Assessment Criteria for BSBADV507: Develop a Media Plan
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This document outlines the assessment criteria for BSBADV507, which covers developing a media plan. It includes elements for competency demonstration, foundation skills, assessment requirements, and assessment tool definition list.
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Studentβs Name: Who is your Trainer: Date:1stJune, 2018 Teacher Remarks: Syed Saqib Hussain Meenu Sharma Dharna Vyas
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P a g e|1 Assessment criteria for BSBADV507 Develop a Media Plan In this document, you will find the foundation of what is required to become competent in this unit. For further information on each element, you can refer to the Assessment Matrix. Included in this document are the elements for the unit, foundation skills, assessment requirements as well as an assessment tool definition list and the crucial observation and third party check lists. As well as all of the areas covered here, each student must also complete all workbook activities, case studies and major activities, where stated, to become competent within this unit. NOTE β Re-assessment: Students will have amaximum of two (2) reassessmentsattempts if competency is not achieved in the first instance. The final grade ofβCβforCompetentorβNCβforNot Competentis only given at the completion of the unit of competency when all components or parts of the assessment are graded asβSβfor Satisfactory.Unsatisfactory results are marked asNS. Elements for Competency Demonstration Elements for Competency Assessment: 1.Define media requirements 2.Select media vehicles 3.Determine media schedule 4.Produce media plan Performance Evidence: Evidence of the ability to: οProduce a media plan for an advertisement which: odefines media requirements of an advertising brief ospecifies rationales for media vehicles chosen oensures media schedule meets requirements of the brief ocontains budgetary allocation for each advertising medium οDevelop measures to assess effectiveness of media vehicles selected. Foundation Skills: Reading
P a g e|2 οIdentifies, analyses and evaluates complex texts to determine requirements of advertising brief, and legislative, regulatory and business requirements Writing οWrites in a range of styles to suit job requirements and different audiences Oral communication οUses appropriate techniques, including active listening and questioning, to convey and clarify information Numeracy οAnalyses and processes complex data to determine schedules and budget Navigate the world of work οTakes full responsibility for following implicit and explicit voluntary constraints related to budget, legal and ethical requirements in selection of media vehicles Get the work done οTakes responsibility for planning, sequencing and prioritising tasks and own workload for efficiency and effective outcomes οAnalyses relevant information to inform decisions about media requirements to conform to the brief οUtilises continuous improvement and testing strategies to ensure effectiveness of final media plan οUses familiar digital technologies and systems to enter data, organise and present information
P a g e|3 Knowledge Evidence: To complete the unit requirements safely and effectively, the individual must: οOutline and explain data analysis and matching techniques οList organisational products and services offered οIdentify organisational budget and resource constraints οIdentify principles and characteristics of advertising media, types of media and advertising strategies οIdentify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations οIdentify and explain ethical principles relating to advertising industry οDefine terms for describing media audiences. Assessment Conditions: Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development β advertising field of work and include access to: οRelevant legislation and codes of practice οOrganisational policies and procedures οIndustry software οOffice equipment οBusiness technology. Assessors must satisfy NVR/AQTF assessor requirements. Links: Companion volumes available from the IBSA website: http://www.ibsa.org.au/companion_volumes
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P a g e|4 Any observations and practical assessments must be recorded in the observation checklist. All practical tasks should be demonstrated during the length of the course. As the instructor, you must maintain a record demonstrating the date of the practical activities and any comments relevant to the performance of each student. Where a student is not able to demonstrate competence in a practical observation activity, further questioning should be put in its place. As the instructor, you could be assessing the studentβs literacy, numeracy and language skills, as well as the content and context of his/her answers. In some cases, you will have to adjust and amend the assessment tools, using different and varied methods (such as oral assessment), to allow students to be assessed according to their needs and abilities.