BSBMKG606 Manage International Marketing

BSBMKG606
Manage International
Marketing Programs
Learner Workbook

P a g e | 2
Table of Contents
Table of Contents...............................................................................2
Candidate Details...............................................................................3
Assessment – BSBMKG606: Manage International Marketing Programs..........3
Competency Record to be completed by Assessor..........................................4
Activities...........................................................................................6
Activity 1A....................................................................................................... 6
Activity 1B....................................................................................................... 7
Activity 1C....................................................................................................... 8
Activity 1D....................................................................................................... 9
Activity 2A..................................................................................................... 10
Activity 2B..................................................................................................... 13
Activity 2C..................................................................................................... 14
Activity 3A..................................................................................................... 15
Activity 3B..................................................................................................... 16
Activity 3C..................................................................................................... 18
Activity 4A..................................................................................................... 19
Activity 4B..................................................................................................... 20
Activity 4C..................................................................................................... 21
Activity 4D..................................................................................................... 23
Activity 4E..................................................................................................... 24
Activity 5A..................................................................................................... 25
Activity 5B..................................................................................................... 26
Activity 5C..................................................................................................... 27
Activity 5D..................................................................................................... 28
Activity 5E..................................................................................................... 29
Activity 5F..................................................................................................... 30
Skills and Knowledge Activity........................................................................31
Major Activity................................................................................................ 33

P a g e | 3
Assessment criteria for BSBMKG606
Manage International Marketing Programs
In this document, you will find the foundation of what is required to become
competent in this unit. For further information on each element, you can refer to
the Assessment Matrix. Included in this document are the elements for the unit,
foundation skills, assessment requirements as well as an assessment tool
definition list and the crucial observation and third-party check lists. As well as
all of the areas covered here, each student must also complete all workbook
activities, case studies and major activities, where stated, to become competent
within this unit.
NOTE – Re-assessment:
Students will have a maximum of two (2) reassessments attempts if
competency is not achieved in the first instance.
The final grade of ‘C’ for Competent or ‘NC’ for Not Competent is only given
at the completion of the unit of competency when all components or parts of the
assessment are graded as ‘S’ for Satisfactory. Unsatisfactory results are
marked as NS.
Elements for Competency Demonstration
Elements for Competency Assessment:
1. Formulate international marketing objectives
2. Determine international marketing approach
3. Determine operational structures
4. Manage international marketing performance
5. Evaluate and improve international marketing performance
Performance Evidence:
Evidence of the ability to:
 Document and present
o international marketing objectives
o selected marketing approach
o creation of operational structure
 Effectively manage international marketing activities
 Monitor and evaluate international marketing performance, and
make any necessary adjustments as required

P a g e | 4
 Formulate suggestions on how marketing activities could be
affected in future.
Foundation Skills:
Reading
 Researches, analyses and consolidates a range of complex textual
information from a variety of sources to identify key details and
determine relevance to strategic organisational requirements
Writing
 Uses clear and accurate language and structures information
logically to convey priorities and critical strategic information
 Prepares a range of reports using appropriate format, terminology
and conventions specific to purpose and audience
Oral communication
 Clearly and effectively conveys and elicits information in verbal
exchanges
 Uses active listening and questioning skills to clarify understanding
Numeracy
 Performs calculations and uses mathematical problem-solving
techniques to analyse numerical and financial data
Navigate the world of work
 Monitors adherence to organisational policies and objectives and
considers own role for its contribution to broader goals of work
environment
Interact with others
 Recognises importance of taking audience, purpose and contextual
factors into account when making decisions about what to
communicate with whom, why and how
 Fosters a collaborative culture within own sphere of influence,
facilitating a sense of commitment and cohesion, and highlighting
and using the strengths of all involved
Get the work done

P a g e | 5
 Recognises importance of taking audience, purpose and contextual
factors into account when making decisions about what to
communicate with whom, why and how
 Fosters a collaborative culture within own sphere of influence,
facilitating a sense of commitment and cohesion, and highlighting
and using the strengths of all involved

