BSBMKG502 Establish and adjust the marketing mix

BSBMKG502 Establish and adjust the marketing mix
Assessment 1 – Knowledge Assessment
ASSESSMENT COVER SHEET – ASSESSMENT 1
KNOWLEDGE ASSESSMENT
Instructions to the learner:
Print this coversheet and complete it by filling in all the required information and
affixing your signature in the space provided. Your signature must be hand-
signed. Scan the completed cover sheet and submit it along with your evidence
submissions. Use the filename BSBMKG502 Assessment 1- Knowledge
Assessment Cover Sheet.
Unit Title BSBMKG502
Unit Name Establish and adjust the marketing mix
Student Name Kate Smith
Phone & Email 0477004637 [e-mail]
Circle the submission Submission 1 Submission 2
Please read the Learner Declaration below and if you agree to the terms of
the declaration, sign and date in the space provided.
Information relating to assessments:
 Students are required to keep a copy of each assessment submitted to Assessor.
 When resubmitting an assessment, attach the previous assessment.
By submitting this work, I declare that:
 I have been advised of the assessment requirements, have been made aware
of my rights and responsibilities as an assessment Learner, and choose to be
assessed at this time.
 I am aware that there is a limit to the number of submissions (2) that I can
make for each assessment, and I am submitting all documents required to
complete this assessment.
 I have organised and named the files I am submitting according to the
instructions provided, and I am aware that my assessor will not assess work
that cannot be clearly identified and may request the work be resubmitted
according to the correct process.
 This work is my own and contains no material written by another person
except where due reference is made. I am aware that a false declaration may
170 Wellington Street, East Perth 6004, WA, Australia | Phone: [phone] | Fax: [phone] |
www.kcbt.wa.edu.au|[e-mail]
Current Version: 1.1 Current Version Date: April 2019 Next Review: April 2020 PAGE NO: 1
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BSBMKG502 Establish and adjust the marketing mix
Assessment 1 – Knowledge Assessment
lead to the withdrawal of a qualification or statement of attainment.
Name: Kate Smith Signature: Date: 15 Feb
2020
ASSESSMENT 1 - KNOWLEDGE ASSESSMENT
Assessment Instructions for learners:
You need to answer all of the written questions correctly.
Your answers must be word processed and submitted together with the
coversheet on Moodle.
Resources Required:
 Access to textbooks/other learning materials
 Computer and Microsoft Office
 Access to the internet/Moodle
Assessment Submission:
Your assessor will advise you of the due date of these submissions.
What evidence to Submit:
• Answers to all questions
Written answer question guidance:
The following written questions use a range of “instructional words”
such as “identify” or “explain”, which tell you how you should answer
the question. Use the definitions below to assist you to provide the
type of response expected.
Note that the following guidance is the minimum level of response
required.
Analyse – when a question asks you to analyse something, you should
do so in in detail, and identify important points and key features.
Generally, you are expected to write a response one or two paragraphs
long.
170 Wellington Street, East Perth 6004, WA, Australia | Phone: [phone] | Fax: [phone] |
www.kcbt.wa.edu.au|[e-mail]
Current Version: 1.1 Current Version Date: April 2019 Next Review: April 2020 PAGE NO: 2
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BSBMKG502 Establish and adjust the marketing mix
Assessment 1 – Knowledge Assessment
Compare – when a question asks you to compare something, you will
need to show how two or more things are similar, ensuring that you
also indicate the relevance of the consequences. Generally, you are
expected to write a response one or two paragraphs long.
Contrast – when a question asks you to contrast something, you will
need to show how two or more things are different, ensuring you
indicate the relevance or the consequences. Generally, you are
expected to write a response one or two paragraphs long.
Discuss – when a question asks you to discuss something, you are
required to point out important issues or features and express some
form of critical judgement. Generally, you are expected to write a
response one or two paragraphs long.
Describe – when a question asks you to describe something, you
should state the most noticeable qualities or features. Generally, you
are expected to write a response two or three sentences long.
Evaluate – when a question asks you to evaluate something, you
should do so putting forward arguments for and against something.
Generally, you are expected to write a response one or two paragraphs
long.
Examine – when a question asks you to examine something, this is
similar to “analyse”, where you should provide a detailed response
with key points and features and provide critical analysis. Generally,
you are expected to write a response one or two paragraphs long.
Explain – when a question asks you to explain something, you should
make clear how or why something happened or the way it is. Generally,
you are expected to write a response two or three sentences long.
Identify – when a question asks you to identify something, this means
that you are asked to briefly describe the required information.
Generally, you are expected to write a response two or three sentences
long.
170 Wellington Street, East Perth 6004, WA, Australia | Phone: [phone] | Fax: [phone] |
www.kcbt.wa.edu.au|[e-mail]
Current Version: 1.1 Current Version Date: April 2019 Next Review: April 2020 PAGE NO: 3
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