Concepts for Food St in the Food Industry

Originate and Develop
Concepts

Table of Contents
INTRODUCTION ..........................................................................................................................3
Industry ......................................................................................................................................3
Issues and impacts.......................................................................................................................4
Identification of the issue related with concept of business's commercialisation.......................5
Techniques related with ideas and solutions to translate them into concept...............................5
Detailed description about the concepts......................................................................................6
CONCLUSION................................................................................................................................6

INTRODUCTION
Concepts can be defined as a procedure of structure that consider all the essential aspects
such as discipline of linguistics, psychology and philosophy which is followed by individuals
and organisation. In simple words, concept can be defined as the label for an organisation that
demonstrate new ideas related with organisation and its new ideas. The existing report highlights
on concepts of communication system and digital media products. Further, Food St is elite for
this report which is present in Sydney, Australia. They are operating their business in food
industry. In the last, plans related with new business's concept to overcome from gaps and issue
that are faced by organisation will be discuss in this report.
Industry
Food and beverage sector or industry of Australia is based on four concepts that are agriculture,
food process, retail and catering. Due to which food industry play a major role in contributing
financial concepts and employment opportunities in country.
Organisation- Food St is enhancing performing their work in an organised manner but due to
some gaps its performance is not at satisfactory level. So to enhance business's management of
Food St. focused on some new concepts and plans which are mention as follow:
Issue- Their are various challenges will be faced by organisation that is impacting on food
industry. This refers that there are various task are performed by management but due to the late
delivery of food and less number of food items it is complex to achieve existing objectives.
Therefore, new plans and concepts are mention as below:
PLAN A PLAN B
Executive Summary- Food industry is one of
the most important sector in Australia as it
increasing with rapid speed. Food St. is facing
the challenge of low profits that is only
sufficient to survive in market it is because of
their low sales. Some gaps which are identified
by Food St is trends of marketing are dynamic
in nature and another is need to implement
technology in all functions from food process
Executive summary- Less number of food
items is major issue. So new concept of digital
products in organisation is implemented to
demonstrate food items in effective manner.
By monitoring the essential concepts of market
it is identified that digital media products and
information as well as communication system
is not too effective. Therefore, new plan is
formulated that consider description of

till their delivery. products, technology considerations and
marketing strategy to find those strategy that
are better for organisation.
Description of products and services- Broad
and wide range of products are offered by
Food St. including breakfast, lunch and dinner
such as bread, fish-cakes, fish curry and many
more to attract more number of customer's.
Description of products and services- To fill
the gap management of Food St. also designed
Special Christmas menu which includes
Christmas grazing box and handmade
Spanakopita that increases sale of their
products.
Technology Considerations- Information
system is the major aspects that is enhancing
business's size with in appropriate manner. So
management of Food St. invest huge amount
in this as most individuals of Australia are
familiar with technology.
Technology Considerations- Digital media
products will be major tool for the organisation
that enhances performance of its operations in
effective manner by utilising effective products
for management.
Product/Service Marketplace- Selected
market area of business is overall Northern
Australia through their retail stores by utilising
their information system.
Service/Product marketplace- With the
implement of innovative digital methods are
also used to cover wide area of market through
making agreement with Deliveroo and other
food delivery companies.
Marketing Strategy- Major gap which is low
advertisement & promotional campaign is
filled by organisation through management by
implementing internet and diversity marketing.
It results sale of products will be improved in
short interval.
Marketing strategy- In the present scenario,
with the price promotional strategy it is easy
for organisation to offer their products easily
within the market.