logo

Coffee Bar Business Analysis and Improvement Strategies

12 Pages1928 Words66 Views
   

Added on  2020-09-30

About This Document

This article provides an analysis of the Coffee Bar business, including SWOT analysis, customer feedback analysis, trend analysis, and sensitivity analysis. It also suggests strategies for improving the business, such as staff training, hiring trained baristas, and using technology for optimum efficiency and quality.

Coffee Bar Business Analysis and Improvement Strategies

   Added on 2020-09-30

ShareRelated Documents
Task 1BSBINM601Manage Knowledge and Information
Coffee Bar Business Analysis and Improvement Strategies_1
Introduction The Coffee barThe coffee bar was established in 2015 serving the best coffee in Melbourne CBD. It serves avariety of hot and cold drinks, coffee, tea, ice cream, beverages, and snacks. It is one of thelargest coffee company in Australia. Along with varieties of drinks and coffee, the coffee baralso manufactures and sells coffee machine which is available on its online store. The mission and vision of the Coffee bar are to achieve 100% customer satisfaction, become afamous coffee company, and to extend its business in different states of Australia.SWOT AnalysisStrengths Use of the coffee machine to brewcoffeeCustomer satisfactionWeakness Less number of stores in MelbourneWeak marketing and advertisementLack of skilled staff Opportunities To sell different types of coffee anddrinks.Encourage to brew coffee using thecoffee machineExpand its business throughout theThreatsGrowing competitors with sameproductsEstablishment of similar coffee shopnearby BSBINM601
Coffee Bar Business Analysis and Improvement Strategies_2
statesThe coffee bar has been earning profit and has become able to expand its business employingmore than 30 employees for the last five years. It has been providing quality services andattracting a large number of customers but lately, we can see some changes in the businessperformances. By observing the sales report and the number of customers of the company for thelast five years the following data was collected.201520162017201820192020010,00020,00030,00040,00050,00060,00070,000salescustomer numberOne of the issues of the coffee bar is the number of customers is decreasing and have receivedsome negative feedback, which causes a decline in the sales of the company.The major objectives of the coffee bar at a recent time is to: BSBINM601
Coffee Bar Business Analysis and Improvement Strategies_3
earn customer's trust, increase the number of customers, and increase their satisfaction,which will automatically increase the sales of the company.GoalsStrategyOutcomeIncrease customer number andsatisfactionProviding training to theexisting staffs and hiring newtrained/skilled staffsIncrease staff performancesand customer serviceIncrease sales by providinghigh-quality coffee The coffee bar performed a survey to know the root cause of the problem, where customers wereasked the reasons for their un-satisfaction. While collecting the data, the customer complaintswere more on basically two aspects: they had to wait for a long time and the cost of coffee washigh. Some people were satisfied with the staff services. The following samples were collectedbetween 20 consecutive daysNo. of samplesTime takenSatisfaction(noproblem)Cost of coffee131101222712113271210434875408963576745558231110923111210327811 7822127821139813146534154364 BSBINM601
Coffee Bar Business Analysis and Improvement Strategies_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
The Range of a Set of Data -
|7
|843
|22

A Study on the Customer Satisfaction Level of Ryanair Airlines
|35
|6507
|105

Applied Business Challenge
|17
|1980
|321

Business Decision Making
|13
|409
|318

Data Analytics and Visualisation
|20
|4159
|36

Planning for Growth: Strategies and Funding Options for Brew & Booze Coffee Shop
|12
|3283
|80