BSBPRC504 Supply Chain Management: Tiger Drinks Performance Analysis

This report provides an analysis of Tiger Drinks' supply chain management, focusing on the company's objectives, strategies, and performance against targets. It reviews operational procedures, corrective action reports, and cost reduction efforts, identifying variances and inconsistencies. The report includes an email communication template for disseminating the review findings to staff. Furthermore, it proposes a draft activity to meet operational objectives, emphasizing innovation through biodegradable packaging. The analysis aligns with the BSBPRC504 unit of competency and aims to add value, increase effectiveness, and achieve organizational goals. Desklib offers access to this and other solved assignments to support student learning.

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Unit/s assessed BSBPRC504 Manage a supply chain
Assessment
name
BSBPRC504 Assessment
Type of Assessment
This summative assessment will enable your assessor to make a judgement of competency based on
the submission of your completed assessments against the requirements of the unit/s of competency
in this module.
Benchmark
The Assessment Benchmark developed for each unit of competency is the evidence criteria used to
judge the quality of performance (i.e., the assessment decision-making rules). Assessors use these
benchmarks to make judgements on whether competency has been achieved and to determine if you
have performed to the standard expected to meet the unit requirements.
Reasonable Adjustment
Where appropriate Monarch Institute will allow flexibility in the way in which each unit is assessed
based on the needs of an individual.
Assessment Coding
Assessment of this course is established on competency-based principles:
S = Satisfactory NS = Not Satisfactory
If you fail to perform satisfactorily for the assessment in the prescribed way you may be assessed as
‘Not Satisfactory. You are required to be assessed as ‘Satisfactory’ in all assessments for each unit of
competency.
Re-assessment
Your assessment can be submitted after you have reviewed the learning materials and practiced
enough to feel confident in your resubmission. You have two weeks from your last submission
feedback to resubmit. You are re-assessed in only the areas where your assessor has indicated you
were initially assessed as NS. It is at the assessor’s discretion to re-assess the entire assessment
should an overall understanding not be demonstrated. When you are re-assessed as ‘satisfactory’
after re-submission you will achieve competency for this assessment.
Declaration of Understanding and Authenticity
I acknowledge the assessment process has been explained and agree that I am ready to undertake
assessment. I am aware of where to find the assessor’s feedback for the assessment. I am aware of
the appeals process, should the need arise. I also understand I must be assessed as ‘satisfactory’ in
all parts of the assessment/s to gain an overall competent result for the unit/s of competency. If I am
found to be NS after a second attempt, it is at the assessr’s discretion whether I may be permitted one
final attempt. I am aware that a ‘not competent’ final outcome means I may incur fees for re-enrolment
in the unit/s.
I certify that the attached material is my original work. No other person’s work has been used without
due acknowledgement. I understand that the work submitted may be reproduced and/or
communicated for the purpose of detecting plagiarism. I understand a person found responsible for
academic misconduct will be subject to disciplinary action (refer to Student Information Handbook).
*I understand that by typing my name or inserting a digital signature into this box that I agree and am

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bound by the above student declaration.
Student Name*: Submission
Date^:
Please make sure you use the same name that is in your enrolment documentation, including your
surname.
^If this is a resubmission, you must use your resubmission date. For any re-submission,
please ensure responses are in a different coloured font
instructions:
Complete the Declaration of Understanding and Authenticity (above).
Once you have completed all parts of this Assessment, login to the Monarch Learning Management
System (LMS) to submit your assessment.
In the LMS, click on the link to ‘Submit [assessment name]’ in your course and upload your
assessment files. Click save and then click submitproject.
Please be sure to click ‘continue’ after clicking ‘submit project’.

