BSBMKG606 Manage International Marketing Programs Assessment Task 1 & 2
Added on 2023-05-30
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Module 6
Term and Year: Term 3 2018
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBMKG606
Unit Title: Manage International Marketing Programs
Assessment :
Task 1 Short questions based on case scenario
Task 2 Demonstration & observation - presentation
Student Name: Usman sheikh
Student ID No:
Assessor’s Name: Dr Eugene Lim/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to
these assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted,
candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or
submitted within the period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late
submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 1 of 28
Term and Year: Term 3 2018
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBMKG606
Unit Title: Manage International Marketing Programs
Assessment :
Task 1 Short questions based on case scenario
Task 2 Demonstration & observation - presentation
Student Name: Usman sheikh
Student ID No:
Assessor’s Name: Dr Eugene Lim/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to
these assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted,
candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or
submitted within the period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late
submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 1 of 28
Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the
broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of
competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that
any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet
Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
Instructions for Students
Please read the following instructions carefully
This assessment is to be completed according to the instructions given by your assessor.
Students are allowed to take this assessment home.
Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will
be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 2 of 28
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the
broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of
competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that
any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet
Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
Instructions for Students
Please read the following instructions carefully
This assessment is to be completed according to the instructions given by your assessor.
Students are allowed to take this assessment home.
Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will
be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 2 of 28
If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
Task 1
To complete the unit requirements safely and effectively, the individual must:
Define international marketing
Identify international trade patterns
Explain international trade policies and agreements
Identify legislative requirements
Task 2
Using an Australian company, identify two markets which would most likely be a market that they could expand their e-commerce
business to. Using the Australian Trade and Investment Commission (AUSTRADE), learners are to conduct an initial assessment of
a market analyses to support a proposed international market to be selected (bullet points) that address on the following elements:
Estimate the impact of patterns, policies and agreements on the business opportunities
Identify the political, legal, economic, cultural factors for each country identified
Estimate the impact of these factors on the business (as much as possible given limited access to the Australian
company’s information).
Estimate the ease of entering and trading in each market.
Analyse the political and financial stability and the risk of corruption of each country identified.
Analyse the main legal and regulatory requirements and trade barriers for each country identified.
Rate the acceptability of the risks, regulatory requirements and trade barriers.
Consider the impact of risk factors in light of international business cycles and economic conditions
Summarize current market trends including key industry areas, significant trade partnerships, and consumer
characteristics (such as preferences, segmentation, purchasing patterns, etc.)
Identify any new or emerging opportunities to enter, shape or influence the market.
Estimate the contribution these opportunities could present to the business (as much as possible given limited access to
the Australian company’s financial information).
Discuss the fit of these opportunities with direction and goals of the business
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 3 of 28
Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
Task 1
To complete the unit requirements safely and effectively, the individual must:
Define international marketing
Identify international trade patterns
Explain international trade policies and agreements
Identify legislative requirements
Task 2
Using an Australian company, identify two markets which would most likely be a market that they could expand their e-commerce
business to. Using the Australian Trade and Investment Commission (AUSTRADE), learners are to conduct an initial assessment of
a market analyses to support a proposed international market to be selected (bullet points) that address on the following elements:
Estimate the impact of patterns, policies and agreements on the business opportunities
Identify the political, legal, economic, cultural factors for each country identified
Estimate the impact of these factors on the business (as much as possible given limited access to the Australian
company’s information).
Estimate the ease of entering and trading in each market.
Analyse the political and financial stability and the risk of corruption of each country identified.
Analyse the main legal and regulatory requirements and trade barriers for each country identified.
Rate the acceptability of the risks, regulatory requirements and trade barriers.
Consider the impact of risk factors in light of international business cycles and economic conditions
Summarize current market trends including key industry areas, significant trade partnerships, and consumer
characteristics (such as preferences, segmentation, purchasing patterns, etc.)
Identify any new or emerging opportunities to enter, shape or influence the market.
Estimate the contribution these opportunities could present to the business (as much as possible given limited access to
the Australian company’s financial information).
Discuss the fit of these opportunities with direction and goals of the business
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 3 of 28
Task 1
1. Before considering international marketing, an organization must ensure that there is business viability to
pursue a marketing opportunity in order to achieve its return on investment (ROI). Provide a brief explanation on
the following:
i. Monetary cost
Monetary cost refers to as the amount of the liquid funds that a product or service costs a
consumer to make a purchase. In accounting words, it is the value of the expenditure for the raw
material, equipment’s, labour, products, services and supplies. An organisation needs to
maintain good financial value which can be used by them in the expansion of business in the
international market and bearing monetary cost (Trotman & Carson, 2018).
