BSBMKG605 Evaluate International Marketing Opportunities

BSBMKG605
Evaluate International
Marketing
Opportunities
Learner Workbook

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Table of Contents
Table of Contents...............................................................................2
Candidate Details...............................................................................3
Assessment – BSBMKG605: Evaluate international marketing opportunities. .3
Competency Record to be completed by Assessor..........................................4
Activities...........................................................................................6
Activity 1A....................................................................................................... 6
Activity 1B....................................................................................................... 7
Activity 1C....................................................................................................... 8
Activity 1D....................................................................................................... 9
Activity 2A..................................................................................................... 10
Activity 2B..................................................................................................... 12
Activity 2C..................................................................................................... 13
Activity 3A..................................................................................................... 15
Activity 3B..................................................................................................... 16
Activity 3C..................................................................................................... 19
Activity 4A..................................................................................................... 20
Activity 4B..................................................................................................... 21
Activity 4C..................................................................................................... 22
Activity 4D..................................................................................................... 23
Activity 4E..................................................................................................... 24
Skills and Knowledge Activity........................................................................25
Major Activity................................................................................................ 27

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Candidate Details
Assessment – BSBMKG605: Evaluate international marketing
opportunities
Please complete the following activities and hand in to your trainer for marking.
This forms part of your assessment for BSBMKG605: Evaluate international
marketing opportunities.
Name: _____________________________________________________________
Address: _____________________________________________________________
_____________________________________________________________
Email: _____________________________________________________________
Employer: _____________________________________________________________
Declaration
I declare that no part of this assessment has been copied from another person’s
work with the exception of where I have listed or referenced documents or work
and that no part of this assessment has been written for me by another person.
Signed: ____________________________________________________________
Date: ____________________________________________________________
If activities have been completed as part of a small group or in pairs,
details of the learners involved should be provided below:
This activity workbook has been completed by the following persons and we
acknowledge that it was a fair team effort where everyone contributed equally to
the work completed.We declare that no part of this assessment has been copied
from another person’s work with the exception of where we have listed or
referenced documents or work and that no part of this assessment has been
written for us by another person.
Learner 1: ____________________________________________________________
Signed: ____________________________________________________________
Learner 2: ____________________________________________________________
Signed: ____________________________________________________________
Learner 3: ____________________________________________________________
Signed: ____________________________________________________________

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Competency Record to be completed by Assessor
Learner Name: _______________________________________________________
Date of Assessment: _______________________________________________________
The learner has been assessed as competent in the elements and performance
criteria and the evidence has been presented as:
Assessor Initials
Authentic
Valid
Reliable
Current
Sufficient
Learner is deemed: COMPETENT NOT YET
COMPETENT(Please circle)
If not yet competent, date for re-assessment:
____________________________________
Comments from Trainer / Assessor:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Assessor Signature:
________________________________________________________

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Observation/Demonstration
Throughout this unit, you will be expected to show your competency of the
elements through observations or demonstrations. Your instructor will have a list
of demonstrations you must complete or tasks to be observed. The observations
and demonstrations will be completed as well as the activities found in this
workbook. An explanation of demonstrations and observations:
Demonstration is off-the-job
A demonstration will require:
 Performing a skill or task that is asked of you
 Undertaking a simulation exercise
Observation is on-the-job
The observation will usually require:
 Performing a work based skill or task
 Interaction with colleagues and/or customers
Your instructor will inform you of which one of the above they would like you to
do. The demonstration/observation will cover one of the unit’s elements.
The observation/demonstration will take place either in the workplace or the
training environment, depending on the task to be undertaken and whether it is
an observation or demonstration. Your instructor will ensure you are provided
with the correct equipment and/or materials to complete the task. They will also
inform you of how long you have to complete the task.
You should be able to demonstrate you can:
 Review global market environment
 Assess international business and electronic commerce market
factors
 Identify risk factors for international marketing opportunities
 Investigate international business and electronic commerce
marketing opportunities
You will also need to demonstrate the following skills:
 Reading
 Writing
 Numeracy
 Navigate the world of work
 Get the work done

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Activities
Activity 1A
Estimated
Time
40 Minutes
Objective To provide you with an opportunity to assess
international trade patterns and identify their likely
importance for the business.
Activity What are the current international trade patterns in your
industry and how do these affect your business?
The industry that is taken into concern for this
assignment is the Dairy industry of Australia. This industry is
controlled by the national body of service, namely Dairy
Australia. The dairy industry has lot of opportunities and the
investment in this industry has proved to be profitable. This
country has around eight regions for dairying and each of the
regions has its own requirements and conditions
(Dairyaustralia.com.au 2017)
.
How might a recession negatively affect global demand
and the economy?
Global demand and supply are affected by some laws in
the economy, about which every business should be aware of.
The demand for a particular product is more if the prices are
cheaper and the customers tend to purchase that particular
product. The higher prices of a product are more preferable for
the suppliers, the reason being that they tend to manufacture
more products with higher prices. A situation where recession
occurs in the economy, the prices tend to decline constantly.
The people tend to lose their jobs in the time of recession and
due to this the companies also lower the prices of the products
to enhance the sales. This affects the demand and supply of the
products. Economic recession occurs when there is severe
withdrawal in the economic activities. This type of situation has
negative effects on the global demand and economy of a
country as well (Baldwin and Jaimovich 2012).