Change Management Plan for Samson Media

This document provides a comprehensive change management plan for Samson Media, a publisher of fashion magazines. It includes an overview of the current situation, objectives and strategic change, external environment analysis, risks and barriers to change, and communication strategies. The plan aims to transition the company to digital marketing and improve profitability.

CHANGE MANAGEMENT
PLAN PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Research and Analysis Report.........................................................................................................3
Overview of current situation......................................................................................................3
Objective and strategic change....................................................................................................3
External environment analysis.....................................................................................................4
Sources of information on change management and best practice approaches...........................5
Risks and barriers to change and strategies to overcome these...................................................6
Major change requirements..........................................................................................................7
Prioritisation of change requirements..........................................................................................7
Cost-benefit analysis....................................................................................................................8
Meet with the CEO..........................................................................................................................9
Change management plan ...............................................................................................................9
Principles and ethical issues that underpin the change plan .........................................................11
Communication and education plan...........................................................................................18
Email to CEO.............................................................................................................................19
Updation in change management plan.......................................................................................20
Updation in communication and education plan.......................................................................20
CONCLUSION..............................................................................................................................22
REFERENCES................................................................................................................................1

INTRODUCTION
Change management plan refers to organizing those activities which are being used for
managing and controlling while executing any kind of project. This plan ensures the control in
budget, scope, communication and the resources to adopt the change (Rajan and Ganesan, 2017).
With the help of this plan the impact of change can be minimized on the business as well as other
important stakeholders. Samson Media, LLC is a publisher of magazines related to trendy
fashion and linked with different brand who use magazines to promote their product. The
company has planned to make transformation change through making use of digital format to sell
its magazines to its customers. This report will evaluate the overview of current situation and
objectives of the Samson media. The human resource policies and the procedures that are used in
company against strategic objectives. Further the external environment analysis is done to
analysis the trends and the impacts. The change management plan will be developed with
communication and education plan.
Research and Analysis Report
Overview of current situation
Samson media is an organization used to publish its magazines including the latest trends
of fashion in the market (Cooper and Sommer, 2018). The company is doing joined to different
companies who are providing fashionable clothes and want to promote by use of magazines.
There most of the reader are in the age group of 35 to 55 year of women's. The company is
facing issue of loss of its potential customers from last two years as the competition has been
increased in the market. The competitors are using modern techniques to promote their products.
So the profit is also reduced by 20 percentage and by this also lead to decrease in market share.
The company has appointed new CEO to improve the situation as Amir is well-known for its
business in digital media.
Objective and strategic change
Samson media is making efforts for achievement of its objective to increase the
organizational profit and revenue by making use of digital technology to reach the customers
(Ziersen, Clauson-Kaas and Rasmussen, 2017). The strategic change require the aligment of the

management the technology, political and culture aspects are been updated in this. The company
is selling its magazines by stores but to sustain in the market the company is making change that
will support Samson to grab maximum number of customers and to increase its market share.
The transformational change will change the way to sell and product by digital technology. This
change is necessary to sustain in the market for long-term because people are more preferring
digital tool to purchase the product. The digital format is now trendy and to overcome from the
loss in past years Samson have to implement the strategic change.
Human resources policies, procedure against strategic objectives The Samson is having its
human resource policies that involve recruitment process of employees, selection and giving
needed induction to them, termination process is also included in this (Schallock and et. al.,
2018). The HR managers not frame any kind of development programmes for the potential
employees to provide them the latest skill and knowledge that will help company to improve
productivity and enhance individual performance. The objectives of company are to sell the
product with the help of digital techniques and for that they must need talented and skilled
employees. Workers should also have the knowledge to operate with the digital format that
company is going to implement in the future. To meet its need of the respective objectives the
company have to develop its HR policies that assist to develop and enhance the skill of its
employees. This will lead to improve the motivation and inspiration of employees to perform
better with the change.
External environment analysis
With the help of this tool Samson Media can know about the external factors that have
influenced the company from outside the business (Tranchida, Pelizza and Elíades, 2020). The
Pestle stands for political, economical, social, technological, legal and environment factors
impact on the strategic objectives.
Political factors: The industry in which Samson media is operating is influenced by the political
factor as the government has made different laws that has to be followed by the company so that
it will help company to sustain in the market. The Samson media is developing its strategies in a
way that it can change its process when any external change arise in the market.

