Project Management and Product Launch

The assignment explores the role of project management in successfully launching a new product in the market. It highlights the need for effective work planning, prioritization, and control techniques to achieve desired objectives. The importance of interpersonal skills and overcoming obstacles are also discussed. The document aims to provide insights into the strategies involved in managing a product launch project.

BSBWOR404
Assessment (1 part)

Table of Contents
1. Selection of task from workplace and it requires work plan, schedule and participation to
complete. ....................................................................................................................................1
2. To confirm suitability of choice. If you do not have access to suitable workplace and
participation of others.................................................................................................................2
3. Identification of work objectives and completion of work plan. ...........................................3
4. Assignment of job roles and responsibilities for each team member. ....................................5

1. Selection of task from workplace and it requires work plan, schedule and participation
to complete.
The main aim is to constructs the work plan and scheduled activities of workplace
in term to launch new product in market. This is need to be prepared in order to meet the
proper expectation. To effective manner it is essential to draw project management plan
as are-
 Resources- To launching of new product in market as tanning removal oil with
lemon extracts, the ABC Ltd should have enough resources so that firm can be
capable to undertake its activities proficiently. Thus, resources as are man, labour
and capital must have so that things can be done without any interruption.
 Client need- It is essential to understand the need of customers so that product
can be successfully launched and profitability of an enterprise can be maximized.
 Work group targets- In order to carry out the process effectively, it is essential
to provide the work as capability of an individual so that completion can be done
during assigned deadline. For launching of product successfully it is crucial to
divide the segments as per ability of worker and work target must be prioritised.
The group will be divided as in production, reporting and sales etc.
 Responsibilities and priorities- In this, each team worker should assigned some
authority with some amount of responsibility. The activities must be prioritised
on the basis of responsibility.
 Time and scheduling- The each task or an activity should have particular
deadline so that things can be done properly. With perfect scheduling the each
activity can be done in effectively mode.
 Contingency planning- With help of launching some sampling of product and
by targeting the audience so that feedback of customer can be gathered. This
approach will help out to process the business activities systematically.
2. To confirm suitability of choice. If you do not have access to suitable workplace and
participation of others.
During the process of strategy formulation, the firm has to faced various choices.
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The suitability of project can be done on basis of Suitability, Feasibility and
Acceptability. The one of the main motive is to how to choose among the several
strategic choices as are-
Suitability- At this stage, it is essential to analyse position of an enterprise and its
changes in environment. Thus, it evaluated the strategic option so that several factors and
growth opportunities in firm can be considered. In addition to this, PESTLE and 5 forces
porter will be useful to analyse core competencies, value networks, suitability and
capability (Katana and et.al., 2017).
Acceptability- In this, performance strategies is need to be measured in return, risk and
reactions of stakeholders. Returns should be calculated on the basis of benefits to
stakeholders. The effective return will determine that how workplace is able to launch
new product in market.
Feasibility- In this term it is need to recognize that firm has required resources,
capabilities and various competencies in terms to implement strategies. It is need to be
done in order to forecast and analyse the break even analyse among others. The financial
capacity of firm is need to be determined so that entity can able to undertake its activities
effectively.
Thus, the quality of choice can be determine with this three effective tool as are
suitability, acceptability and feasibility. With help of this overall things can be determine
in specific mode.
3. Identification of work objectives and completion of work plan.
Appendix 1: Work plan
Project title Launching new product as Tanning removal oil with lemon extracts.
Project aim The main aim is to constructs the work plan and scheduled activities
of my own workplace as ABC cosmetic Ltd. in term to launch new
product in market.
Goal 1 To generate high volume of profitability and productivity.
Objective 1.1 To identify the target audience so that approach can be made
properly.
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Action Action
1.1.1
In the first step, firm need to take action as to clearly
and effectively establish name of product and its brand
position in market.
Action
1.1.2
To build the awareness and creditability in terms to
new product and company. The key target audience as
youth are needed to be selected so that firm can able to
make approach towards it.
Action
1.1.3
To maintain execution as benefits oriented approach
and to address it as learn, try to buy phase of purchase.
Time frame Within the period months.
Human
resources
The one of the most core part of an enterprise are human
resource personal. They are responsible to carry out the
activities of an enterprise in effective mode so that product can
be launched successfully in market.
Physical
resources
The physical resources to an enterprise will be inclusive of
Labour, equipment and material etc. This all will be helpful in
terms to carry the process of an enterprise. In addition to this,
physical resources will be helpful to satisfy target audience in
market (Sousa-Zomer and et.al., 2018).
Performance
Indicators
Action
1.1.1
In this, firm need to analyse the both gross and net
profit margin to understands the success of an
enterprise.
