BSBMKG608 Develop Organisational Marketing Objectives

BSBMKG608 Develop organisational marketing objectives–Student Assessment Tasks Ver.1.1
BSB61015
Advanced Diploma of Leadership and Management
BSBMKG608
Develop organisational marketing objectives
Student Name:
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BSBMKG608 Develop organisational marketing objectives–Student Assessment Tasks Ver.1.1
ASSESSMENT OVERVIEW
This Student Assessment Booklet includes all your tasks for assessment of BSBMKG608 Develop
organisational marketing objectives.
ABOUT YOUR ASSESSMENTS
This unit requires that you complete three assessment tasks. You are required to complete all tasks to
demonstrate competency in this unit.
Assessment Task About this task
Assessment Task 1: Written questions You must correctly answer all 10 questions to show that
you understand the knowledge required of this unit.
Assessment Task 2: Project You must conduct a strategic analysis of a case study
organisation, as well as review marketing performance,
identify marketing opportunities and develop marketing
objectives. You must also develop a risk management
strategy for marketing.
How to submit your assessments
When you have completed each assessment task you will need to submit it to your assessor.
Instructions about submission can be found at the beginning of each assessment task.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill
it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this on the
back of the Task Cover Sheet.
Make sure you photocopy your written activities before you submit them – your assessor will put the
documents you submit into your student file. These will not be returned to you.
Assessment appeals
You can make an appeal about an assessment decision by putting it in writing and sending it to us.
Refer to your Student Handbook for more information about our appeals process.

BSBMKG608 Develop organisational marketing objectives–Student Assessment Tasks Ver.1.1
Record of Assessment Outcome
This page is to be completed by the assessor to record the overall judgement on the students’ submission. All assessment
tasks must be completed satisfactorily for an overall satisfactory result to be awarded.
Student name
Student number
Assessor name
Unit Code BSBMKG608
Unit Title Develop organisational marketing objectives
The following assessment tasks
were completed:
Attempt 1
Submission date:
Attempt 2
Re-submission date:
Assessment Task 001  Satisfactory  Not
Satisfactory
 Satisfactory  Not
Satisfactory
Assessment Task 002  Satisfactory  Not
Satisfactory
 Satisfactory  Not
Satisfactory
Final assessment result Competent  Not Yet
Competent
Competent  Not Yet
Competent
*Does this student need ‘Attempt 3’? □Yes □No
If ‘yes’, please use and attach another ‘Record of Assessment Outcome’ sheet.
Feedback to student
Student Declaration: I declare this assessment is my
own work and have provided references where
appropriate
Signature:
Submission Date:
Assessor Declaration: I declare that I have conducted
a fair and valid assessment and the student has been
provided with feedback
Signature:
Assessment Date:

BSBMKG608 Develop organisational marketing objectives–Student Assessment Tasks Ver.1.1
ASSESSOR FEEDBACK
Assessors: Please return this cover sheet to the student with assessment results and feedback.
A copy must be supplied to the office and kept in the student’s file with the evidence.
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Assessor signature: __________________________________________________________________________________
Assessor name: ______________________________________________________________________________________
Date: ________________________________________________________________________________________________

BSBMKG608 Develop organisational marketing objectives–Student Assessment Tasks Ver.1.1
ASSESSMENT TASK 1: WRITTEN QUESTIONS
TASK SUMMARY:
You are to answer all the questions in this task.
WHAT DO I NEED IN ORDER TO COMPLETE THIS ASSESSMENT?
 Access to textbooks and other learning materials.
 Access to a computer and the Internet (if you prefer to type your answers).
WHEN DO I DO THIS TASK?
 If you’re a workplace-based student you will do this task in your own time.
 If you’re a classroom-based student you will do this task in the classroom or as homework – your
assessor will advise.
Write in the due date as advised by your assessor: ____________________________________________
WHAT DO I NEED TO SUBMIT?
Your answersto all the questions.
WHAT DO I NEED TO DO IF I GET SOMETHING WRONG?
If your assessor marks any of your answers as incorrect, they will talk to you about resubmission. You
will need to do one of the following:
 Answer the questions that were incorrect in writing.
 Answer the questions that were incorrect verbally.
Instructions to students:
 This is an open book test – you can use your learning materials as reference.
 You need to answer all 15questions correctly.
 You must answer the questions by writing in the space provided.
 If you need more space, you can use extra paper. Make sure you write on each extra piece of
paper your name and the question number/s you are answering.
 You may prefer to use your computer to type your answers. Your assessor will let you know if you
can email your answers as a Word file, or if you must print and submit hard copies.

BSBMKG608 Develop organisational marketing objectives–Student Assessment Tasks Ver.1.1
QUESTION 1
Discuss the purpose of setting marketing objectives.
The main purpose of objectives is to provide clear picture or structure to individual or manager of
firm about the way task need to be performed so that particular objectives or goals can be attained.
Therefore main purpose of setting marketing objectives is to define various actions, promotional
activities that can be used to enhance overall profit margin and sales volume of firm.
QUESTION 2
Discuss each component of the acronym SMART in relation to marketing objectives.
It can be stated that SMART is acronym for 5 key elements such as specific, measurable,
achievable , relevant and time based goals. Various elements of SMART goals are discussed below
such as:
Specific: Goals in order to be great must be focused and well defined as it helped in generating
more energy and efforts to attained goals. For example: Company wants to expand its market share
by 12% so it is specific and focused goal.
Measurable: Another elements is that goals must be measurable in terms of numerical values so
that it can be compared with actual performance of firm (Farris, 2016).
Attainable: The set marketing objectives must be realistic and attainable during specific time
frame say within 1 year or 2.
Relevant: Marketing objectives should be based on current condition and reality of business climate
as there are several changes in external business environment.
Time based: At last marketing objectives must be time based so that various resources can be
used for achievements of goals within time limits for better outcome.