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BRM Role of Social Media in Marketing Strategy in Australia

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Added on  2020-05-16

BRM Role of Social Media in Marketing Strategy in Australia

   Added on 2020-05-16

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Running Head: BRM Role of social media in marketing strategy in Australia
BRM Role of Social Media in Marketing Strategy in Australia_1
2BRMTable of ContentsIntroduction................................................................................................................................3Project Objective....................................................................................................................3Project Scope..........................................................................................................................3Summarizing Literature Review................................................................................................4Justification of research..........................................................................................................4Research Questions/Hypothesis.................................................................................................5Research methodology...............................................................................................................5Research Philosophy..............................................................................................................5Research Approach.................................................................................................................6Research Design.....................................................................................................................6Research Strategy...................................................................................................................7Data Collection Method.........................................................................................................7Sampling Method...................................................................................................................7Data Analysis Method............................................................................................................8Research limitation.................................................................................................................8Ethical Consideration.............................................................................................................9Research timeline.......................................................................................................................9Conclusion..................................................................................................................................9References................................................................................................................................11Appendixes...............................................................................................................................13
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3BRMIntroduction The social media play an imperative role in the business as it will provide the opportunity to an organization for promoting their goods and services. In addition, the traditional approach supports the organization to make their unique image in the marketplace. The primary aim of social media is to enable the company to enlarge their market in specified time and cost. It is also examined that the social media is effective tool for developing brand awareness at international level. But, at the same time, it is found that the traditional approach is not sufficient to increase the awareness of brand at the global level. This research proposal is focused on the role of social media in marketing strategy, Australia. Project ObjectiveThe aim of this research report is to explore the role of social media in marketing strategy, Australia. The research aim will be accomplished by using the following objectives: •To explore the meaning and concept of social media and marketing strategy in an organization, Australian •To analyze the role of social media and marketing strategy in an organization, Australia•To suggested the approaches to improve social media practices in an organization,Australia Project ScopeThis proposal is imperative for enhancing the depth knowledge about the role of social mediain business, Australia. Social media practices could direct impact on the business as it would inspires the researcher to start their research on this particular issue (Armstrong, et al., 2015). In addition, the depth knowledge about social media practices could support the company to improve their financial performance. Besides this, the researcher will also be capable to maketheir career in the social media marketing department in future. This proposal will also
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4BRMsupport the organization to obtain the competitive benefit in less time. In current business scenario, an organization practises social media to keep capabilities of workforces and firm (Aral, et al., 2013). This report could also be supportive to take an appropriate decision at the workplace as it would be significant to increase the profitability of the firm. Summarizing Literature ReviewAccording to the Kwok and Yu (2013) social media is a technique that enables the organization to attain success in less time. Through this, an individual can be capable to post their opinion and thought towards anything. It is stated that the social media is a cheap sourceto promote their product and services among a large number of consumers. Hence, small organizations use the social media in their workplace and gain their productivity. In support of this, Leung, et al., (2013) illustrated that Australia is multicultural based countryhence organizational unable to comprehend the each consumer’s need in less time and cost. Hence, organizations use the social media and marketing strategy and gain their understanding of different opinion, views, and needs at same time and cost. Consequently, an organization could be able to develop the favourable relation with their potential consumers and gain their productivity. An organization uses social media as a marketing strategy for enhancing product awareness in the market as it will help to accomplish the specified goal. Moreover, Company uses many sources like blogs, social media tool, and articles and share adequate information towards research problem. In addition, it is also illustrated that more than 7 million of people have used social media to interact with each other hence it can be said that this method could be effective for easily gaining the product awareness (Trainor, et al., 2014). Justification of researchOrganizations not practiced social media in their business process that declines chance of growth. It is also analyzed that lack of understanding of the social media practices and
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