SWOT Analysis and Service Marketing Challenges Faced by British Airways

Marketing Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Discuss the SWOT analysis of company....................................................................................3
Identification of the Weakness and Threat which can be faced by the organisation:- ...............5
Analyse the threats through the lens of principle of service marketing:-...................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing may be defined as those actions which are taken by the management of the
organisations in order to attract huge base of audience towards the products of the company with
the help of high quality messaging. The aim behind marketing is to deliver standalone value to
the consumer with the help of prospects(Morgan and et. al., 2019). One of the most important
motive of the marketing is to continuously analyse the need and demand of the customers. The
following report is based on the British Airways which is a well known airline company of UK.
The company was founded as Aircraft Transport and Travel Limited in 1919 and as British
Airways on 31 March 1974. the headquarter of the company is situated in London England UK
and provide their services almost all across the globe. The following report is going to the cover
the SWOT analysis on the chosen company and the key service marketing challenge face by
them. Afterword this report focus on analysing the threat through the lens of principle of service
marketing and recommendation to over come from the challenges.
TASK
Discuss the SWOT analysis of company.
SWOT analysis:- Swot analysis may be defined as a tool which cab be used by the organisation
in order to analyse that what the company does best right now and also help in developing the
effective strategies for the future. A main motive of conducting a SWOT analysis is to assist the
firm in developing full awareness about the all the elements which are involved in the decision
making of the company. In relation to the British Airways SWOT analysis has been discussed
below: -
Strength
 Sustainability:- lots of Strategic focus
has been paid by the British Airways in
improving their sustainability(Gupta,
Gupta and Gupta, 2019). They invest
their money in important areas like
expansion, technology advancement,
improving the experience of consumer
and employee environment
Weaknesses
 Dependent on local market: -in order
to generate its revenue the management
of the company mainly relies of the
market of United Kingdom and this is
because of the Brexit and COVID 19.
These act directly impacted on the sales
of the company. 50% of the company
revenue came for the local market and