Analysis of Brunswick Press Ltd. in the Printing Industry

This report provides an analysis of Brunswick Press Ltd. in the printing industry, including key businesses, customers, suppliers, competitors, performance, strengths and weaknesses, challenges faced, SWOT and Pestle analysis, Porter's five forces, and key issues faced by management.

Foundations of
Business
Communication

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Topic industry data......................................................................................................................1
Key businesses, customers, suppliers, competitors, performance, strengths and weaknesses and
challenges faced ..........................................................................................................................1
SWOT analysis............................................................................................................................2
Pestle analysis..............................................................................................................................3
Porter's five forces.......................................................................................................................4
Identify key issues faced by the management..............................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
There are various factors that are present in the market that regularly affects the
operational activities of the business (Rendtorff, 2020). It is very important for the managers of
the organizations to effectively analyses the factors so that operations can be carry out it in a
smooth manner. For this report, Brunswick Press Ltd. Has been undertaken into the account. It is
a printing company that offer there services to the both organization and the personal clients. It is
situated in the boundary of the United Kingdom. In this report, there will be the discussion on the
customers, competitors, performance of the chosen organization. After that SWOT and Pestle
analysis will also be analysed. Along with that porter's five forces model will also be undertaken
into the account. At the last stage of the report, key issues has been discussed that is faced by the
management.
TASK 1
Topic industry data
In relation to the Brunswick Press they are related to the printing industry as they are
offering the companies and the organization to get printed services from that. They are one of the
well established company that is present in the market of the UK. They provide various kinds of
printing products to the clients and along with that they also offers office stationary products to
the customers in the market of the UK. They carry out their operations from a well maintained
studio and they also mainly focus on to satisfy their customers with their products.
Key businesses, customers, suppliers, competitors, performance, strengths and weaknesses and
challenges faced
In relation to the Brunswick Press company they are carrying out their business activities in
regards to the printing. Their main customers are the businesses and the personal clients which
wants printing on their things. They also provides office stationary to the organization in which
they provide pens, papers, enveloped etc (Bowden, 2020). One of the main challenges that the
company faced is of the competitors in the market of the UK. As they are one of the well
established company that is offering printing services and new business regularly comes in the
market and tries to put down the image of the company. One of the main competition of the
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Brunswick company is the York Print company. They give tough competition to them which
mainly affects the revenues that they planned to generate in the particular year. York Print
company always focus on to set the price lower than the Brunswick company so that their level
of profits can be decreased in the market. Another main competition that the company has to
faced in the market is from The London Print company. They are a commercial printing
company which is providing same services as the Brunswick into the market. They come out to
be the biggest competitor for the company as they kept on using the updated techniques in order
to provide printing services to the customers in the market of the UK. This majorly affects the
level of the profits of the Brunswick company. Their performance in the market is very constant
and good because they always focus on to provide the quality products at reasonable prices. They
are busy in providing stationary products into the market and for that they charge reasonable
amounts. It kept the performance of the company always high.
SWOT analysis
It is an effectively analysis that can be used in order to find out the strengths, weaknesses,
opportunities and threats of the individual or the company. It also helps in assessing the internal
as well as external factors of the individual. SWOT analysis in relation to the Brunswick
company is mentioned below:
Strengths
 One of the main strengths of the
company is that they always focus on to
provide effective printing services to
the customers in the market. It helps
them to build effective brand image of
the company in the market. Managers
of the company have effectively build
valuable brand image in the eyes of the
customers.
 Another strength that company has is
that they have skilled employees at the
workplace who help them to carry out
the operations in a smooth manner. It
Weaknesses
 Main weaknesses of the Brunswick
company is that they sometimes lack of
using the effectively technology in
order top provide printing services to
the customers in the market. In today;s
time, organization should have to
analyse the needs of the customers and
it becomes weaknesses for them when
they fails to effectively analyses the
needs of the customers in the market.
 Another main weaknesses that can be
seen in relation to the Brunswick
company is of the skilled staff that can
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will facilitate them to generate more
revenues in the market.
use effective technologies (Vollero,
2022). It comes out to be the biggest
weaknesses for them when they fails to
implement the use of updated
techniques in order to deliver printing
