BBS0031 Foundations of Business Communication: SWOT, PESTEL and Porter's Five Forces Analysis of Brunswick Press Limited

FOUNDATION OF
BUSINESS
COMMUNICATION

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
About the Company.....................................................................................................................1
SWOT Analysis...........................................................................................................................1
PESTEL Analysis........................................................................................................................3
Porter's Five Forces Competitive Analysis..................................................................................4
Issued faced by the management in operations............................................................................5
Part 2................................................................................................................................................5
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment requires high level of practice and knowledge about the business
factors. Doing business is not an easy task, it requires knowledge, network, management and
communication. Business can't be done with the mind set of present situation, it will always be
done to foreseen the situation which will put an impact on business. There are mainly two type of
factors which highly affect the business conditions and provide high profitability i.e. internal
factors & external factors. Internal factors are those which affect the business operations within
the organisation, these are the part of the organisation, on the other hand external factors are
those which are from outside the business, part of the environment but, affect the business
operation (Askarov,2022). It is really necessary for the organisation to analyse the business
environment and there are some frameworks through which company analyse the internal and
external environment of the business. To understand the business regulations and its factors for
this report the company is taken which deals with printing press for the last 10 years in Chase
Green House, England. In this report, the SWOT & PESTEL analysis will be done of the
selected business company and analysation will be done to calculate the competitive position of
the company through Porter's Five Forces Model. Apart from this report analysis, the self
reflection will be made on academic learning and all personal development skills.
PART 1
About the Company
Brunswick Press is private limited company(Ltd.) have been established in 1970. The
company was situated in chase green house, England. The company started trading in 30 May
1881, dealing with the printing of newspapers. It will better to understand about the company by
studying its SWOT and PESTEL analysis.
SWOT Analysis
The main motive to run the business is, profitability and it depends on its operations and
its practices. Business is not an easy task to do, it requires a lot of research and hard work like
understanding the business environment and according to the environment the business should
1