Brochure Development Project

Brochure development project
Table of Contents
Introduction..............................................................................................................................2
Project background and context.............................................................................................2
Models and Theories................................................................................................................2
Project phases...........................................................................................................................4
Skill development.....................................................................................................................5
Analysis and evaluation...........................................................................................................6
Learning....................................................................................................................................7
Conclusions...............................................................................................................................7
References.................................................................................................................................8
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Brochure development project
Introduction
This report has been prepared for the project of simulation of the brochure design work for
Florence tourism course marketing. The aim of this simulation project was to understand the
roles individuals play on a real project when working in a corporate environment. The
objective was to understand the challenges that are faced and apply the concepts learned from
the modules to real practice. The report explored how student has gained learning and how he
has applied the theories to practice through the simulation project. The skills that student
could gain from this experience have also been discussed.
Project background and context
In this project, a real business situation has been simulated and thus, the project manager and
the team members would have to take important decisions about the project. The project
could be completed in three weeks. The first week was assigned for brainstorming and
creation of the brochure for Florence while following two weeks went into checking, editing
and preparing the presentation on the project (Helyer, 2015).
Models and Theories
A brochure creation work is a creative work that consumes skills of writing, editing, and
designing. These processes require different set of skills and thus, can be challenging if these
skills are not present in a person within the team. The process needs a high level of
coordination and an understanding of the layout by all of them. It also needs an understanding
of the brand that is chosen for this creation as the designer would have to ensure that the
colours are maintained as per the brand. Also, the writer would need to follow a certain tone
and use a style which matches the brand.
For the team to complete this project, a good understanding of how the travel and tourism
system works was required. Also, it is was important for them to understand the needs of the
students or enthusiasts who want to get into the business of travel and tourism so that an
appropriate presentation could be made.
We also researched other brochures created in similar ways for other cities and other courses
and found a pattern of data that was presented in the brochures. They included details of the
city, its transportation facilities, accommodations to be given to students, food and drinking
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Brochure development project
provisions, weather conditions, clothing considerations, health and safety, and the details of
the lessons. The course was not a typical classroom course but more like a field trip where
students could learn on the go through the practice. The structure was somewhat different
from typical learning courses and thus, we followed the research conducted both on the field
trips and on the courses while designing the brochure.
During our research, we found that Tuscany region and Chianti valley were the most
important destination attractions in Florence and thus, we decided to give them focus by
highlighting them in the brochure at the beginning itself. The brochure covered the whole
itenary considering the students coming from London to Florence and accordingly designed
the timeline with activities defined for each day to be followed including the time for
travelling and adjustment of accommodations. We also highlighted the features and facilities
of the accommodations offered including room facilities and food provisions. The total cost
of the course was only presented at the end after all other important information was already
provided.
For management of this simulation project on brochure creation for travel and tourism
learning trip, we needed to carry out some professional activities that not just needed the
technical skills like writing, editing and designing but also other professional skills such as
time management, resource management, and team management. The student as a part of the
project would need to learn to manage the resources available as well as manage the limited
time available to complete the work. Conflicts can arise during the project due to differences
between people that have to be resolved if the project has to proceed smoothly and completed
on time. This would need the stents to have team skills and conflict management skills.
We had studied a theory on team development called Tuckman model. The model identifies
four key stages of team development including forming, storming, norming, and performing.
There is a last stage called adjourning in which the project is marked for completion and the
team is disbursed. In each stage, challenges faced by the project teams could be different and
thus, different strategies are needed to be used to overcome them. The teams must know the
responsibilities of each other and brainstorm on the activities that each should complete
during the project at the storming stage. At this stage, there could be conflicting views. For
instance, in my current project, there were two views on how to follow the project delivery.
Whether the activities should be completed in a sequence or some done parallelly to save
time. To arrive at a conclusion, we decided to take an objective and rational approach and
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