Action
1.1.2
By targetting audience, the cost of product are needed
to be decided.
Action
1.1.3
I will measure it with the likings of set target audience
in market. With help of it success of product can be
easily measured.
Objective 1.2 To deliver quality products to customer on timely manner.
Action Action
1.2.1
In this, with help of taking regular feedback from
customer's, they able to enrich the growth of an
enterprise in efficient mode.
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Goal 2 To have use of effective machineries and equipments so it can
design properly.
Objective 1.1 To use innovative methods in terms to produce product
and services.
Action Action
1.1.1
At initial phase, it is essential to make
investment in machineries and equipments.
Action
1.1.2
To manufacture innovative products to
customer so that they get attract towards
commodities.
Action
1.1.3
With help of measuring profitability graph it
can be easily analysed that the innovation has
been done in proper manner or not.
Time-frame Within the period of 6 months.
Human
resources
In order to meet with these objectives it is essential to
have selection of right machineries and equipments.
Thus, human resource plays efficient role in term to meet
with it. This will be helpful in terms to target customer's
in market.
Physical
resources
In this, workers plays essential role in terms to carry the
whole process. The machineries and efficient labour are
required so that an enterprise can generate long term,
profitability and productivity.
Financial
resources
To purchase the machineries and heavy equipments the
need to have long termed profitability and enterprise
productivity. In this way, enterprise need to have
adequate amount of funds.
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Performance
Indicators
Action
1.1.1
With help of measuring gap between the
current and future innovation performance
the whole entity can undertake its activities
effectively (Sousa-Zomer and et.al., 2018). It
is one of key performance indicators which
will be helpful to measure success of an
enterprise and it helps to achieve business
objective.
Action
1.1.2
At this level if firm is maximising its
profitability than it is need to be evaluated
that what factor attract them a lot.
Action
1.1.3
I am measuring successful launching with
help of customer feedback so that if any
deviation than corrective actions can be taken
immediately.
4. Assignment of job roles and responsibilities for each team member.
In this, an enterprise need to provide roles and responsibilities as per the
capabilities of an individual so that each individual carry out the process of an entity
effectively. This is defined in below contexts.
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Title Name Role Responsibilities
Human
resource
manager
Peter
To recruit and
select the workers
who are able to
carry out the
process of an
enterprise in
effective manner.
Without
performing
effective role by
human resource
personal the
enterprise is not
able to carry the
process the
efficiently.
In this, the responsibility of
Human resource is to
maintaining and enhancing the
organisation performance with
help of effective planning,
implementation and evaluating
the relationship among the
employees.
Finance
manager
carney The main role is
to financing the
health of an
enterprise. With
help of financial
reports, direct
investment
activities and
developing the
strategies the long
term goals of an
enterprise can be
achieved.
In this, finance manager works
as to develop budgeting,
financial reporting and
management practices so that
each things can be carried
effectively and efficiently
manner. The effective
budgeting and staffing will be
helpful to have enhancement in
long term profitability of an
enterprise.
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Title Name Role Responsibilities
Project
manager
jack In this, it can be
said that project
manager is the
person who has
responsibility in
terms to
conducting
successful,
initiation,
planning, design,
execution and
monitoring so that
targets can be
achieved.
The main responsibility of
project manager is to conduct
the meeting so that each thing
can be undertaken effectively.
Product
manager
Wales In this, it can be
determined that
product manager
is responsible in
terms to make
effective strategy,
road map and
features so that
product can
successful. This
kind of strategy
will be helpful in
terms to make
smooth working
in market.
It is the responsibility of
product manager to include
the things as are marketing,
forecasting and profitability
so that each thing can be
undertaken effectively.
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5. Analyses and prioritize the work objectives in term to complete work.
Team member name-
Team A (carney's team)
Time Monday Tuesday Wed Friday Saturday Sunday
3 hours
To
develop a
team
To assign
task
Develop
understan
ding
related to
work
Monitori
ng
activities
Improvi
ng way
of
working
Off
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Team B (jack's team)
Time Monday Tuesday Wed Thursday Friday Saturday Sunday
3
hour
s
Review
the
work
Making
changes
Prioritise
the task
Assignm
ent work
Team
meeting
Discussi
on on
changes
off
Team c (Wales's team)
Time Monday Tuesday Wed Thursday Friday Saturday Sunday
3
hour
s
Designi
ng of
the
product
s
effectiv
ely
Targetin
g key
audience
in
market.
Adoptio
n of
alternati
ve price
strategy
To have
quality
tools and
techniqu
es
Feedbac
k
collectio
n from
team
members
Modific
ations if
any.
off
6. Scheduling time for work activities to ensure that work is completed efficiently and
effectively.
