Business Analysis of Brunswick Press in Potters Bar, Hertfordshire

This report analyses the business of Brunswick Press in Potters Bar, Hertfordshire using SWOT/PESTEL analysis, Porter’s Five Forces Model, and identifies key issues faced by the owner/manager of the company.

Company and Business
Problem Brunswick
Press Potters Bar
Hertfordshire

Table of Contents
INTRODUCTION......................................................................................................................3
EXTERNAL ENVIRONMENT INFLUENCE ON THE COMPANY.....................................3
Key stakeholders, strengths and weakness of the company...................................................3
SWOT Analysis.....................................................................................................................4
Porter’s Five Forces Model....................................................................................................4
Key issues faced by owner/manager of the company............................................................5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7

INTRODUCTION
Business analysis helps the company to analyse its business. Through it the needs can
be defined and how to satisfy is also recommended. The past and present data is evaluated to
make decision in consideration with the goals of the company. Brunswick Press is one of the
large printing company. It is into printing and designing of leaflet, flyer, brochure,
promotional item and many more. It is also into customised product printing. This report will
analyse the business by using various models, theories and different tools. Will analyse the
company by using SWOT/ PESTEL analysis (Brunswick Press, 2022). It will help to analyse
the company on the basis of external environment. Analysing the position using the Porter’s
Five Forces Model. Lastly, the report will identify the issues faced by the company’s owner/
manager which impact the business and its growth.
EXTERNAL ENVIRONMENT INFLUENCE ON THE COMPANY
The business dependent on the internal as well as the external environment. But in a
economy when there is a lots of complexity then even successful businesses fails. As the
external factors influence the business as based on these factors the stakeholders make
decisions.
Key stakeholders, strengths and weakness of the company
The key customers keeps the company as a going concern. As they only helps the
company to grow and expand its business operation. Brunswick Press key customers are
specially youth as they are more into customised and unique products. On the basis of them
only company make major decisions.
The suppliers are the one who supplies the materials and other things. Brunswick
Press have good relationship with them so that it can grow. As well as the key competitors
are many like Adfactors, Maitland and many more (Guenther and Guenther, 2022).
Brunswick Press keep them in mind while making decisions.
From the above all factors the company is affected. As the strength of the company is
its customers. The new prints that are launched are appreciated by the customers and it earn
more revenue. As it have unique things and there are no substitute of them. As well as the
company have good relation with its suppliers so that the materials are readily available on
time.
But there are challenges which are faced by every company in the market. As the
technology and the external factors which influence it’s growth. As in the customer needs

changes very rapidly so keeping with it is difficult for the company (Tien, Phu and Chi,
2019.). The cost is also increased due to this which sometimes result in low revenue.
SWOT Analysis
It help Brunswick Press to analyse its strengths to expand its business. The weakness
which are to be taken care by the company. Opportunities available in the environment to
compete in the competitive environment. The threats which are caused which reduces its
growth. The analysis is elucidated below:
Strength- Brunswick Press is a dealer of wide variety of products. Due to this and its market
leadership position it has large market share and is growing rapidly. As it keeps changing its
products and bring innovative products to attract customers. Which fulfil the needs of the
customers as they can get variety of products (Teoli, Sanvictores and An, 2019). It can charge
more as it has the unique products compared to all its competitors. Due to this the company
have the strength to charge more and expand its customer base.
Weakness- As in the competitive market and employees high cost of living. Brunswick Press
requires huge cost of maintenance. As due to increase in technology the extra cost is incurred
which further reduces its profit margin. Many new competitors are entering the market so it is
difficult to compete with the new talent.
Opportunity- As the preferences of customers is changing rapidly so being rich in market.
Brunswick Press takes first mover advantage in market to increase its customer base. As the
company is good in online space so it is easy for marketing its products. The revenue of the
company has increased due to it (Quezada and et.al., 2019). As the company have huge funds
which can be used for marketing and even for production and research of new technologies.
Due to this the company can gather huge market and customer base.
Threat - As more new talent is required to bring innovative products. So Brunswick Press has
shortage of human resources. Mainly due to the external factors also it get impacted as
political environment plays an important role. Due to the new emerging talents it becomes
tough to compete with the competitors. Due to less communication with the workers the work
is done less effectively and efficiently (Abdel-Basset, Mohamed and Smarandache, 2018). As
it does not keep the them to be motivated. More new startups have increased due to this the
threat is increasing.
Porter’s Five Forces Model
The five factors are explained below:
Threats of new entrants- It is low for Brunswick Press as it has economies of scale. To enter
a new market huge capital is required. As in this industry product differentiation and