ii. Time cost
The time cost is the relationship between the project’s time taken to completion and its related
cost. The amount that is incurred in the project according to the time is essential to be analysed
by the organisation. The time cost includes the direct and indirect cost, in which direct cost
includes the cost that is directly related to the project which includes salaries, travel, materials
and equipment (Trotman & Carson, 2018). On the other hand, the indirect costs are overhead
costs that are directly linked with the specific project activities like office space, administrative
staff and taxes.
iii. Risk factors
The risk factor which is majorly faced by the organisation is the changing needs and preference
of the customers. The rise in the number of customers purchasing the products from the
overseas market is compelling reflects that the customers are looking for the new products and
online facility to make the purchase. This highlights the risk to the company if they don't get
involve their offering to fulfil the needs of the customers that is a wide range of new products and
online presence then they won't be able to compete in the international competitive market.
iv. Competition in
internal market
Competition in the internal market can be aggressive for the business because the rise in the
globalization helps the company to expand the business. This has been found that competition
can take place in terms of the market share and profit.
v. Current market
share
The market share includes the percentage of the market that is accounted for by a specific entity
by the company in the market. It is essential for the company to capture the market share by
increasing their operations among the market (Armstrong, Adam, Denize and Kotler, 2014).
vi. Estimated impact of
marketing
opportunity
The marketing opportunity has an impact on the sales of the company due to which every
organisation perform the activities that can help them to grab the attention of the customers. The
impact on the marketing opportunity remains on the sales of the company as the discount and
offers with the new product can be displayed by the company through marketing. This marketing
will help to make the existing and new customer visit the store. This helps the company to learn
the ways to deal with competitors in Australia and international market if they expand the
business.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 4 of 28
1. Before considering international marketing, an organization must ensure that there is business viability to
pursue a marketing opportunity in order to achieve its return on investment (ROI). Provide a brief explanation on
the following:
i. Monetary cost
Monetary cost refers to as the amount of the liquid funds that a product or service costs a
consumer to make a purchase. In accounting words, it is the value of the expenditure for the raw
material, equipment’s, labour, products, services and supplies. An organisation needs to
maintain good financial value which can be used by them in the expansion of business in the
international market and bearing monetary cost (Trotman & Carson, 2018).
ii. Time cost
The time cost is the relationship between the project’s time taken to completion and its related
cost. The amount that is incurred in the project according to the time is essential to be analysed
by the organisation. The time cost includes the direct and indirect cost, in which direct cost
includes the cost that is directly related to the project which includes salaries, travel, materials
and equipment (Trotman & Carson, 2018). On the other hand, the indirect costs are overhead
costs that are directly linked with the specific project activities like office space, administrative
staff and taxes.
iii. Risk factors
The risk factor which is majorly faced by the organisation is the changing needs and preference
of the customers. The rise in the number of customers purchasing the products from the
overseas market is compelling reflects that the customers are looking for the new products and
online facility to make the purchase. This highlights the risk to the company if they don't get
involve their offering to fulfil the needs of the customers that is a wide range of new products and
online presence then they won't be able to compete in the international competitive market.
iv. Competition in
internal market
Competition in the internal market can be aggressive for the business because the rise in the
globalization helps the company to expand the business. This has been found that competition
can take place in terms of the market share and profit.
v. Current market
share
The market share includes the percentage of the market that is accounted for by a specific entity
by the company in the market. It is essential for the company to capture the market share by
increasing their operations among the market (Armstrong, Adam, Denize and Kotler, 2014).
vi. Estimated impact of
marketing
opportunity
The marketing opportunity has an impact on the sales of the company due to which every
organisation perform the activities that can help them to grab the attention of the customers. The
impact on the marketing opportunity remains on the sales of the company as the discount and
offers with the new product can be displayed by the company through marketing. This marketing
will help to make the existing and new customer visit the store. This helps the company to learn
the ways to deal with competitors in Australia and international market if they expand the
business.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 4 of 28
2. When determining an organization’s strategic position, the most common strategy tool is the SWOT analysis –
Strengths, Weaknesses, Opportunities and Threats. Provide a brief discussion on how the use of this analysis tool
would enable the organization to aid its business expansion decision.
i. Strengths
In the company, company strengths are to consistently track their customers with the help of the
business analytics tool. The tool supports them to track the shopping bills of customer and
ensure that their shelves are stocked with the products that are demanded by customers.
Further, this shows that the company is able to manage market perceptions. These strengths of
the company support the business expansion decision because they can analyse their strength
and make them strong to convert into the competitive advantage (Baker, 2014).
ii. Weaknesses
In case the company has a limited presence in the global market comparing it with the
competitors. In addition, the presence of online brands has stopped the growth of the business.
