Business Analysis of Brunswick Press in Potters Bar, Hertfordshire

Company and Business
Problem Brunswick
Press Potters Bar
Hertfordshire

Table of Contents
INTRODUCTION......................................................................................................................3
EXTERNAL ENVIRONMENT INFLUENCE ON THE COMPANY.....................................3
Key stakeholders, strengths and weakness of the company...................................................3
SWOT Analysis.....................................................................................................................4
Porter’s Five Forces Model....................................................................................................4
Key issues faced by owner/manager of the company............................................................5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7

INTRODUCTION
Business analysis helps the company to analyse its business. Through it the needs can
be defined and how to satisfy is also recommended. The past and present data is evaluated to
make decision in consideration with the goals of the company. Brunswick Press is one of the
large printing company. It is into printing and designing of leaflet, flyer, brochure,
promotional item and many more. It is also into customised product printing. This report will
analyse the business by using various models, theories and different tools. Will analyse the
company by using SWOT/ PESTEL analysis (Brunswick Press, 2022). It will help to analyse
the company on the basis of external environment. Analysing the position using the Porter’s
Five Forces Model. Lastly, the report will identify the issues faced by the company’s owner/
manager which impact the business and its growth.
EXTERNAL ENVIRONMENT INFLUENCE ON THE COMPANY
The business dependent on the internal as well as the external environment. But in a
economy when there is a lots of complexity then even successful businesses fails. As the
external factors influence the business as based on these factors the stakeholders make
decisions.
Key stakeholders, strengths and weakness of the company
The key customers keeps the company as a going concern. As they only helps the
company to grow and expand its business operation. Brunswick Press key customers are
specially youth as they are more into customised and unique products. On the basis of them
only company make major decisions.
The suppliers are the one who supplies the materials and other things. Brunswick
Press have good relationship with them so that it can grow. As well as the key competitors
are many like Adfactors, Maitland and many more (Guenther and Guenther, 2022).
Brunswick Press keep them in mind while making decisions.
From the above all factors the company is affected. As the strength of the company is
its customers. The new prints that are launched are appreciated by the customers and it earn
more revenue. As it have unique things and there are no substitute of them. As well as the
company have good relation with its suppliers so that the materials are readily available on
time.
But there are challenges which are faced by every company in the market. As the
technology and the external factors which influence it’s growth. As in the customer needs