British Petroleum Strategic Management and Sustainability

Strategic Management
and Sustainability

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview.....................................................................................................................................3
MAIN BODY...................................................................................................................................4
Critical Analysis of Industry as well as The Sector....................................................................4
Competitive Environment of British Petroleum.........................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management is defined as a continual process of analysing, planning, monitoring,
and evaluating a company's needs in order to fulfil and achieve its appropriate goals and
objectives. Significant changes in company and its environment will necessitate organisations
modifying their strategy across the board in order to maintain overall growth (Cavaleri and
Shabana, 2018). Sustainable strategic management entails making the necessary efforts and
taking steps to improve the social and environmental consequences of human activity. For this
research, British Petroleum is used, which is the world's largest energy company, founded in
1909 and headquartered in Westminster, London, United Kingdom. The research goes on to
provide a critical examination of the oil production sector as well as an appropriate analysis of
British Petroleum's competitive environment in order to determine their competitive standing
within the sector.
Overview
The petrol outlets were halted in 2021 because to a worldwide scarcity of supply for large
vehicles, according to research. British Petroleum has apologised for the current situation of fuel
shortages at their stores across the United Kingdom. They go on to say that due to a scarcity of
crude oil and diesel providers, some of their supply facilities are temporarily closed. It was also
discovered that this circumstance arises as a result of a meeting between government officials
and executives from major corporations to discuss supply chain difficulties in the United
Kingdom.
They also included a message from Downing Street claiming that there is no fuel scarcity. It
leads to increased political pressure to respond to the growing demand for more action to
alleviate supply chain and labour shortages amid the Brexit and pandemic (Durand, Paugam and
Stolowy, 2019). To entice workers to farms, road haulage companies, and industries, the
organisations aim to implement visa schemes or outsource certain tasks. Despite this, Rod
McKenzie of the Road Haulage Association, who was accused by ministers of dramatic
opposition to the launch of visa programmes to recruit a pool of candidates, is threatening the
whole situation.
3

MAIN BODY
The corporation can use the sustainability of the strategic management process to gather
information and numbers about current scenarios, plan and shape them, apply and analyse their
overall impact on management plans. Both internal and external variables contribute to this, and
both provide imperatives for the company's strategic management approach to preserve
sustainability in both internal and external aspects.
Critical Analysis of Industry as well as The Sector
British Petroleum is an oil and gas corporation that supplies fuel and electricity to a
number of countries across the world (Cantele and Zardini, 2018). It is regarded as one of the
world's most powerful companies, operating in the oil and gas industry and supplying power to
countries all over the world. The following is a proper analysis of the sector in which British
petroleum operates: SWOT analysis of British Petroleum
This is a marketing tool which has been applied by companies in order to identify their
strengths and weaknesses which they could improve for enhancing growth as well productivity.
This tool also helps companies in determining opportunities and threats that organisations could
face in the market. In context to British Petroleum, its SWOT analyses has been explained below
in detail:
STRENGTHS WEAKNESSES
 The company is mainly deals in oil and
gas but also has diversified its business
in various other areas such as energy,
lubricants, aviation fuel, information
technology and many more.
 The respective company also has loyal
customers and they possess a long term
relationships with company (Rocha,
Antunes and Partidário, 2019). They
utilise all the facilities provided by the
company in very effective manner.
 The selected company is one of the
 The biggest weakness that the
respective company posses is that it is
unable to penetrate non-energy market
effectively. Its absence from non-
energy sector will impact the market
position in the long run for the
company.
 The company also gets into various
legal issues related to oil spills in
several parts of the globe. This
weakness impacts its sustainability and
brand image in the market.
4