Economic factors: As the economy also impact the process and function of Samson media
because in the time of inflation the people not able to prefer those products which are expensive
in nature. So the company have stopped the process of printing and distributing process and
trying to start the digital technology format with the help of this company can sell its product to
wider area people at lower cost.
Social factors: the people who are in the surrounding and the potential customers preference also
influence the strategic objective as people are now prefer digital technology rather on using the
printed magazines so the company has make its plan keeping in mind the need and want of
customer to offer maximum value to its customers.
Technologies factor: as the media industry is also changed with the modern technology and
advancement in the electronic equipments so the Samson media also have to adapt the latest and
trendy technologies to attract the customers (de Andres and et. al., 2017). The company also
have to change its operation activities to meet the need of its buyer if the Samson not able to
meet the needs then company will face loss and not able to sustain in the market for long
termination.
Legal factors: the company is making effort to follow the rules and regulation that are framed by
the government. If the company not follow the legal laws than the business will not able to retain
in the market for long period.
Environment factor: the environment is playing a vital role in influencing the company for the
externally. The culture, the environment in which Samson is operating influenced and company
have to change accordingly.
Sources of information on change management and best practice approaches
The company can use different change management strategies that can be used by
Samson to find the best practise (Shalhoub, Marshall and Ippolito, 2017).
Change kaleidoscope approach : This is a strategy which is used while company is advancing
its technologies to gain competitive advantage. To take the change as per the change take place
in external environment is important so this model assist to apply the change successfully. The
change is being aware by using this approach and it also encourages the aspect of the change.
With the help of this Samson media can understand the reason and the chosen appropriate and
inappropriate to particular context. In this model there are eight elements.

Time identifies the duration that is needed to accomplish the task that is needed to implement the
change.
Scope help to show the degree of change that Samson has in its change of which help to
realignment and transformation.
Preservation In this the company check the resources that are needed for the change as company
is going digital, so they need different type of software.
Diversity In this function the different type of group of employees and division which are
effected of change.
The capability, capacity, readiness and power are also needed to initate the change by
Samson media. The company can use this because this is the best change management practise
for the Samson.
Communication and education strategy
the stakeholders are basically owners of the company, so they need to be provided all the
information related to the change that has developed by the company. There are different
strategies to provide information to the stakeholders (Hust And et. al., 2017).
Information should be in simple way the Samson should provide the information in simple and
sorted manner so the stakeholders will able to understand and understand the intention. The role
is also described to the stakeholders and their particular impact.
Communicate with stakeholders in a way that they can perform best with the better
communication practise different people can get the thing in same way. The company use most
suitable communication channel to transfer the information as the company is using
digitalization, so they can make use of email, social media and other digital platform.
With the help of this change the company can promote its magazines to wider area as
earlier they are using printing the magazines so after changing the product development and sale
process in digital format.
Risks and barriers to change and strategies to overcome these
Risk Strategies for mitigation
High levels of resistance This risk can be mitigated by avoidance if
these employees are not agreed with the

change then change should not be implemented
to mitigate with the risk. When the change is
properly communicated to the employees, and
they are satisfied with the change than it should
be implemented.
Lack of stakeholders commitment This risk can be reduced by selection of
stakeholders in proper way and take there
advise while taking any kind of decision. If the
stakeholders is not agreed with the change then
the change is not implemented so this risk can
be minimized.
Lack awareness or stakeholders desire
towards the change
This risk can avoid by communication the
information to stakeholders, so they will aware
about the changes that company is making in
near future. The different people of company
have different desire to the change that should
be achieved.
Major change requirements
The operation change is a process in which work of employee assist to change the system
as well as process. The company earlier focusing on printing their content on a proper paper so it
can be attractive and presentable to the customers, and they are focusing on distribution channels
which are being used by the company (Komljenovic, Loiselle and Kumral, 2017). As the
company have separate department for printing the magazines and another department is to
distribute the magazines internationally. The company have to introduce a digital media
department that has different software to create the magazines in creative manner.
Prioritisation of change requirements
To change the operational functions Samson media change its functions as per the needs.
Company will make it efforts to assist its function more flexible so that they can implement the

digitalization more effective. Further they will find the need of employees skill and knowledge to
perform the job. As the company is stopping in printing and distribution process and introducing
digital marketing and selling of its products through digital technologies. The resource are being
collected to work with the strategies as the digital selling needs different resource from the
previous method to produce and sell the goods.
Cost-benefit analysis
Cost
Particular Amount
Digital software $3500
Machinery and equipments $2000
Wages, salary, bonus $3000
Stationary $1000
Other expenses $500
Total $10,000
Benefit
Particular Amount
Revenue $45000
Other income $5000
Total $50000
Samson media has used its capital in developing its change of digital format and making
aware the stakeholders about the change. The company also providing the adequate amount of
salary to its employee's so that they can motivate and produce more. The revenue is earned by
selling the magazines through digital format data. The new customers are also attracted to buy
the magazines and the profit is also increased after two years. Company is also earning other
income through external stakeholders.

