Identify and Evaluate Marketing Opportunities

Identify and Evaluate
Marketing Opportunities
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Question 1...............................................................................................................................3
Question 2...............................................................................................................................4
Question 3...............................................................................................................................4
Question 4...............................................................................................................................4
Question 5...............................................................................................................................5
Question 6...............................................................................................................................6
Question 7...............................................................................................................................6
Question 8...............................................................................................................................7
Question 9...............................................................................................................................7
Question 10.............................................................................................................................7
SECTION 2......................................................................................................................................8
1..............................................................................................................................................8
2 Potential marketing opportunities for Marriott’s.................................................................9
SECTION 3....................................................................................................................................12
Covered in PPT.....................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Marketing is an effective and important activity through which the products and services are
made available in the market. it is a continuous process which starts from the promotion and
ends with making the sale (Solcansky and Simberova, 2010). It helps in identifying opportunities
too to business by doing the research and development of the external business surroundings and
facilitates growth. The following report will discuss different concepts related to marketing in
general. Thereafter, it will be highlighted that what opportunities are available with Marriott’s a
big brand in hospitality sector using which it can raise its present scale of business.
TASK 1
Question 1
There are different laws that are formulated by the government of Australia in order to
protect customers as well as the businesses. Their main motive is to develop fair trading in
market so that rights of no party gets effected. Given below are the different laws associated with
suppliers and consumers:
Competition law – There are different statutory frameworks which ensures that the
diverse business operations are carried out in an ethical manner and to keep close monitoring on
same the practices are administered by the Australian Competition and Consumer Commission
(ACCC). There are also other state and territory laws formulated which ensures that no such
practice is carried out by the entrepreneurs which has the capacity to harm users in any manner.
Consumer laws - ACL i.e. The Australian Consumer Law control the terms and
conditions that are involve in a contract and make sure that it does not include ant criteria which
is not fair on ethical grounds.
Privacy law – When costumer use the product or service of a particular brand they do
share their personal information also with the brand. It is important that such data is correctly
stored and used further in a way that it do not harm the privacy of consumer. The OAIC i.e.
Office of the Australian Information Commissioner gives the guideline to how the received data
can be further utilised and what actions would be taken against the law if in case privacy of any
client is hampered (Muralidharan and Raval, 2017).
Employment and labour law – Apart from customers it is very important that protection
to the work force is also given so that they feel safe and secure while working with the
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organisation. In context of same various legislations are designed like laws related to wages and
work hours, workplace safety and health, employee benefit security, leaves etc. It is obligatory
for the enterprises to follow the guidelines for each concern and hence the fair practices are
ensured. It is first identified that what standards are to be followed and accordingly adapted to
continue the smooth function of business.
Advertising law – Marketing is one of the most crucial activity that is carried out in all
businesses. Government has made very clear and detailed guidelines for the marketers which has
to be followed while planning and designing the different promotions programs. For instance,
whatever the brand is clamming in its campaign it must be true and desecration of any of such
practice may result into huge fines and other legal actions depending on the degree of violation
made.
Question 2
In order to carry out the business operations in the market it is important that the marketers
do follow the distinct provisions that are associated with the Australian Marketing Institute Code
of Professional Conduct. It assists in dealing with the various problems that are related with the
changing business environment. With the help of AMICPC trust among the customers is
developed and this way they increase the loyalty and hence achieves the competitive advantage
in the industry (Usachev and Pencheva, 2013).
Question 3
Australian Marketing Institute Code of Professional Conduct helps in knowing the current
trends of the market. by using same it can be identified that adopting what code of conduct the
overall business can be improved.
Question 4
Market Penetration It is a process of increasing the total sales in a particular
market by targeting the potential customers. It helps in
raising the overall sales volume by altering the pricing and
promotion methods of the product in a way that it can
attract more users.
Market Development This is another approach of bringing hike in the total
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