technology changes are rapid so it is difficult for new to enter in the market. To enter into the
market the company need to follow all the legal aspects. As the existing company already
have its brand value so it become difficult to compete in this environment (Bruijl and Gerard,
2018). The setup cost required is also huge and more investments are required at initial stage
of the business. Snatching the customer from competitors is difficult as customer loyalty
plays a vital role. They want to be satisfied so they prefer to buy from the existing company.
Bargaining Power of Suppliers- It vary from low to moderate as the product in the market
are different. As the number of suppliers are limited so sometimes supplier have more power
over the prices. The new products do not have substitute or they may not be easily available
in the market. So the power of the company increase as they have huge customer base and
unique products (Song, Wang and Zhu, 2018). Customers are ready to give according to their
satisfaction and quality of product. The product quality is supreme and it is based on the
needs of the customers. The customer can even pay more for the thing which satisfies its
need.
Bargaining Power of Buyers- It is moderate as the buyers nowadays have knowledge about
the product they are purchasing. But Brunswick Press produce unique product which are not
produced by every company so the buyer has to purchase. As the quality of products also
matters to the customer. The company focus on good quality so the risk is moderate to low.
Threat of Substitute- It is low as there are very few substitutes available in the market. As
Brunswick Press produce customize products and prints. As due to high quality it is
expensive for the buyers. As the company focus on different products which provide benefits
to the customer as per their needs.
Rivalry among existing firms- It is low as the competitors in this industry are less.
Brunswick Press has a large market size and huge customer base. There are very few
companies how are close competitor (Wood and et.al., 2021). As the company focus on more
advanced and automation so it takes that advantage over the other companies. In the long run
the substitute for each thing will be made available easily.
Key issues faced by owner/manager of the company
The issue faced by Brunswick Press which hinder the operational performance are
like for managing the company many decisions regarding operations are to be taken wisely.
As managing the overheads is a big problem as sometimes due to technology and changes
more overheads are incurred (Weiss, 2021). This in turn reduces the profit and increases the
cost. As in evolving environment there is uncertainty as the market keeps changing. So, the

company has to re-think and re-measure its goal and future plan. So that the goals can be
achieved.
The company sometimes have problem of cash flow. As due changes in budget or
huge cost it faces the issue of unbalanced cash flow. So to maintain it the company now focus
on the planning and following the budget. Due to lack of responsibility and accountability
also the company faces problems (Vidal and Van Buren III, 2022). As the worker should be
given responsibility and should be accountable for the work performed by them. As
measurement of performance is necessary to motivate the employees to work more
effectively.
Communication and leadership both plays a vital role in the company. It
communicates with the higher authority only so the workers working do not work efficiently.
As communicating with them gives them the feeling that they too plays a huge role in the
success of the company. Leadership is important as without control and delegation of work it
may be done in wrong manner. As the employee should know whom to report the work
which is performed. As it even help to motivate the worker.
Due to increase in cyber risk the data of the company is not safe. So it can even attack
and hack the system which have the information regarding the customers. It is very risky
nowadays to keep the data of the business safe. Due to this the operation of the company face
issues and the management has to keep more security to keep it safe. Another issue faced is
finding the staff for the company with right knowledge and innovative skills which increase
the growth of the company.
CONCLUSION
From this report it can be concluded that Brunswick Press has influence of external
environment over the business. It can be seen that the key issues and challenges which are
faced by the company. Its competitors which give it a cut throat competition in the market.
Through SWOT analysis the strength, weakness, opportunities and threat of the company can
be evaluated. It can be seen that as the company have huge market share so it has opportunity
to take first mover advantage. The company uses various methods to lessen its threats which
are caused by external environment. It further evaluate Porter’s Five Forces Model through
which it can be identified that entry of new entrants is less risky. And the threat of substitute
is low as there are less substitute for the products. Lastly, it can be evaluated that due to
operational issue the management face issues. Regarding to the cost of operation and the
technology.

REFERENCES
Books and Journals
Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.
Quezada, L.E. and et.al., 2019. Measuring performance using SWOT analysis and balanced
scorecard. Procedia Manufacturing. 39. pp.786-793.
Abdel-Basset, M., Mohamed, M. and Smarandache, F., 2018. An extension of neutrosophic
AHP–SWOT analysis for strategic planning and decision-making. Symmetry. 10(4).
p.116.
Bruijl, D. and Gerard, H.T., 2018. The relevance of Porter's five forces in today's innovative
and changing business environment. Available at SSRN 3192207.
Song, Y., Wang, H. and Zhu, M., 2018. Sustainable strategy for corporate governance based
on the sentiment analysis of financial reports with CSR. Financial Innovation. 4(1).
pp.1-14.
Wood, B. and et.al., 2021. Market strategies used by processed food manufacturers to
increase and consolidate their power: a systematic review and document
analysis. Globalization and health. 17(1). pp.1-23.
Weiss, J.W., 2021. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.
Vidal, N.G. and Van Buren III, H.J., 2022. Corporate responsibility coalitions and the
sustainability issues management capabilities of firms. Sustainability Accounting,
Management and Policy Journal, (ahead-of-print).
Guenther, P. and Guenther, M., 2022. Can B2B firms benefit from competitors' advertising?
A dynamic business environment perspective on an emerging communication
form. Industrial Marketing Management. 102. pp.252-265.
Tien, N.H., Phu, P.P. and Chi, D.T.P., 2019. The role of international marketing in
international business strategy. International journal of research in marketing
management and sales. 1(2). pp.134-138.
Online
Brunswick Press. 2022 [Online]. Available Through: < http://www.brunswickpress.co.uk/>.
[Accessed 18 July 2022]