Meet with the CEO
Meeting between the CEO and manager
Manager: The Samson media is taking a step to change its operation system so that different
activities are evaluated to reach to the change that has been planned by CEO of the company.
The software is being recruited to manage the activities of the digital marketing and selling of
magazines in a digital format (Jia and Zhang, 2020). The resources are been organized which
will assist to perform the activities the change. The managers are also providing training and
development programs to train the employees so that they can performance more effective with
the updated software and procedure.
CEO: The process that has been developed by managers has been approved and this can more
efficient if managers will take regular feedback from the employees as well as leaders. The
software should be developed as per the latest technology so the more customers are attracted
towards the brand.
Change management plan

Samson Media
Change Management Plan
Note: delete the prompts under each heading before submitting your plan
Change management plan is the plan which helps to manage the process of change and
which later ensures better communication, schedule, scope and the budgeting of the that
process. This change management plan helps to minimise the impact of that change on
stakeholder such as employees, business and the customers.
Introduction
Samson media is a publisher which produce fashion magazine. They are having good links with
the high fashion houses whose product always publishes in the magazine. The main readers of
this magazine are women's up to age of 35 to 55.
Their main strategies is to increase their return on their capital in 2 years with the hike of 8%.
Samson is also focusing on enacting a transformation change of the company by shifting to
digital marketing. The CEO of Samson the Amir Johnson believed and feel the importance and
need of digital marketing, because digital marketing is gives serve with wide scope and from
digital marketing they can reach out to people globally. The CEO of Samson media the Amir
Johnson also focused on the need of achieving the efficiency of cost by moving into smaller
office than head office.
Project Sponsor
The project is lead by the Amir Johnson the new CEO of the Samson media. Amir Johnson
is having good knowledge in digital marketing. He was also a marketing director in a well-
known digital media platform which focused on national newspaper, television channels
and digital and non digital magazines (Shah, Irani and Sharif, 2017). Amir Johnson focuses
on performing ruthless approach for achieving high level of efficiencies in the work.
Project Objectives
The new CEO of Samson media the amir Johnson focuses on increasing returns on their
capital upto 8% In the two years. For increasing their returns amir adopted the ruthless
approach for archiving the high level of efficiency in their work. Amir also focuses on
enacting the technology change like shifting towards digital marketing in the company
which ensures reaching people globally.
Change Objectives and Principles

The new CEO of Samson media is amir Johnson who was a good digital market in a
well-known firm. Amir Johnson feel that it is very important to enable the change of
techniques and technology in the firm rather following traditional business. Amir enacted
the digital marketing in the Samson media which helped them to reach out the people
across the world. From this decision of amir Samson media can easily target their main
audience with very low cost and Cost efficiencies is the main factor for them to lead in
maximising the profits. They also focused on increasing the return on their capital up-to
8% in two years. This digital transformation helps them to reduce the cost of meeting their
target audience.
Principles and ethical issues that underpin the change plan
Leading with culture is the main principle that underpin the change plan, the good and
healthy culture of organisation help employee to think positive and which help them to
generate new and innovative ideas. This ensures smooth running of the organisation. If
there is toxic work culture in firm, employees in that organisation will always feel
uncomfortable, and they will always feel pressure on them. Employees can't think good,
and they cannot generate new and innovative ideas in toxic work place culture.
According to survey almost 84% of people think that culture is the crucial part for
success of change management.
Employees of Feedback also comes very crucial in change in the change management. If
superiors will take feedback from the subordinates, they will feel their existence in that
organisation. If they were set free to express their feelings and if they were free to give
the feedback then employees will feel their existence in the company.
Discrimination and harassment A company can't get success if they favour someone, or
they do some unethical practises such as discrimination or harassment. Discrimination among
men and women is the main unethical practises companies do. However, in today's world
many organisations or people don't support this because today women's are more activities than
men. There are many companies which are run and operate by women.
Organisation like Samson media is leading because they are following these basic principles and
avoid doing all these unethical practises.
Change Plan Elements

