Literature Review on British Heart Foundation: Challenges, Opportunities and Strategies

Literature Review
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Abstract
The British Heart foundation is one of the most successful charitable organizations in
United Kingdom with the purpose of reducing cardiovascular and circulatory diseases and its
threat. The company has various strengths such as reputation and industry collaboration along
with weaknesses such as ineffective marketing and stakeholder communication. There are also
opportunities such as usage of AI while consumer scepticism is a growing threats. Different
external factors such as political factors like taxation and economic factors like employment rate.
The firm also faces high competition because of high bargaining power of consumers and
suppliers along with high intensity of competition. It is recommended that the firm invests
technological upgrades to deal with such changes.
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Abstract ...........................................................................................................................................2
Introduction .....................................................................................................................................4
Presentation of data..........................................................................................................................4
Presentation of Models and theories ...............................................................................................5
SWOT analysis ...........................................................................................................................5
PESTEL Analysis........................................................................................................................7
Porter's Five forces analysis........................................................................................................8
Discussion ......................................................................................................................................9
REFERENCES ...............................................................................................................................9
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