Evaluation of managerial style, structure and culture of British Airways

Individual Project

Contents
INTRODUCTION...........................................................................................................................3
Issues within British Airways......................................................................................................3
TASK A...........................................................................................................................................3
Evaluation of effectiveness of managerial style of CEO of British Airways using relevant
model............................................................................................................................................3
TASK B...........................................................................................................................................5
Assess current structure and culture of organisation as well as CEO role impact in creating.....5
TASK C...........................................................................................................................................6
Explanation of entrepreneurial strategies and corporate governance policies to enhance
organisational effectiveness.........................................................................................................6
TASK D...........................................................................................................................................7
Examination of effects of power, influence and conflict resolutions to manage change............7
TASK E............................................................................................................................................8
Differential types of motivational strategies and their influence on performance of employees 8
TASK F ...........................................................................................................................................9
Appropriate corporate example and literature for justifying research.........................................9
TASK G...........................................................................................................................................9
Suggestions and recommendations for improving organisational performance .........................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Organisational theory is the study of structure, culture and operations of enterprises
which analyse the productivity as well as performances of its workforce. It comprises set of
concepts and theories that are interlinked with one another. Extensive understanding of
organisational theories help managers and leaders to decide which approach to undertake that
will result in maximum output and profitability (Balan, Maritz and McKinlay, 2017). In addition
to that, it is the involvement of individuals goals with company's objectives and their relationship
with each other. For this report, the chosen company is British Airways which is an airline
organisation in UK founded in 1919. Its headquarter is in London and it is second biggest carrier
in UK.
This report covers effectiveness of leadership style through various models. It assess
structure and culture of organisation as well as examine entrepreneurial strategies followed by
CEO. It highlights effects of power, influence and conflict resolution at company by CEO in
managing change.
Issues within British Airways
With the beginning of global pandemic, British Airways have started to face various
challenges. Those issues have adversely impacted the profitability of company as they have to
follow guidelines for Covid made by government. The management is also going through some
conflicts with both UK government and its employees. British Airways are facing many
technical issues which leads to cancellation of many of its flights. Parent company of British
Airways implemented restructuring program which results in 12000 redundancies. Staff of firm
faced the threat of big pay cuts as the result of Covid impact on business.
TASK A
Evaluation of effectiveness of managerial style of CEO of British Airways using relevant model
Leadership style can be understood as a characteristics and behaviour of leaders while
managing, motivating and directing their team members or followers. Differential leaders adopt
various styles in accordance with maturity level, understanding, knowledge and position of their
employees (Belz and Binder, 2017). Numerous leaders use transformation leadership style
whereby a combination of different styles such as coaching, democratic and visionary are applied
by managers for leading their team in an effective manner. For better understanding of chosen

leadership style of CEO Sean Doyle of British Airways, Hersey-Blanchard model is taken into
consideration.
Hersey-Blanchard model is a branch of contingency leadership theory which states that
leaders should adopt those managerial style which best suits maturity level of their employees.
For instance, if maturity level of a employee is high, then leaser can provide them little guidance
as compared to those who have low level of understanding. This help a leader in convincing the
employees to put their efforts for attainment of organisational goals and objectives. Leadership
styles that are discussed through Hersey-Blanchard model in relevance with British Airways are
discussed below:
 Delegating leadership style- Here, leaders do not tend to make relations with their team
members and delegate them authority as well as responsibility for the decision they have
made. This leadership style suited to those followers who are belong to the category of
high maturity (Bourne Melnyk and Bititci, 2018). Sean Doyle adopt this leadership
style for those employees who are highly matured and understand their responsibilities
well. Basically, this is applied to high level of managers of British Airways.
 Participating leadership style- Under this style, leaders maintain a strong relationship
with their team members and ask them to share their ideas as well as suggestions. This
leadership style suited for those employees who have moderate level of maturity. These
employees are experienced one but they lack the confidence while performing a assigned
task. Doyle apply this leadership style to experienced employees who have lack
confidence in taking decision in an effective manner.
 Selling leadership style- Here, a leader has to execute its excellent leadership style as he
has to persuade his followers or team members to perform a task in an effective and
rational manner (Crecente, Sarabia and del Val, 2021). This leadership style is best
suited for those employees who have the capability of performing a task but are unwilling
to do it. Sean Doyle has adopted this leadership style for those capable employees who
perform unwillingly. This is done by Doyle by motivating them with monetary or non-
monetary rewards.
 Telling leadership style – Under this leadership style, a leader is tend to give extensive
directions to their team members as well as has to supervise their work by keeping a close
check. This is best suited for employees of low maturity level. Doyle apply this