Identify and evaluate marketing opportunities

Identify and evaluate marketing
opportunities

Cocoa Delight
 Company was founded in year 2000 and considered as youngest chocolate
manufacturer.
 Team is consisted of mastered, chocolates have been hand-picked from prestigious
confectionery.
 It means members are well skilled which allows to have better business expansion.
 Company is holding impressive brand image in the Australian market.

Market Opportunities
 Company can have expansion in Australian market to attain better market share.
 Cocoa Delights can introduce new product line which offer health benefits and
satisfy customer needs.
 Business firm can improve brand image and aware by improving marketing
activities application.
 Cocoa Delights can have build better relation with diverse international chocolate
suppliers.

Legislative and
Regulatory Requirement
 Competition and Consumer Act 2010.
 Australia New Zealand food standards code.
 Broadcasting Services Act 1992.