1 culture : 'culture is everything' if the culture of office will be healthy and positive
employees their will get free space to think good innovative ideas which overall help the
organisation to grow.
2 technology : company uses best and advance technology with better techniques which
ensure way to success. Samson media is now shifted to the digital marketing technology
which helps them to reach out to their target audience.
3 Roles : The main role of change plan is to identify the goals and objectives and business
need, by finding them and then working on them ensures to set a successful business.
4 skills :
 communicating is the most important factor for any organisation. Communicating with
not only colleagues but with superiors too.
 active listing : listing actively while our superiors is allotting work help in doing efficient
work.
 research and leadership are also the main skills change plans have.
Rationale for the Change
List the drivers and constraints for change.
What are the risks for the change process?
The main risk for the change process is that when new systems or procedures launch and if
they don't work In right way as it was mean to and leaves the company, organisation comes
in more the worst condition than before. There are many risks in the change process but
mainly there is disruption, forcing change and resistance and lack of commitment from the
stakeholder because if stakeholders such as employees don't work together In one common
organisational goal then the rate of success of any organisation comes very less.
Key Stakeholder Analysis
Identify the key stakeholders and:
The main key stakeholder are employees, suppliers, customers and investors
Analyse their response to the change [e.g. what will be their main concerns/fear, where is
there likely to be support for the change]

 Their response to the change comes in fear, The investor after change always feel
fear if they get good return from their investment or not.
 Employees have fear of stability of job, they always think what if they were unable
to adapt that new change. Customers will likely to be in support of the change because from that, they can
have new products that can help them and make their work easy.
A manager should always guide and communicate according to that way from
which employees can easily understand the manager. If manager is unable to
communicate with the employees, that will reflect in the work of employees.
Communication should always be clear and loud, a manager should always speak
clear and loud which ensures the proper communication of work (Lee And et. al.,
2018).
The preferred media for consulting or communicating is emails, personal chat rooms,
social network or it can be video conferencing.

Assessment of Readiness to Change
A company or organisation runs from the contribution of the stakeholder, without their
contribution it comes very difficult for company to stay in the market. A stakeholder such
as employees should always stay committed towards to the organisation and the
organisational goals. If they have a good nature with company then they can easily cope-up
with the change and from that commitment and good nature they can easily adapt the
change in the organisation.
Innovations and office culture might support the change because if their will be good office
culture which support positivism then only employees will, might support the change
because good organisational culture will help to adapt the change easily. “Culture is
everything” for an employee it just an impossible task to think good and generate good
ideas and innovation in that organisation which is having toxic work culture. According to
one survey more than 84% wants good and easy workplace to work, because from that
healthy environment they can have space and generate new ideas. Healthy environment
can easily adapt the change.
Yes there is good and strong support from the superiors.
Key Change Messages
The key stakeholder gained from the change process because innovation,
technologies help not only employees or organisation to grow but it will help the
consumers also to get better products by the online media. This transformation of
digital media pays a good role for the consumers, they can have variety of option
available in front of them. Change process helped consumers and helped companies
and their employees to grow by reaching out people globally.
The main message from stakeholder like employees is that employees should always
first give training. Employees should always guide by superiors that what to do and

what not to do, superiors should always employees in their week areas. This ensures
smooth operational activities in the organisation.
The main concern any stake holder have is that, they always need a good and
healthy working space. Healthy working space give space to employees to think
good inoperative ideas. An employee can never work and think in toxic work place.
For generating innovative employees need good and healthy work place.
This change ensures a good profit maximising activities which not only help
organisation but it helps employees to grow. New techniques and technologies help
employees to learn more and it helps them to grow and from online platform like
digital marketing they can easily reach out to people across the world. By digital
media consumers also gain lot of variety of options in front of them.
Identify Change Elements
There is need of change in particular structures of the company or organisation which
further divides the work and resources according to the work. Dividing the work is not
only important but to create a healthy environment is also important for the employees to
work freely. More than 84% of people in this field office culture is the most important
thing for employees for to generating innovative ideas. A management and manager should
always support their employees and their junior to ensure smooth running of the
operations. The impact of change might increase the workload initially but it is better for
the future growth of organisation.
Develop Change Plan
Actions Resource
requirements
Who When Performance
Measures
Communication Better
technologies to
communicate
Superior and
employees
2-3 months Performance can
be easily
measure by
analysing
employees that

what all is
communicated
how far they
easily
understand that.
Training Financial and
human
resource
Management
and employees
4-5 months Performance can
be managed by
The growth of
skills in the
employees
Arrangement of
resource
Seniors and
employees
1-2 months Performance can
be measured by
having sufficient
resources when
organisation
need it.

