Britvic plc Innovation Impacts

Britvic plc innovation impacts1
BRITVIC PLC INNOVATION IMPACTS
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Britvic plc innovation impacts 2
Introduction
Ever since the 15th century, innovation has been at the forefront of organisation operations.
Innovation takes a focal point in the victory of industry to test the novel ideas and change
business venture model (Foss & Saebi 2017). Innovation also offers a competitive edge and is
essential for organisation learning and development. From the modernisation of the internet, a
transformation has developed to be crucial aspect of several companies. Innovation has become a
critical and buzzword of the sector to uphold incessant development. Innovation can be termed
as the routine of executing a novel brand or organisational process in business operations, which
can be new to the market or the company (BODDY 2017).
The technology can be reflected as an essential base in economic development, and technological
change support significantly in the development of industries and states (Needle 2010). The
applications of new technologies give a direction to the production of less expensive and more
affordable products. Economic progress and innovation are connected in the sense that their
development is essential in the survival of the business (Petrariu, Bumbac & Ciobanu 2013).
Change in technology can result in advanced financial structures, employment prospects,
infrastructure growth, and international competitiveness which lead to an upsurge in the total
organisation brand sales (Anderson, Potočnik & Zhou 2014). This paper aims to illustrate how
the innovation had impact on Britvic’s sales for the three consecutive years, beginning 2016.
Centred in Hemel, Hempstead, Britvic plc is a British manufacturer of soft drinks and is listed on
the London stock exchange. The firm's vision is to be most inventive, dynamics and reliable soft
beverages corporation in the globe, which they will realise through their drive of creating
everybody moments more fun. It is the main seller of patented soft beverages and occupies

Britvic plc innovation impacts 3
position two in distributing of carbonated soft refreshments in the GB (BRITVIC plc n.d). Using
export, contracting, certifying, Britvic plc has established its scope into other regions,
specifically the United States. Even though most its operations are focused in the United
Kingdom and Ireland, the firm's international branch is growing, and it currently exports to over
50 nations (BRITVIC plc n.d).
At present, the business has no financial or ICT issues. Despite the company experiencing profits
slip due to restructuring cost, factory closure in Norwich and changes in the consumer
preferences in 2017, they enjoy the returns as the company has embraced the modernisation
(Britvic. Com 2017). The company has delivered in a challenging environment, with good
profits, margins, and earnings growth. The above can be attributed to innovation and marketing
which has started to pay off (Morrison 2016). The company has constantly shown that they are
flexible and robust business operations.
Britvic is committed to manufacturing high soft drinks which are produced in an ethical, fair and
ecologically responsible manner. The company engages with suppliers to better comprehend the
environmental and ethical effect linked with the ingredients they buy. The company uses Sedex,
a supplier data program, to assess the supplier strategy to ethical and ecological risk control and
they are audited so that they have the correct level of assurance. The company's board of
directors (BOD) offers strategic leadership within the model of practical and prudent regulations.
BOD is accountable for the firm's long term victory, values, culture, and ethical standards and is
devoted to high standards of corporate governance throughout the company's operations
(BRITVIC plc ANNUAL REPORT AND ACCOUNTS 2018).