services to the customers.
Opportunities
 Main opportunities that Brunswick
company can grab in the market is of
the new boundaries. They have the
opportunities to enter into the new
boundary through which they will
become able to generate more revenues
in the market. It will also helps them to
increase their profitability in the
market.
 Another main opportunities that the
company can get is that they can
implement the use the updated
techniques in relation to provide
printing services to the customers.
Threats
 One of the main threat the company
faces is of the level of the competition
that they have to faced in the market.
Brunswick company is one of the
established printing company which is
providing printing services to the
customers. New printing company
regularly comes into the market which
affects the profitability of the business
in the market.
 Another main threat the company has
to faces is of the policies of the
government. This affects the working
of the organization and creates so many
challenges.
Pestle analysis
This analysis can be referred to as analysing the internal as well as external factors of the
business. Pestle analysis is described below in relation to the Brunswick company:
 Political factors: This factor means to which extent government interfere the course of
actions of the companies. In relation to the Brunswick company they easily carry out the
operations in the boundary of the UK, there are not so political pressure.
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 Economic factors: This factor includes taxation, level of income etc. In relation to the
Brunswick company, they always focus on to provide employment opportunities to the
individual so that they can increase the GDP of the country.
 Social factors: In relation to the Brunswick company they always focus on to fulfil the
needs of the society. They print posters which increases the values of the society
 Technological factors: In relation to the Brunswick company, they effectively use
updated techniques in order to provide printing products into the market (López Aza and
et.al., 2021). This helps them to increase their profitability in the marketplace.
 Legal factors: It means all the laws and legislations of the government that has been
made in regards to the organization. Brunswick company always focus on to follow all
the rules and regulation through which they can easily carry out the operations.
 Environmental factors: In regards to the Brunswick company they always consider the
aspect of the nature (Annansingh and Sesay, 2022). They assure that they should
eliminate all those activities which can be dangerous for the quality of the nature.
Porter's five forces
It is an effectively framework that is used by the organization in order to find out the
level of competition in the market. This model is mentioned below in relation to the Brunswick
company:
 Competitive rivalry: In regards to the Brunswick company, they have to face so much
competition in relation to the printing industry. New organization regularly comes in the
market in order to affects the profitability of the organization. There is a high degree of
risk of this factor.
 Supplier power: power of the suppliers are so high as there are few sellers who are
selling the raw material in relation to the printing industry. As they keep the prices same
to the competition in the market (Hafez and Grüne, 2022). There is a high degree of risk
of this factor.
 Buyer Power: Power of the buyers are high as there are so many companies present in
the market who are providing printing services to the customers.
 Threat of substitution: Substitution of the products in relation to the Printing and
stationary is easily available in the market of the UK. Brunswick company has to face
this threat.
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 Threat of new entry: New organization regularly came into the market and affects the
operational activities of the existing companies.
Identify key issues faced by the management
 One of the main issues that the management of the company has to faces is the
employees (Hesse, 2021). As there is a need of large workforce in order to complete the
tasks in a effective manner.
 Another issue that the managers of the company has to faces is of the implementations of
the updated techniques of production.
CONCLUSION
Form the above report it has been analysed there are various factors present in the market
that affects the operational activities of the business. It has also been evaluated that it directly
affects the level of income for the organization because these factors create so many challenges
for the company in the marketplace. In the above report, there has been the discussion on the
SWOT and Pestle analysis which consists of various factors that affects the profitability of the
business. Along with that Porter five forces model has also been undertaken into the account in
order to find out the level of competition. At last stage, various issues of the management has
been analysed.
REFERENCES
Books and Journals:
Annansingh, F. and Sesay, J.B., 2022. Data Analytics for Business: Foundations and Industry
Applications. Routledge.
Bowden, B., 2020. Intellectual enlightenment: the epistemological foundations of business
endeavor. The Palgrave Handbook of Management History, pp.321-344.
Hafez, K. and Grüne, A., 2022. Foundations of Global Communication: A Conceptual
Handbook. Taylor & Francis.
Hesse, B.W., 2021. Health Communication Research and Practice at the Level of Government,
Foundations, Public Policy, and NGOs 1. In The Routledge Handbook of Health
Communication (pp. 572-586). Routledge.
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López Aza, C and et.al., 2021. Beyond Business: Understanding the Foundations and Practices
of Corporate Activism. In Entrepreneurship in the Fourth Sector (pp. 331-356).
Springer, Cham.
Rendtorff, J.D., 2020. Totalitarianism, Practical Reason, and Judgment: Philosophical
Foundations for Business Ethics and Philosophy of Management. In Moral Blindness in
Business (pp. 203-231). Palgrave Macmillan, Cham.
Vollero, A., 2022. Greenwashing: Foundations and Emerging Research on Corporate
Sustainability and Deceptive Communication.
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