SWOT Analysis and Service Marketing Challenges for British Airways

INDIVIDUAL WRITTEN
REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The strengths, weaknesses, opportunities, and threats (SWOT) facing the British Airways-.....3
Key service marketing challenges for the next 3 years of the company-....................................4
The threats through the lens of theoretical principles of services marketing and provide
recommendations to overcome challenges-.................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is the action or the business of selling and promoting the products and services which
includes the market research as well as the advertising. This is process is very important for
every business as it helps them to reach the products and services to their customers strategically.
It also helps the customers to know the products and services and the position of the company by
the quality and innovation of the products. British Airways is the aviation sector company and it
is the flag carrier airline of the UK. The company has headquartered in the London, England.
This airline is considered as the second largest UK based carrier (O’Neill, 2018). This report will
discuss the SWOT analysis of the British airways and the key services challenges for the next
three years. Further, it will also discuss the threats through the theoretical principles of the
services and providing the recommendations to overcome these challenges.
MAIN BODY
The strengths, weaknesses, opportunities, and threats (SWOT) facing the British Airways-
The swot analysis of the British Airways-
Strengths- This is the internal factor of the company which helps the company to have he
competitive advantage in the market and helps in achieving the position in the market. The
biggest strength of the British Airways company is that this company is putting lot of focus and
efforts for becoming the sustainable brand. They are putting money for the expansion of the
network as well as adopting the advanced technology very quickly. This company ensures about
the utmost safety for the passengers which helps them to avoid the incidents and unfortunate
accidents in the airline. The company has the good brand name which helps them to attract the
large number of the passengers by travelling through these airlines as well as it has the large
international routes all over the world.
Weaknesses- These are the internal factors which hinders the company's success. The biggest
weakness of the British Airways is the issues with the HR. This department pays the vital role
achieving the goals as well as managing the resources in the company as well. The revenue of
this company is heavily and largely depended on the local market and because of this the
company gets much affected by the Brexit and has also has the large impact by the Covid 19
pandemic. Almost 50% of the revenue is generated from the domestic market for the company.