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Written Assessment
Resources required
From the LMS: Other:
eBook
BSBPRC504 Table for Assessment Q9c
Internet-based research
Scenario
TIGER DRINKS
This scenario involves a supply chain where the key parties are all businesses (B2B) and does
not directly involve end consumers.
You have recently been employed as the Logistics Manager at a growing company called
TIGER DRINKS (“Tiger”). Tiger is headquartered in Victoria and sells imported alcoholic and
non-alcoholic drinks wholesale throughout Australia.
Tiger’s Supply Chain
Company warehouses in Melbourne (Laverton), Sydney (Chullora) and Brisbane (Rocklea)
Main Suppliers:
Alcoholic drinks - EU Products (France) – pallets in containers
Alcoholic drinks – Asia Specialties (Singapore) – pallets in containers
Alcoholic drinks – USA Hospitality Supplies (Los Angeles) – pallets in containers
Warehouse leases – Charterhall& Goodman Group (Australia)
Warehouse MHE –Hyster via Adaptalift Group (Australia)
Warehouse racking – Spaceracks (Australia)
Agency Labour – Superior People
Transport – lead contractor in each state
Electricity – Origin Energy
Office & Warehouse Supplies, Kitchen & Stationery – Officeworks
Imported stock transported via Port of Melbourne in containers.
Customers are all businesses and are a mix of retail stores and hospitality businesses using
Tiger’s websites for all ordering, returns, complaints & feedback. Tiger has a related website
for online sales: www.yourtigerdrinks.com.au
Tiger’s outbound products are all packaged, palletised, and shrink wrapped, with its
customers taking full pallets, except occasionally in promotion periods.
At the end of Q1, Tiger has achieved some of its objectives and is focusing on those that are
below targets, including:
Costs down by 4.1%, 8.5% reduction in corrective actions, 11 of 48 procedures have been

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updated (48 is the annual target), DIFOT 98.7% due to a vehicle breakdown, and the Pull
system & JIT inventory have not been initiated, due to supplier delays.
Management Personnel (extract)
CEO – Bob Cunningman (your manager)
Senior Managers:
Marketing Manager - Sharon Mayer
Procurement Manager – Don Trumpet
CFO – Ka Chung
HR Manager – Dores Revolve
Legal Counsel – Abel Corrs
Logistics Manager – you
Victorian DC Manager – Kerry Wilmar
NSW DC Manager – Simon Livingston
1. IDENTIFY ORGANISATION OBJECTIVES AND THE STRATEGIES TO ACHIEVE
THEM
a) Summarise objectives and strategies
Refer to the information in the Scenario and in the Strategic Plan in Appendix A and
summarise Tiger’s strategies and objectives which apply to its supply chain
management.
The objective of the company Tiger is tobe the premier company dealing in the imported drinks to be provided
to the consumers. Along with this, another objective of the company is to provide good quality produce and
services to the consumers. This is the major objective relating to the business of Tiger. For this, the major
strategies involve a focus on increasing the sales and the number of consumers. Along with this another
strategic objective of Tiger is to decrease cost and attain the performance targets.
b) Comment on possible inconsistencies
Comment on whether you think there are any possible inconsistencies in the
strategies and suggest how the goals could be better described to clarify them and
minimise them working against each other in implementation.
The major inconsistency within the strategies of company is that they have the objective
of decreasing the cost every year which is not possible in actual. Rather than this goal,
the company could have made the goal of reducing the cost by some percentage in a
year. This will be more realistic and will assist in reducing the cost of the production by
some percentage.
2. REVIEW PERFORMANCE AGAINST SUPPLY CHAIN STRATEGIES

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Your eBook contains a 4 step review process in section 1.2, which is summarised below
for you:
1) REVIEW THE PLAN - check that the supply chain strategy is still aligned with
organisational direction and other strategies and valid
2) REVIEW PERFORMANCE - internal and external key performance indicators -
KPIs are usually used in determining if targets have been met or not.
Determine if KPI or other performance measures have been met.
3) INVESTIGATE the causes behind any KPIs or other performance measures
not met.
4) COMMUNICATE & ACT- Decide if the strategy needs to change and have new
sub-goals or if the current strategy is retained and have new actions
developed to address the shortfall. Communicate these with your review to
appropriate management.
You have already completed step 1 in the previous task.
a) Use the information in the Scenario and Appendix A to complete the table below. This
table will demonstrate the quarterly performance (Jan, Feb and March). You will need
to complete the tables marked as “Actual Performance”, “Variation in %” and the
“Comment” column (Complete the green boxes in the table). When calculating the
variance, please ensure that you calculate the quarterly results against the annual
target, shown in the table in the “Annual Target” column.
Example: A target has been set to sell 20 units per year to a customer. The Quarterly
target is 20/4 = 5.
Strategy Activity Performan
ce
Measure
(Target
Performan
ce)
Actual
Performa
nce
Variance Comment
3 Operations –
achieve
performance
targets for
warehousing
& distribution
& improve
operating
efficiencies
through
systems,
procedures
and
behaviours
Project to
implement
Pull supply
chain
systems,
including JIT
inventory
management
Track
project
goals
monthly,
quarterly
and
annually
Not started High
variance
There is a
high variance
because the
tracking of
project till
now have not
been started.
Review
operational
procedures
annually
25% of
procedures
reviewed
and
updated
quarterly
23 % of
the
procedure
were
reviewed
and
updated
2 %
variance
There is just
only 2 % of
the variance
and this
implies that
working is
better but
need to be
improved.

