Strategic Management Case Study Analysis

BSc (Hons) Business Management Top up
BMP6002
Strategic Management
Strategic management case-study
analysis
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Table of Contents
Introduction...................................................................................................................2
A critical assessment of the process used by organisations to determine their
strategy.........................................................................................................................2
An evaluation of the critical models and tools used by organisations to determine
their strategy.................................................................................................................4
An application of these tools to a real organisation......................................................5
Critically appraise the importance of change management based on the complexity
of the transformation process, its costs, risks and sustainability.................................8
Conclusion....................................................................................................................9
References.................................................................................................................11
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Introduction
Strategic management can be defined as an ongoing process of planning,
monitoring, analysis and assessment of all important elements that are required to
meet goals and objectives of organisation. Other definition of strategic management
also outlines that strategic management is strategic use of business resources so
that organisations can effectively meet their objectives and goals. This report will
contextualise Sainsbury’s, company is second largest chain of supermarket in UK.
Founded in 1869 by John James Sainsbury company is headquartered at London,
UK. Sainsbury’s operates at around 1428 locations in UK and products of the
company are Hypermarket, Supermarket, convenience shop and forecourt shops.
This report will involve assessment of the process that is used by organisation to
determine their strategy and evaluation and application of different models and tools
that organisation use in determination of strategy.
A critical assessment of the process used by organisations to
determine their strategy
Determination of strategy is an important process that is undertaken by the
company and this is why it is important that organisations follow a process with help
of which strategies can be determined and validated (Oztaysi and et.al., 2016). The
process that s used by Sainsbury’s is as follows-
Evaluation of current strategic position
This is one of the important steps in determination of strategy. This step in the
process is concerned with identifying position at which organization is currently
functioning.
Identifying vision
This is another step in the process of determination of strategy that is utilized
by Sainsbury’s. This is concerned with identifying and understanding vision of
organization. Vision consists of knowledge where company is going in other terms
vision can also be interpreted as visioning success of organization. Concerned with
Sainsbury’s its vision is to best most trusted retailer where people love to work and
shop.
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Identifying mission
This is concerned with identifying purpose of the company and why do the
company exist. This also involves what does company do and mission is also known
as way by which organization achieve its vision. Concerned with this, vision as
discussed previously can be achieved by mission of Sainsbury’s. This purpose of
Sainsbury’s is Live well for less. This means that by ensuring customers live well for
less it aims to become most trusted retailer.
Identifying Objectives
This is another step in which Sainsbury’s identifying its objectives that it wants
to achieve. Objectives are small achievements through which Sainsbury’s can
realize its vision. This involves identifying and analyzing different objectives through
which Sainsbury’s can achieve its different objectives.
Gap Analysis
This is concerned with identifying gap and what is requirement for strategy
determination and implementation (Purnomo, Azzam and Uswatun Khasanah,
2020). This can be difficulty in attainment of existing objectives and or achieving new
objectives with help of strategy. Identifying these elements helps in understanding
exact requirement for strategy and what is the basis for determining strategy. This
involves identifying gap between existing strategy and strategy required to achieve
objectives.
Identifying different strategic options
Once gap and requirement for strategy has been identified this step involves
identification of different strategic options available for attainment of vision and
mission and objectives. For example- objective or strategic intent of company is
expansion then it needs to understand what possible strategies are there for
expansion.
Analysis of strategic options
This involves analysis of options identified above. This means analyzing
options based on different variables and constraints. This involve analysis on the
basis of feasibility, cost required, risk involved and any other element that can affect
success of the strategic options when Sainsbury’s adopt and implement them. This
means that whether or not company can take risk that is associated with
Determination of strategy
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