Reporting arrangements
Reporting arrangement for the project stated that the information should always flow from
top to bottom from superior level to the subordinates. In this, the superior level of manager
pass the orders to subordinates and subordinates should always listen that order carefully
and accept their orders to ensure smooth running of the operational activities.
Consolidation
There are particular policies which assist to develop the change. As Human resource have
change their policies earlier they are having recruiting, selecting but for making change they
have also included the procedures of training and development as also measure the performance
of individual employee's in the Samson media (Herbes and et.al., 2017).
The barriers of changes can be eliminated by potential change and the alternative is being
prepared. The barriers are also being involved in the change so that they also being supportive
element for the change.
With the help of change the sales of samson is being increased and more customer will attract
towards the brand. With the help of this change the company will also get competitve advantages
and earn better level of profit.
Evaluation
 The objective that are developed by CEO are being achieved with the change as the
capital return will enhance if the company will target large number of people with better
technology.
 The technology will also assist to develop software to convert the magazines in digital
format.
 When the technology has been updated than printing and distribution process is also
skipped. \
The change management is being evaluated through the activities that are being performed while
implementation of the change.

The information are provided by organising the conference and seminars for the stakeholders.
The profit will distribute effectively so that all the external and internal people are being
satisfied.
Other organisation are also can take advise from Samson CEO operational management process.
As they are introducing digital format magazines this will help company to sustain and earn
better level of profit.
Communication and education plan
Audience Key message Delivery method Frequency and duration
session (if applicable)
Employees
They will have to perform
more effectively and
efficiently towards the
work. Employees are the
main audience of develop
any kind of change in
organization. They have to
utilize the resources more
efficient so that they can
provide maximum value to
the customers.
The manager will organize
conference meetings and
seminars for delivering the
information to the staff of
the company.
1 to 2 days
Customers They will provide their
preferred magazines with
better way. They can buy
the magazines with the
single click and at any
time.
Samson can post different
post on their websites and
by email are forwarded to
them so that they get
aware about the situation.
1 month
Investors As the company has
adopting the latest
technology than it will
enhance the profit and
The conference meeting
has been organized to
inform about the change.
2 days

revenue of the company.
Managers and leaders They have to evaluate the
task and activities that has
to performed in the
process of change (Chan
And et. al., 2017).
A separate meeting will be
organized to provide
information to the leaders
and manager so that they
can manage all the
activities and perform
better.
1 day
Email to CEO

Email Template
From: Corporate managers
To: Amir Johnson, CEO
Cc: HR manager
Date: 08/03/21
Subject: Regarding change management plan and communication and education
plan
Updation in change management plan
With the digitalized format of magazines the products should be promoted in wider area
so that the customer will attract towards the brand. The employee's should be trained equally per
the skills and knowledge the discrimination and harassment should be avoided. The stakeholders
should also provide regular update regarding the change management plan and its updation. The
company will also follow ethical needs of the employee's to retain them long-term (Dash, Joshi
and Gautam, 2020).
Updation in communication and education plan
The communication and education can be more efficient when the information is travel in
hierarchy manner the senior members of Samson media can provide the change information and
related education is also provided to them, so this will inprove the coordination as well as
knowledge and skills of employee's.
Email Template
From: Operation manager
To: Aris Johnson, CEO
Cc: HR manager
Date: 08/03/20
Subject: Regarding the confirmation of the plan

Respected sir,
As I have undertaken all those resources that are needed to implement the management
change plan. New staff is also recruited and selected to perform and use the latest
technology to marketing and sale of the products. This mail is to confirm you that the
updation in the change plan has been made and things are evaluated effectively. The
communication and education plan is being updated. Kindly approve the same.
Thank you
regards,
Operation manager

CONCLUSION
This report concludes that Samson media has implemented new change has strategies that
completely change its operational system. The digitalization lead to better revenue and profit for
Samson media. The external factor analysis assess to identify the influencer of the organisation.
The management plan is been developed with communication and education plan and then
finally approved by CEO of Samson media.

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