Identify and Evaluate Marketing Opportunities

BSBMKG501 Assignment 2
Identify and evaluate marketing opportunities
Name of the Student
Name of the University
Author note

Financial
year (FY)
Local
independents
The
Yard
BBQs R us Outdoorz BBQfun
FY 2013–14 30% 0% 25% 23% 22%
FY 2014–15 30% 0% 27% 23% 20%
FY 2015–13 30% 0% 22% 25% 23%
*FY 2016–17 30% 0% 22% 24% 24%
Financial year
(FY)
Total sales
FY 2013–14 8,500,000
FY 2014–15 10,000,000
FY 2015–13 9,000,000
FY 2015–16 9,500,000
0 1 2 3 4 5
1
21
41
61
81
101
121
f(x) = 2 x + 87.5
sales
sales
Linear (sales)
nth year
sales(E5)
Estimated sales in FY 2017-18 is = (2(5)+87.5)x E5 = 9750000
Potential sales for marketing opportunities for FY 2017-18 is 9750000
Financial
year (FY)
BBQs Outdoor
Furniture
BBQ
Accessories
Total
FY 2012–13 25,000 13,000 42,000 80,000
FY 2013–14 35,000 15,000 58,000 108,000
FY 2014–15 40,000 17,000 68,000 125,000
FY 2015–13 45,000 19,000 75,000 139,000
FY 2016–17 52500 21000 88000 161500

0 1 2 3 4 5
1
11
21
31
41
51
61
71
81
f(x) = 10.9 x + 33.5
f(x) = 2 x + 11
f(x) = 6.5 x + 20
BBQs
Linear
(BBQs )
Outdoor
Furniture
Linear
(Outdoor
Furniture )
nth year
sales(E3)
BBQs = (6.5(5)+20)x E3 = 52500
Outdoor Furniture = (2(5)+11)x E3 = 21000
BBQ Accessories = (10.9(5)+33.5)x E3 = 88000
Own branded products
market share of 24% for BBQfun to calculate projected number of units to sell for each item in FY
2012–13.
BBQs Outdoor Furniture BBQ Accessories
Number of buyers 30,000 13,000 56,000
Quantity 1 1 3
Average price $600 $850 $50
units to sell for
BBQ fun
7200 3120 40320
Bargain market
market share of 25% for BBQfun