Change Management Plan for Samson Media

CHANGE MANAGEMENT
PLAN PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Research and Analysis Report.........................................................................................................3
Overview of current situation......................................................................................................3
Objective and strategic change....................................................................................................3
External environment analysis.....................................................................................................4
Sources of information on change management and best practice approaches...........................5
Risks and barriers to change and strategies to overcome these...................................................6
Major change requirements..........................................................................................................7
Prioritisation of change requirements..........................................................................................7
Cost-benefit analysis....................................................................................................................8
Meet with the CEO..........................................................................................................................9
Change management plan ...............................................................................................................9
Principles and ethical issues that underpin the change plan .........................................................11
Communication and education plan...........................................................................................18
Email to CEO.............................................................................................................................19
Updation in change management plan.......................................................................................20
Updation in communication and education plan.......................................................................20
CONCLUSION..............................................................................................................................22
REFERENCES................................................................................................................................1

INTRODUCTION
Change management plan refers to organizing those activities which are being used for
managing and controlling while executing any kind of project. This plan ensures the control in
budget, scope, communication and the resources to adopt the change (Rajan and Ganesan, 2017).
With the help of this plan the impact of change can be minimized on the business as well as other
important stakeholders. Samson Media, LLC is a publisher of magazines related to trendy
fashion and linked with different brand who use magazines to promote their product. The
company has planned to make transformation change through making use of digital format to sell
its magazines to its customers. This report will evaluate the overview of current situation and
objectives of the Samson media. The human resource policies and the procedures that are used in
company against strategic objectives. Further the external environment analysis is done to
analysis the trends and the impacts. The change management plan will be developed with
communication and education plan.
Research and Analysis Report
Overview of current situation
Samson media is an organization used to publish its magazines including the latest trends
of fashion in the market (Cooper and Sommer, 2018). The company is doing joined to different
companies who are providing fashionable clothes and want to promote by use of magazines.
There most of the reader are in the age group of 35 to 55 year of women's. The company is
facing issue of loss of its potential customers from last two years as the competition has been
increased in the market. The competitors are using modern techniques to promote their products.
So the profit is also reduced by 20 percentage and by this also lead to decrease in market share.
The company has appointed new CEO to improve the situation as Amir is well-known for its
business in digital media.
Objective and strategic change
Samson media is making efforts for achievement of its objective to increase the
organizational profit and revenue by making use of digital technology to reach the customers
(Ziersen, Clauson-Kaas and Rasmussen, 2017). The strategic change require the aligment of the

management the technology, political and culture aspects are been updated in this. The company
is selling its magazines by stores but to sustain in the market the company is making change that
will support Samson to grab maximum number of customers and to increase its market share.
The transformational change will change the way to sell and product by digital technology. This
change is necessary to sustain in the market for long-term because people are more preferring
digital tool to purchase the product. The digital format is now trendy and to overcome from the
loss in past years Samson have to implement the strategic change.
Human resources policies, procedure against strategic objectives The Samson is having its
human resource policies that involve recruitment process of employees, selection and giving
needed induction to them, termination process is also included in this (Schallock and et. al.,
2018). The HR managers not frame any kind of development programmes for the potential
employees to provide them the latest skill and knowledge that will help company to improve
productivity and enhance individual performance. The objectives of company are to sell the
product with the help of digital techniques and for that they must need talented and skilled
employees. Workers should also have the knowledge to operate with the digital format that
company is going to implement in the future. To meet its need of the respective objectives the
company have to develop its HR policies that assist to develop and enhance the skill of its
employees. This will lead to improve the motivation and inspiration of employees to perform
better with the change.
External environment analysis
With the help of this tool Samson Media can know about the external factors that have
influenced the company from outside the business (Tranchida, Pelizza and Elíades, 2020). The
Pestle stands for political, economical, social, technological, legal and environment factors
impact on the strategic objectives.
Political factors: The industry in which Samson media is operating is influenced by the political
factor as the government has made different laws that has to be followed by the company so that
it will help company to sustain in the market. The Samson media is developing its strategies in a
way that it can change its process when any external change arise in the market.

Economic factors: As the economy also impact the process and function of Samson media
because in the time of inflation the people not able to prefer those products which are expensive
in nature. So the company have stopped the process of printing and distributing process and
trying to start the digital technology format with the help of this company can sell its product to
wider area people at lower cost.
Social factors: the people who are in the surrounding and the potential customers preference also
influence the strategic objective as people are now prefer digital technology rather on using the
printed magazines so the company has make its plan keeping in mind the need and want of
customer to offer maximum value to its customers.
Technologies factor: as the media industry is also changed with the modern technology and
advancement in the electronic equipments so the Samson media also have to adapt the latest and
trendy technologies to attract the customers (de Andres and et. al., 2017). The company also
have to change its operation activities to meet the need of its buyer if the Samson not able to
meet the needs then company will face loss and not able to sustain in the market for long
termination.
Legal factors: the company is making effort to follow the rules and regulation that are framed by
the government. If the company not follow the legal laws than the business will not able to retain
in the market for long period.
Environment factor: the environment is playing a vital role in influencing the company for the
externally. The culture, the environment in which Samson is operating influenced and company
have to change accordingly.
Sources of information on change management and best practice approaches
The company can use different change management strategies that can be used by
Samson to find the best practise (Shalhoub, Marshall and Ippolito, 2017).
Change kaleidoscope approach : This is a strategy which is used while company is advancing
its technologies to gain competitive advantage. To take the change as per the change take place
in external environment is important so this model assist to apply the change successfully. The
change is being aware by using this approach and it also encourages the aspect of the change.
With the help of this Samson media can understand the reason and the chosen appropriate and
inappropriate to particular context. In this model there are eight elements.

Time identifies the duration that is needed to accomplish the task that is needed to implement the
change.
Scope help to show the degree of change that Samson has in its change of which help to
realignment and transformation.
Preservation In this the company check the resources that are needed for the change as company
is going digital, so they need different type of software.
Diversity In this function the different type of group of employees and division which are
effected of change.
The capability, capacity, readiness and power are also needed to initate the change by
Samson media. The company can use this because this is the best change management practise
for the Samson.
Communication and education strategy
the stakeholders are basically owners of the company, so they need to be provided all the
information related to the change that has developed by the company. There are different
strategies to provide information to the stakeholders (Hust And et. al., 2017).
Information should be in simple way the Samson should provide the information in simple and
sorted manner so the stakeholders will able to understand and understand the intention. The role
is also described to the stakeholders and their particular impact.
Communicate with stakeholders in a way that they can perform best with the better
communication practise different people can get the thing in same way. The company use most
suitable communication channel to transfer the information as the company is using
digitalization, so they can make use of email, social media and other digital platform.
With the help of this change the company can promote its magazines to wider area as
earlier they are using printing the magazines so after changing the product development and sale
process in digital format.
Risks and barriers to change and strategies to overcome these
Risk Strategies for mitigation
High levels of resistance This risk can be mitigated by avoidance if
these employees are not agreed with the