Customer Satisfaction Level of the sgCarMart.com | Assignment

Added on - 12 Oct 2019

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BSc (Hons)Business andManagementModule Code:Module Name: Research MethodsAssignmentTopic: Customer Satisfaction Level of thesgCarMart.comLecturer:Submitted by:This information will be used solely for the purpose of assessment and may be disclosed to external examiners.
Table of Contents1.Executive Summary................................................................................................................................42.Introduction...........................................................................................................................................42.1 Background of sgCarMart.com.......................................................................................................42.2 Purpose of the Study........................................................................................................................42.3 Objectives..........................................................................................................................................42.4 Research Questions.........................................................................................................................53.Literature Review...................................................................................................................................54.Methodology..........................................................................................................................................5Motivations...............................................................................................................................................65.Analysis..................................................................................................................................................66.Conclusion..............................................................................................................................................8References...................................................................................................................................................10Page2of9
1.Executive Summary2.Introduction2.1 Background of sgCarMart.comsgCarMart.com incorporated in June 2004 to serve the needs for a consolidate source of carbuying information for car buyers, and has steadily grown from being a niche and customer-focused website, to the largest car site in Singapore today.It is now the Singapore’s Number 1car site. With more than 20,000 car listings, it offers the largest database of new and used carsfor sale in Singapore.Since its inception, sgCarMart has garnered an immense following reflected in its 36 million pageviews & more than 2.6 million visits each month. (Source: Google Analytics, May 2013)sgCarMart.com attracts more than 2 million visitors every month and as a testament to itspopularity, it has been awarded the Most Popular Automotive Site in its category for six yearsrunning by Hitwise. Attaining the Enterprise 50 2012, Successful Entrepreneur Award 2011,Singapore Prestige Brand Award 2010 and the Spirit of Enterprise 2008 serve as recognition tosgCarMart.com’s reputation as a well established Singapore brand.sgCarMart.com begins as3-man team in mid 2004, and steadily progressed and grown to avibrant and dynamic 50-man team today.sgCarMart.com operates by SGCM Pte Ltd along withother services and platforms and is a subsidiary of Singapore Press Holdings (SPH), acomponent of the Singapore Stock Index (STI).2.2 Purpose of the StudyThe purpose of this study is to know the sgCarMart.com’s customer service level, which is veryimportant for the market leader in Car Sale Industry.2.3 ObjectivesTo study the factors for successful implementation of customer serviceTo examine the relationship between these factors and customer service level.Page3of9
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