BSBMKG609 Develop a Marketing Plan Assessment Tool

Assessment Tool
Qualification BSB61015 Advanced Diploma of leadership and management
Cluster number and name: LMAD 2.2 Develop a marketing plan
Units of competency: BSBMKG609 Develop a marketing plan
Student’s ID and full name:
Assessor’s name:
ASSESSMENT INSTRUCTIONS
Overview
Prior to commencing the assessments your assessor will explain each task and the terms and submission of your task. Please
consult your assessor if you are unsure of any questions. It is important that you understand adhere to the terms and conditions and
address each task. The assessor will support you throughout this process.
Written work
The assessment tasks are used to measure your understanding and underpinning skills and knowledge of this unit of competency.
When answering please ensure you address each criteria and sub point, demonstrate your research of each of the questions and
cover the topic in a logical and structured manner.
Active participation
It is a condition of enrolment that you actively participate in your studies. Active participation is completing all tasks on time. If you
do not participate you will be required to report to Student Services Coordinator.
Plagiarism
Plagiarism is taking and using someone else's thoughts, writings or inventions and representing them as your own. Plagiarism is a
serious act and may result in a student’s exclusion from a course. When you have any doubts about including the work of other
authors in your assessment, please consult your trainer/assessor. The following list outlines some of the activities for which a
student can be accused of plagiarism:
 Presenting any work by another individual as one's own unintentionally
 Handing in assessments markedly similar to or copied from another student
 Presenting the work of another individual or group as their own work
 Handing in assessments without the adequate acknowledgement of sources used, including assessments taken totally or in part
from the Internet
If it is identified that you have plagiarised within your assessment task, then we will organise a meeting to discuss this with you.
Copyright
You must be careful when copying the work of others. The owner of the material may take legal action against you if the owner's
copyright has been infringed. You are allowed to do a certain amount of copying for research or study purposes. Generally, 10% or
one chapter of a book is acceptable, where the participant is studying with, or employed by, an educational institution.
Competency Outcomes
Each activity in this assessment tasks will be marked as either Satisfactory or Not Satisfactory.
If your work is marked as Not Satisfactory you will be provided with feedback from your assessor and then given time to complete
the task. Your assessor will provide you with a timeline in which you will be required to submit your task. Resubmission timeline will
be determined by the assessor and based on the extent of the re-submission.
BSBMKG609 Ass Tool Version 1 Issued 14/4/2018
Page 1 of 19

Assessment Tool
Qualification BSB61015 Advanced Diploma of leadership and management
Cluster number and name: LMAD 2.2 Develop a marketing plan
Units of competency: BSBMKG609 Develop a marketing plan
Student’s ID and full name:
Assessor’s name:
When you have completed all tasks in this document you will be granted an overall competency outcome, which will be either
Competent or Not Yet Competent.
If your work is marked as Not Yet Competent you will be asked to resubmit the assessment tasks as indicated by your assessor. You
will not be able to gain competency if any of your tasks are not fully completed.
Assessment Appeals Process
If you are dissatisfied with the outcome of one of the assessment tasks or the final outcome of the assessment task because you feel
that the result is unfair or incorrect, you may request to have the task/s or overall assessment task reviewed. If you are still
dissatisfied with the outcome, you may lodge a formal assessment appeal. Refer to SBTA’s Complaints/Appeals Policy and
Procedure.
Application of the unit – BSBMKG609 Develop a marketing plan
This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.
It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing
specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at
this level may receive input from people working under their supervision who collect information required to devise specific
marketing strategies and tactics.
Assessment matrix
The tables below demonstrate how all assessment tasks in this assessment pack contribute to the
outcomes of your learning and assessment activities.
ELEMENTS BSBMKG609 Develop a marketing plan PERFORMANCE
CRITERIA
ASSESSMENT
TASKS
1. Devise marketing strategies 1.1-1.6 Task 1, 2, 3
2. Plan marketing tactics 2.1-2.5 Task 1, 2, 3
3. Prepare and present a marketing plan 3.1-3.4 Task 1, 2, 3
Performance
Evidence
devise, document and present a marketing plan including:
 evaluation of marketing opportunity options
 marketing strategies that utilise existing strengths and opportunities and develop
resources and expertise as needed to meet objectives
 marketing tactics that are legal, ethical, achievable and can be reviewed
 costs, scheduling, responsibilities and accountabilities for tactics
 strategic use of marketing approaches and marketing mix
 rationale for objectives and chosen strategies and tactics
 adjust marketing plan in response to feedback from key stakeholders and
disseminate for implementation.
Task 2, 3
Knowledge
Evidence
summariseorganisational structure, products and services and overall strategic and marketing
objectives
outline common marketing opportunity options including:
 strategic alliances and cooperative business models
 new products or services to target specific markets
 greater market penetration with existing products or services
 take-overs
Task 1, 2, 3
BSBMKG609 Ass Tool Version 1 Issued 14/4/2018
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Assessment Tool
Qualification BSB61015 Advanced Diploma of leadership and management
Cluster number and name: LMAD 2.2 Develop a marketing plan
Units of competency: BSBMKG609 Develop a marketing plan
Student’s ID and full name:
Assessor’s name:
 new businesses and franchising
 other options relevant to the organisation
 outline common marketing strategies and marketing approaches
 explain processes to ensure marketing strategies, approaches and marketing mix
align to organisation’s objectives and are legal, ethical and achievable
 outline the legislative and regulatory context of the organisation as relevant to the
marketing plan.
Foundation
Skills
Writing, Oral communication, numeracy, navigate the world of work, interact with others, get
the work done
Task 1, 2, 3
Dimensions of
Competency
Task skills, task management skills, communication management skills, analysis & problem
solving skills
Task 1, 2, 3
Assessment task 1: Knowledge questions
Instructions to Student
BSBMKG609 Ass Tool Version 1 Issued 14/4/2018
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Assessment Tool
Qualification BSB61015 Advanced Diploma of leadership and management
Cluster number and name: LMAD 2.2 Develop a marketing plan
Units of competency: BSBMKG609 Develop a marketing plan
Student’s ID and full name:
Assessor’s name:
This knowledge test will enable you to demonstrate your knowledge in understanding the
importance of being able to develop a marketing plan
Questions:
Read all the questions below in class with your colleagues and your trainer and assessor, and
provide answers to each question below.
Answer guide: This assessment task is to be typed with 2-3 paragraphsminimum per question
unless indicated otherwise i.e. list or select
You are a senior Marketing Manager for Global Enterprises. Your organisation is exporting
widgets to the European market. Your organisation’s objective is to expand your trade to
other countries and to increase the sales to the European market as well.
Your role as the Senior Marketing Manager is to conduct research and establish how you are
going to achieve your organisation’s objectives
1.1. In order to expand into other countries, list five (5) examples of marketing opportunity
which you could research which could lead to the growth of your business?
1. Technology advancement
2. Competitors level
3. Demand of the product
4. Logistics convenience
5. Cross cultural management
1.2. List three (3) marketing strategies you could develop that would address the strengths
and opportunities within your organisation’s project capabilities and resources?
1. Relationship marketing
2. Diversity marketing
3. Online marketing
1.3. Explain why it is important to develop feasible marketing strategies and why you should
justify your selection?
Feasible marketing strategies are important for the business as it makes it easier for the
marketing managers and the business to meet the goals and the objectives of the business easily.
It investigates the strategies, ideas, business, campaign etc of the business in an effective way so
that the implementation could be impressive.
Feasible marketing strategies have been used in the given case to meet the goals and the
objectives of the business easily.
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