The whole activities is need to conduct effectively so that each things can be
planned effectively and efficiently. The each task need to be accomplished in proper
timely manner.
Task Name Duration Start Finish Predecessors
Initiation 1 day Fri 4/13/18 Fri 4/13/18
Development of initiation
phase of product 15 days Mon 4/16/18 Fri 5/4/18 1
Determine the resources of
project 10 days Mon 5/7/18 Fri 5/18/18 2
Formulating the set goals
of an enterprise 6 days Mon 5/21/18 Mon 5/28/18 2,3
Setting end goals of an
enterprise. 1 day Tue 5/29/18 Tue 5/29/18 4
Collecting the Team 15 days Wed 5/30/18 Tue 6/19/18 5
Planning 1 day Wed 6/20/18 Wed 6/20/18 6
Gathering meeting 10 days Thu 6/21/18 Wed 7/4/18 5,7
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Scope of assignement 5 days Thu 7/5/18 Wed 7/11/18 8
data collection 10 days Thu 7/12/18 Wed 7/25/18 9
WBS structuring report 10 days Thu 7/26/18 Wed 8/8/18 10
Budget planning 14 days Thu 8/9/18 Tue 8/28/18 11
Execution 1 day Wed 8/29/18 Wed 8/29/18 12
Quality assurance 20 days Thu 8/30/18 Wed 9/26/18 13
Team training 10 days Thu 9/27/18 Wed 10/10/18 14
Monitoring and
controlling 1 day Thu 10/11/18 Thu 10/11/18 15
Variation and control
integration 21 days Fri 10/12/18 Fri 11/9/18 16
Monitoring of project 10 days Mon 11/12/18 Fri 11/23/18 17
Check quality 15 days Mon 11/26/18 Fri 12/14/18 18
Closure 1 day Mon 12/17/18 Mon 12/17/18 19
Evaluate the activities of
project 15 days Tue 12/18/18 Mon 1/7/19 20
modification areas 10 days Tue 1/8/19 Mon 1/21/19 21
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7. Schedule used in terms to conduct work plan.
a. What activity will be performed.
The main activity which is need to be conducted is about launching of new
product in workplace. The performance is need to be managed so that entity can capable
to manage the whole working effectively and efficiently (Hilletofth, Reitsma and
Eriksson, 2018). With help of performing the each task effective the main issue can be
mitigated about the launching of product in market.
b. Intended outcomes for activities.
In this various activities are need to be conducted in relation to so that proper
thing can be achieved. The all activities are need to be conducted in sequence manner so
that desire target can be achieved.
c. Additional information for team member.
All team member need to conduct their business activities effectively so that all
desire profitability can be achieved. The team need to perform the each activities
effectively so that desire objectives can be achieved. There are following team members
as are product manager, human resource manager etc all need to deal with the task
effectively.
8. Follow the work plan and its schedule to complete work.
The work plan and schedule is need to be completed effectively, in this each
priority is need to be given on the basis of activities and task (Kerzner and Kerzner,
2017). By preparing the whole activities effectively the proper scheduling of the
activities is need to get done.
9. Monitoring the work against the objectives.
This is the process which define the actual gap between actual and planned
activity. With help of defining the gap the proper result of all the activities can be
achieved. The each task is need to be evaluated so that result can be achieved.
10. Brief description about the report outlining.
a. Project you undertook- The main aim is to constructs the work plan and scheduled
activities of workplace in term to launch new product in market. The ABC Ltd is taking
several step to launch its products as Tanning removal oil with lemon extracts. With
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help of this proper activities of the project can be carried out effectively. To launch the
product successfully in market the firm need to draw clear objectives.
b. Work objectives and priorities is need to be given on the basis of aim of the project. In
this, it is essential to give priority to work so that one basic objectives can be achieved.
The each activities is need to be prioritised so that basic goal can be conducted.
c. Interpersonal skills are the skills which will be used by the person at the time of
making interaction with other properly. At the time of launching new product it is
essential to target the audience so that their product can be launched successfully.
d. Yes, one obstacles was there is to have inability to launch super product ideas on the
market. To get overcome from it, product owner must have effective commodity
management strategy to launching new product in market. With effective marketing plan,
sales plan and launch strategy the firm can be able to accomplish positive response from
customers.
e. In this, effective controlling techniques are needed to be adopted to find the deviation
between actual and planned perform. If there is any variation between them than it is the
responsibility of workplaces and its employees to undertake corrective measures.
f. If any adjustment made in work plan activities that it must be communicated to the
team member by arranging urgent meeting or circulating mails to each workers. The
communication must be process effective so that things can be done expertly.
g. In may opinion the product launching will be successful sue to effective framing of
work plan activities. With help of it desired task can be achieved.
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