This assignment is a strategic analysis of British Telecom, a telecommunications company. The report begins by discussing the importance of strategic management in maintaining a competitive advantage in a volatile market. It then reviews relevant literature on strategic management, including key concepts such as resources and capabilities, and the role of technology in shaping business strategy. The report also examines British Telecom's strengths, weaknesses, opportunities, and threats, and discusses the firm's reputation and image in the market. Additionally, it references various studies and books on telecommunications and strategy, providing a comprehensive overview of the company's position and potential for future growth.
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