P a g e | 6
Knowledge Evidence:
To complete the unit requirements safely and effectively, the individual must:
 Outline relevant Australian and international standards, models’
policies and guidelines, including those covering:
o environmental matters
o human rights
o labour relations
o packaging
o risk management
o electronic commerce
 Identify and explain key provisions of relevant legislation and codes
of practice affecting aspects of marketing operations
 Explain the role of the organisation for Economic Co-operation and
Development (OECD)
 Identify and describe key features of the country or countries being
considered for market entry or penetration, including:
o cross-cultural communication and negotiation styles
o global and country specific economic, social and industry
directions, trends, practices and techniques.
Assessment Conditions:
Assessment must be conducted in a safe environment where evidence gathered
demonstrates consistent performance of typical activities experienced in the
business development – marketing field of work and include access to:
 Office equipment and resources
 Organisational strategic and marketing plans, and other relevant
documents.
Assessors must satisfy NVR/AQTF assessor requirements.
Links:
Companion volumes available from the IBSA website:
http://www.ibsa.org.au/companion_volumes

P a g e | 7
Any observations and practical assessments must be recorded in the observation
checklist. All practical tasks should be demonstrated during the length of the
course. As the instructor, you must maintain a record demonstrating the date of
the practical activities and any comments relevant to the performance of each
student. Where a student is not able to demonstrate competence in a practical
observation activity, further questioning should be put in its place.
As the instructor, you could be assessing the student’s literacy, numeracy and
language skills, as well as the content and context of his/her answers.
In some cases, you will have to adjust and amend the assessment tools, using
different and varied methods (such as oral assessment), to allow students to be
assessed according to their needs and abilities.

P a g e | 8
Assessment Tool Definitions
Assessment Tool How is it used? What is it?
Learner Workbook Activities
(Entire completion is required)
Each student should be given a Learner
Workbook which will hold a number of
activities, both formative and summative, that
all need to be completed in conjunction with
the appropriate sessions. The PowerPoint,
Learner Guide and instructor should provide
further information to help with the activities.
Observation/Demonstration
(To be completed for each numbered
point as stated on the checklist)
An observation should be completed for each of
the students by the instructor. If the tasks
aren’t everyday actions, a simulated
environment is acceptable, or a demonstration
can be set up. An observation checklist can be
found at the end of this document.
Major Activity
(Entire completion is required)
A Major Activity is a summative assessment
and can be found in the Learner Workbook,
after all of the activities are completed. This is
an extended piece of summative assessment
which should take anywhere between 1-2 hours
and every student should complete this work. It
is a requirement for each unit to check
knowledge and understanding.
Skills and Knowledge Activity
(Entire completion is required)
A Skills and Knowledge Activity is a summative
assessment and is found before the Major
Activity in the Learner Workbook. This should
take between 1-2 hours and every student
should complete this work. It is a requirement
for each unit to check knowledge and
understanding of the foundation skills and
knowledge evidence.
Case Study
(Entire completion is required)
Not all units will have Case Studies but those
that do will be clearly stated within the
PowerPoint and the Learner Workbook. It will
appear as any other activity, but it will be
named ‘Case Study’ and will provide an
example of a possible real-life situation for the
learner to read, interpret and then answer
questions on.
Learner Guide
(To be used as an informational guide)
The Learner Guide links with the Learner
Workbook as it provides the information given
during sessions and more. It can help students
to further their knowledge and to also complete
the activities.
Evidence Document
(Not a necessity for completion of unit
but can be used as an aid or to collect
further evidence)
The Evidence Document lists all of the
Elements and Performance Criteria with an area
for written reports etc, to add evidence to the
student’s portfolio. It can be used for any of the
performance criteria, especially those which
may not have been covered by any other
assessment tool. The student can circle a
number of the criteria that they may feel they
need further evidence of or it can be used as a
guide for completing further Observations and
Third-Party reports.