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Strategy Activity Performan
ce
Measure
(Target
Performan
ce)
Actual
Performa
nce
Variance Comment
Improve
compliance
to
behaviours
standards
10%
reduction in
corrective
action
reports by
year-end
8.5 %
reduction
in
corrective
action
report
1.5 %
variance
There is
deviation of
1.5 % and
this is not
good for the
company as
they are not
able to
reduce the
corrective
action report
by the
intended
percentage.
DIFOT 99% 98.7 % 0.3 %
variance
The variance
is very slight
and this
implies that
DIFOT worked
in better
manner.
4 Financial –
decrease
costs every
year and grow
shareholder
value
Decrease
operating
costs by 5%
per year
Decrease
operating
costs by 5%
per year
Decrease
d the cost
by 4.1 %
0.9 % In case of
reducing the
cost as well
there is slight
variance
between the
planned and
actual
performance
which is good
for the
company.
a
b) Using your response to previous task 1 b), complete step 4 of the review process
for Tiger’s supply chain strategies by sending an email to appropriate staff
communicating about your review and any changes.

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Send

To: Staff@tiger
Subject: Communicating review and changes of review process
Quarterly performance of company
This is to bring to your notice that the quarterlyperformance of the company has been
analysed. There have been some of the deviation being found and analysed. With the analysis
of the deviation it is recommended to change the working pattern of the company a little bit.
Please review the attached quarterly performance report of the company and evaluate the
variance. Also, in case of any change please recommend then please mail.
Thank you
TIP:Sending emails - A template has been provided below for you to
complete.
The email will be ‘sent’ when you upload your completed

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3. DESIGN AND IMPLEMENT A SUPPLY CHAIN STRATEGY THAT ADDS VALUE,
INCREASES EFFECTIVENESS AND ACHIEVES ORGANISATIONAL OBJECTIVES
a) In the table below, develop a draft activity that will meet the operational objective.
Make sure you include details for implementing your activity by completing the
columns titled Responsibility, Timing and Performance Measure (complete the green
boxes in the table).
Refer to the Strategic Plan in Appendix A for examples
Operational
Objective
Activity Responsibilit
y
Timing Performance Measures
Strategic Goal 6: Innovation – develop and implement innovation within Tiger Drinks
and with its suppliers
Develop and
implement
innovation
within Tiger
Drinks
The innovation
within Tiger
Drinks is to
use the
biodegradable
beer can
package along
with complete
description on
the label itself
in different
languages.
The
responsibility
is to
research
within the
market
relating to
the various
material
beneficial for
environment
to include in
the
packaging.
3- 4
months
The performance
measure will be to
increase the number of
sales using the
biodegradable cans by at
least 40 %.
b). Gain commitment of stakeholders role play
This is a video assessment activity.
This task is designed to assess your ability to do:
 Greet the CEO and HR Manager appropriately and professionally;
 Describe the initiative,your experience and the reasons why management endorsements are
important;
 Participate in verbal discussion using language, tone and pace appropriate to the audience;
 Two way real time communication with stakeholders to gain their commitment.
Scenario Roles:
This role play has 3 roles:
o You: Logistics Manager
o Bob, Tiger’s CEO (your manager)
o Dores, Tiger’s HR Manager (your colleague)
Scenario:

