Marketing Plan for Woolworths

BSBMKG506 Plan
market research
Assessment-2

Table of Content
• Introduction
• Marketing plan
• Strategies
• Problems
• Project scope
• Conclusion
• References

Introduction
• This assessment will cover the marketing plan for Woolworths
which includes target market, segmentation, background etc.
• Further presentation also cover what exact problem needs to be
solved and where does the problem occur.
• Further, it also describe the product and pricing strategies in
order to attain the aim.

Marketing plan
• The marketing plan is that document which is mainly used to outline the marketing strategy for the
future years.
• Business goals: the goal of Woolworths is to sustain the brand image at international level so that
it will attract wide range of customers. Further, quoted firm also uses different pricing strategy in
order to develop the increase the financial performance of the company.
• SMART objectives: as the company goal is to sustain the brand image at international level and
that is why, its main objective is to use the best social media platform in order to increase customer
base up to 20% within next 2 months.