IS 639 Pace University - Broadway Café: Technology for Advantage

This case study analyzes how the Broadway Café, inherited by the student, can leverage technology to gain a competitive advantage. It explores various strategies, including new efficiencies for back-end operations, improvement of guest experiences, and the use of cloud technology. The case also discusses e-business strategies, such as communication with customers, creation of accounts, providing special user benefits, building partnerships with suppliers, and making employee portals. The use of online communities for collaboration, like social networking sites, and providing a wireless network for customers are also considered. The implementation of CRM for marketing campaigns and sales strategies is discussed, along with ethical and information security dilemmas and project management activities for implementing solutions. References to relevant research articles are included to support the analysis.

Broadway Café:

Use technology to gain a competitive advantage
 New efficiencies for Back-end operations- The
people of older generation prefers the traditional
way of taking orders by the use of pen and paper.
 Improvement of guest experiences- every customer
makes use of the smart devices for the purpose of
different activities.

Use technology to gain a competitive advantage
 Use of cloud technology- The use of cloud for
the purpose of storing and operating provides
the owners with many types of benefits.

E-business strategy
 Communication with customers
 Creation of accounts

E-business strategy
 Providing special users
 Building of partnership with suppliers
 Making of portals for the employees

Online community for collaboration
 Use of social networking sites like Facebook
and many more

A wireless network for customers
 Free Wi-Fi to the customers
 New technologies

CRM to implement marketing
campaigns and sales strategies
 customer security
 switching costs
 Kiosks

CRM to implement marketing
campaigns and sales strategies
 Brand loyalty
 Better quality than other competitors
 Customer feedback

Deal with different ethical and information
security dilemmas
 Ethical trainings, policies, and procedure
documents
 Several drawbacks

Deal with different ethical and information
security dilemmas
 Biometric security systems
 Drawbacks to biometrical security
 Ethical training to demonstrate that stealing
time is stealing company money

Project management activities for implementing solutions
 Redefining or business strategies
 Making new technology improvements
 Providing high quality products