This weakness shows that the expansion of the business in the international market offers a
chance to the company to convert their weakness into a strength. This shows that the strategic
tool of SWOT analysis helps the company to analyse the weak points of business operations on
which they are supposed to work.
iii. Opportunities
Organisations have the opportunities of acquiring the companies in the present economy. In
addition, the company can follow the franchising model strategy which helps them to increase
their market share in the international market. The international expansion can be supported by
the opportunities as this shows numerous ways through which the company can increase the
market share in other markets.
iv. Threats
The threat of the competition is one of the major threats which are faced by the organisation. In
addition, the change in the preference of the customers can also affect the operations of the
company in the market (Chernev, 2018). Thus, this analysis of the threat supports the company
so that they can analyse the needs of the customers in the international market because
expanding their business.
3. Changes in your business environment can create great opportunities for your organization – and cause
significant threats. Discuss how the use of PEST analysis is able to identify ‘Big Picture’ opportunities and
threats.
i. Politics
Political factors include the factor related to the change in the rules and regulations that can
affect operations. For example, the Federal Government in Australia has brought the launch of
the competition policy which prevents the independent players in reducing the competition.
According to the government, the market dominance makes the small retailer suffer in the
industry. This shows that the company need to make use of this tool which helps them to
understand the political threats in the international market (Frynas and Mellahi, 2015).
ii. Economic
The economic factors include GDP, inflation rate, purchasing power and many others that can
affect the country. According to the trading economics, the GDP in Australia is expected to be
approx. 1450.00 USD billion by the end of the quarter. This will increase the purchasing power
and ultimately leads to the rise in the sales of the company which is an opportunity for the
company. Thus, the analysis of the economy is essential for the company while expanding the
business because this helps them to understand that they will be able to earn the profit or not.
iii. Social
The social factors are creating an impact on the Australian industries because there is a change
in the preferences of the customers with the change in the trends and lifestyle. This change
brings the threat which shows that the tool helps in analysing the customer buying behaviour in
the international market (Grant, 2016).
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 5 of 28
Strengths, Weaknesses, Opportunities and Threats. Provide a brief discussion on how the use of this analysis tool
would enable the organization to aid its business expansion decision.
i. Strengths
In the company, company strengths are to consistently track their customers with the help of the
business analytics tool. The tool supports them to track the shopping bills of customer and
ensure that their shelves are stocked with the products that are demanded by customers.
Further, this shows that the company is able to manage market perceptions. These strengths of
the company support the business expansion decision because they can analyse their strength
and make them strong to convert into the competitive advantage (Baker, 2014).
ii. Weaknesses
In case the company has a limited presence in the global market comparing it with the
competitors. In addition, the presence of online brands has stopped the growth of the business.
This weakness shows that the expansion of the business in the international market offers a
chance to the company to convert their weakness into a strength. This shows that the strategic
tool of SWOT analysis helps the company to analyse the weak points of business operations on
which they are supposed to work.
iii. Opportunities
Organisations have the opportunities of acquiring the companies in the present economy. In
addition, the company can follow the franchising model strategy which helps them to increase
their market share in the international market. The international expansion can be supported by
the opportunities as this shows numerous ways through which the company can increase the
market share in other markets.
iv. Threats
The threat of the competition is one of the major threats which are faced by the organisation. In
addition, the change in the preference of the customers can also affect the operations of the
company in the market (Chernev, 2018). Thus, this analysis of the threat supports the company
so that they can analyse the needs of the customers in the international market because
expanding their business.
3. Changes in your business environment can create great opportunities for your organization – and cause
significant threats. Discuss how the use of PEST analysis is able to identify ‘Big Picture’ opportunities and
threats.
i. Politics
Political factors include the factor related to the change in the rules and regulations that can
affect operations. For example, the Federal Government in Australia has brought the launch of
the competition policy which prevents the independent players in reducing the competition.
According to the government, the market dominance makes the small retailer suffer in the
industry. This shows that the company need to make use of this tool which helps them to
understand the political threats in the international market (Frynas and Mellahi, 2015).
ii. Economic
The economic factors include GDP, inflation rate, purchasing power and many others that can
affect the country. According to the trading economics, the GDP in Australia is expected to be
approx. 1450.00 USD billion by the end of the quarter. This will increase the purchasing power
and ultimately leads to the rise in the sales of the company which is an opportunity for the
company. Thus, the analysis of the economy is essential for the company while expanding the
business because this helps them to understand that they will be able to earn the profit or not.
iii. Social
The social factors are creating an impact on the Australian industries because there is a change
in the preferences of the customers with the change in the trends and lifestyle. This change
brings the threat which shows that the tool helps in analysing the customer buying behaviour in
the international market (Grant, 2016).
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 5 of 28
iv. Technological
The technology plays a vital role for the company as for making use of technology in business.
The upgrade or change in the technology can work can an opportunity for the company which
can be analysed by the company when they make use of the tool in the internal market.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 6 of 28
The technology plays a vital role for the company as for making use of technology in business.
The upgrade or change in the technology can work can an opportunity for the company which
can be analysed by the company when they make use of the tool in the internal market.
V2018.T3. 1.1
BSB60215 Advanced Diploma of Business/ BSBMKG606/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 6 of 28
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