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You have drafted an activity involving implementing Continuous Improvement (CI) at Tiger to be added to it
Strategic Plan. You have arranged a meeting with your manager, Bob Cunningman and a colleague,
DoresRevolve, the HR Manager, as you know they will be two key stakeholders to gain support from if this
initiative is to be successful.
Role players may improvise as long as the key points are covered. Scripts are a guide for you, with key
messages underlined. For the other role players, it is preferable they use the words shown or equivalent.
Bob and Dores arrive at your office a few minutes after the arranged meeting time (normal) …
You: good evening, everyone please be seated and make yourself comfortable.
[You greet them both and ask them to sit at your meeting table.]
Bob:
Hi (You), I have to make this quick, but I am keen to learn what you have planned.
Dores:
Hi (You)
You: thanks a lot for coming up at such a short notice. Please review these draft and read the
requirement.
I would like to share my initiative relating to continuous improvement with you all.
[You thank them for coming and say you can make it quick. You hand them each a copy of the draft
and ask them to read it and that you will then talk about it.
After about 10 seconds you tell them about your initiative.]
Bob:
What is your experience in implementing CI?
You:I have a pat experience of active participation in the implementation for the continuous
improvement and implementing the changes within the company. Also, I possess a good
leadership skill which is essential for implementing any of the changes within the company and
ensure its successful working.
[You reply … key points to make in your own words:
- you have experience at your previous employer and that you played an active part in the
implementation.
- it’s really important to have visible and strong senior leadership endorsing the initiative for it
to be successful, otherwise there’s a strong risk of a few quick wins and then it may stall.]
Dores:
We’re talking about culture change here, aren’t we? Something that will take time and need to
be led from the top?
You: yes, the cultural change will really bring improvement within the company and this will
improve the working of Tiger. Including the cultural aspect within the working will provide real
benefit to the working of the company. I would like to lead this team and pleasured to invite you
both to attend the launch meeting so show your support in this new innovation.

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[You reply … key points to make in your own words:
- agree and tell them that the real benefits flow when it is part of the culture rather than
being a management “flavour of the month”.
- talk about wanting to pilot it in one team to start and asking both of them to attend the
“launch” meeting as a show of support.]
Bob:
OK, I am sold and happy to endorse and support this. Brief me again when you have a plan for the
pilot. Time for me to go. Bye.
You:thanks a lot Bob for your support.
Dores:
Thanks for involving me. I’ll support this initiative. Let me know more when you are ready.
You:thanks a lot Dores for your support
Your role play activity is now complete.
General instructions:
Students must perform with at least 1 other person. Using just 1 other person to play multiple roles is
completely OK. Alternatively, you can use as many other persons as there are roles.
The other person(s) can play multiple roles except for the role required to be played by the student.
There is no requirement for the other person(s) to be visible in the video, so if your partner(s) would prefer not
to be visible, that’s OK.
The student must be visible throughout the video.
All persons must be audible throughout the recording.
Using a camera phone is often a quick and easy way to record the video.
For the role play, we suggest the following:
 Have a quiet, private space where you can effectively record the video. This could be your spare room
at home, an office at your workplace, or even a study room at your local library.
 Be appropriately dressed.
When you’re conducting the role play, don’t forget about:
 Using appropriate body language and gestures, including eye contact
 Speaking professionally, and at the appropriate pace
 Using plain English
 Listening without interrupting
 Respond appropriately to what is said.
Video recording to be maximum 5 minutes long.
IMPORTANT: All observation points must be marked satisfactory in order for the student to receive an overall
result of satisfactory.
Please note that you will be assessed on the following criteria:
Skill, behaviour or task Satisfact
ory
Not
satisfacto
ry
Comments
Student greets the CEO and HR
Manager appropriately and

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professionally.
This may vary depending on age,
gender and culture of role play
participants.
Student must briefly describe the
initiative and their experience
and the reasons why
management endorsements are
important.
Student must use active listening
skills and if appropriate
questioning techniques and seek
clarification.
Student video shows two-way
real-timestakeholder
communication gaining support
and commitment.
Student participates in verbal
discussion using language, tone
and pace appropriate to the
audience.
Student is visible and audible
throughout the video;
participant/s are audible
throughout the video.
c) Following the meeting with your key stakeholders, write an email to thank them for
attending. In your email briefly summarise your changes to the Strategic Plan
(activity 3a), the outcomes of the meeting and any agreement that was reached
(activity 3b).
Send
 To: Bob
Dores
c. Subject: Thanking note and changes to strategic plan
e. New innovation plan
This mail is to firstly thank you both for making time and interacting with me relating to the new product
or the innovation to be brought. This mail has the new innovation objective and its responsibility being
attached. So please review the attachment and analyse the new idea and innovation of biodegradablecan
TIP:Sending emails - A template has been provided below for you to
complete.
The email will be ‘sent’ when you upload your completed

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of beers. Also, it includes labelling the content on can in different language so that every person can
understand the content and then consume the drink. Once again thanking you for your support and
meeting with me.
Thank you