BSBMKG501 Identify And Evaluate Marketing Opportunities Assignment

Added on - 21 Apr 2020

  • BSBMKG501

    course code

  • 18


  • 3344


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Assessment Cover SheetAssessment Week Three DetailsTerm and YearTerm 4 2017Assessment TypeDue DateClass RoomStudent Name:Student ID No:Date:Qualification :BSB50215 Diploma of BusinessUnit Code:BSBMKG501Unit Title:Identify and evaluate marketing opportunitiesAssessor’s NameStudent Declaration:I declare that this work has beencompleted by me honestly and with integrity. I understandthat the Elite Education Vocation Institute’s StudentAssessment, Reassessment and Repeating Units ofCompetency Guidelines apply to these assessment tasks.Assessor Declaration:I declare that I have conducted afair, valid, reliable and flexible assessment with this student,and I have provided appropriate feedback.Name:Name:Signature:Signature:Date:Date:Student was absent from the feedback session.V2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment ToolPage1of18
Assessment/evidence gathering conditionsEach assessment component is recorded as eitherSatisfactory(S) orNot Yet Satisfactory(NYS). A student can onlyachieve competence when all assessment components listed under procedures and specifications of the assessmentsection are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who isassessed as NYS is eligible for re-assessment. Should the student fail to submit the assessment, a result outcome ofDidNot Submit (DNS) will be recorded.Principles of AssessmentBased on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered TrainingOrganizations (RTO) 2015, the learner would be assessed based on the following principles:Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonableadjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informsthe leaner about the assessment process, and provides the learner with the opportunity to challenge the resultof the assessment and be reassessed if necessary.Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competenciesheld by the learner no matter how or where they have been acquired and, (3) the unit of competency andassociated assessment requirements, and the individual.Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirementscovers the broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with theirpractical application, (3) assessment to be based on evidence that demonstrates tat a leaner could demonstratethese skills and knowledge in other similar situations and, (4) judgement of competence is based on evidence oflearner performance that is aligned to the unit/s of competency and associated assessment requirements.Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparableirrespective of the assessor conducting the assessmentRules of EvidenceValidity – the assessor is assured that the learner has the skills, knowledge and attributes, as described inthe module of unit of competency and associated assessment requirements.Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidenceenables a judgement to be made of a learner’s competency.Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work.This would mean that any form of plagiarism or copying of other’s work may not be permitted andwould be deemed strictly as a ‘Not Yet Competent’ grading.Currency – the assessor is assured that the assessment evidence demonstrates current competency. Thisrequires the assessment evidence to be from the present or the very recent past.V2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment ToolPage2of18
Resources required for this AssessmentAll documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPointUpon completion, submit the assessment via the student learning management system to your trainer along with thecompleted assessment coversheet.Refer the notes on eLearning to answer the tasksAny additional material will be provided by TrainerInstructions for StudentsPlease read the following instructions carefullyThis assessment is to be completed according to the instructions given by your assessor.Students are allowed to take this assessment home.Feedback on each task will be provided to enable you to determine how your work could be improved. You will beprovided with feedback on your work within 2 weeks of the assessment due date.Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge.You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit ofcompetency.If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.Please refer to the College re-assessment and re-enrolment policy for more information.Procedures and Specifications of the AssessmentThe candidate will demonstrate skills and knowledge required to investigate marketing opportunities.You will analyse a real organisation or simulated business to identify two marketing opportunities, research potential newmarkets, assess opportunities with respect to contribution to the business, and explore innovative approaches. You will thenprepare a brief presentation for marketing peers to support and explain the two marketing opportunities you have identified.You may base your analysis and report onBBQfunsimulated business andrequires you to identify and evaluate marketingopportunities for your chosen organization or utilizing the BBQfun case study.The various strategic marketing approaches(such as; increasing market share, developing new markets,developing new products and diversification)that the company should consider in terms of expanding theirbusiness potential and discuss what are the likely options for implementation.Based on the selected marketing opportunities, identify changes to current operations in order to take advantageof the opportunity. Ensure changes identified are adequate to:a.service an increased or different customer base-cost diversification of the products reachingout to different customer nichea.Ensure continued quality of service-opening more retail stores within the specifiedgeographical location to provide constant service to the customer base.Estimate and justify resource requirements and costs for changed operations with considerations on the followingareas:V2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment ToolPage3of18
a.Additional staff-in order to recruit additional number of employees marketing andpromotional channels such as newspapers and job sites are utilized for headhunting and recruitment.b.distribution costs-the company follows a direct marketing strategy for reducingthe additional costs to be vested in parallel distribution of e-commerce tools for increasing sales valued.promotional costs-for affective promotions a number of channels could be usedsuch as social networking sites; marketing survey and analysis through Googleformse.Staff training-the staffs had been trained both in on-field and off-field sales andpromotions in order to increase the market revenue and sharesProvide an assessment brief on the viability of each opportunity by:Prepare a 15–20-minute presentation for marketing peers explaining and supporting the two marketingopportunities you have identified in Part A. Ensure you complete the following:a.Based on Part A, create a PowerPoint presentation on the chosen organization’s evaluation on its marketingopportunities.b.Highlight only the important points(maximum 3 points per presentation slide) from Part A as it isnotsupposed to be an exact copy of it.c.Describe two marketing opportunities and how you identified them. Describe the process you undertook toanalyse your organisation to identify the marketing opportunities. Refer to current organisational marketingplan and products/servicesd.Support your choice of marketing opportunities with reference to market information such as market trendsand sales figures. Include relevant statistics.Use appropriate language and level of formality to satisfy needs of your audience. For example:a.professional but semi-formal languageb.technical vocabulary; potential need to define more obscure marketing terms or statistical methodologiesc.assume no knowledge of specific organisational policies or marketing prepared to answer questionse.provide for response and feedback.Deliver your presentation as per specifications mentioned above.Your presentation will be assessed by(using a presentation assessment rubric which would cover nonverbal, verbalskills, timing and content)your trainer.V2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment ToolPage4of18
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