Brochure Analysis

Running head: BROCHURE ANALYSIS
BROCHURE ANALYSIS
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1
BROCHURE ANALYSIS
Middle East respiratory syndrome coronavirus (MERS-CoV) is considered to be one of
the most dreadful viruses that affect the lives of huge number of people every year in the nation
of Saudi Arabia. This is one of the most recent viruses that had been reported in the nation in
2012 and since then, it had spread to several other countries that even include the United States.
Most people who are seen to be infected with this viral respiratory illness suffer from severe
acute respiratory illness and this includes cough, fever as well as shortness of breath and even
threatening situations like death have also been reported (Mackay & Arden, 2017). This infection
has been found to affect anyone that might range from any individuals aged 1 to that of
individuals aged 99. This infection might spread through contact like that of caring for an
affected person or living with the same. The health department of Saudi Arabia had put forward
a wonderful brochure for the citizens which would be analyzed extensively in this assignment.
A report that had been published by world Health organization had stated that between
31st October and 8th December in the year 2017, the National IHR focal Point of the Kingdom of
Saudi Arabia had found that 18 additional cases of MERS-CoV had been reported. This included
5 deaths. Another new article published by WHO on June 18, 2018 had found that the deadly
infection had already killed about 23 people in the nation n between January 21 and May 31 in
that year (Badawi & Ryoo, 2016). Since the time of its identification in the year 2012, about 790
deaths had been reported. Moreover, the reports have stated that about 2220 cases have been
found all over the world since the year of 2012 with 1844 cases from Saudi Arabia itself. This
disorder has symptoms like fever, cough as well as shortness of breath. Even episodes of
diarrhea, vomiting and nausea along with gastrointestinal symptoms have been reported. Almost
3 out of 10 patients who have reported with the disorder have been found to face death from the
infection (Mo & Fisher, 2016).

2
BROCHURE ANALYSIS
The ministry of health also called the MOH of Saudi Arabia had developed a wonderful
brochure to help the citizens of the nation to learn about the disorder. This brochure was
developed within the guidelines of the vision 2030 that had the vision of making nation
overcome various dreadful disorders and helping people to live better and healthy lives
(Moh.gov.sa, 2014). The brochure that had been developed had the aim of spreading awareness
about the dreadful infection. It wanted to make the people educated about the steps that they can
take to prevent themselves from developing the infection. In addition, it also comprised of
information that would help individuals in developing knowledge about the signs and symptoms
of the disorder. Studies suggest that good health promotion programs should first aim in
developing the health literacy of the people making people aware and knowledgeable about
various aspects of the disorder (Li et al., 2015).
One of the very important aspects that should be present within any educational tool is
the simplicity level. The level of the information that needs to be incorporated in any health
promotion resources and educational tools need to be such that it aligns with that of the health
literacy level and understanding quotient of the target audience. The brochure that had been
developed MOH is pictorial where huge number of pictures had been utilized to make people
easily understand the information that was needed to be conveyed (Bester et al., 2016). Hence,
the brochure had undertaken a proper approach and would increase the knowledge of the citizens
in ways by which they would become careful as to not get exposed to the infection. The
brochure that had been developed comprises of minimum amount of information and more
pictures. However, the information had been found to be enough for the citizens to be aware
about different important aspects of the infection like “signs and symptoms”, “transmission
modes between people”, “protection measures” and many others.