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BSMAN 3007 - Environmental Analysis| Beast juice
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Federation University of Australia
Environmental analysis (BSMAN 3007)
Added on 2020-03-04
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The below-given report discusses a company that is going to launch the beast juice in the Philippines. The document also discusses the market research for this product. Further, it also discusses the operating environment in the target country-specifically in the context of your product or service, and its compatibility with your strategy.
BSMAN 3007 - Environmental Analysis| Beast juice
Federation University of Australia
Environmental analysis (BSMAN 3007)
Added on 2020-03-04
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Running head: BEAST JUICE1‘Beast Juice’Student’s NameInstitution Affiliation
BEAST JUICE2Executive summary The Philippines is a country that has raised concerns in the market for juices raising eyebrows for the major stakeholders to establish investments in such a lucrative business[ CITATION Eur17 \l 1033 ]. As a result consumers for juice products in Philippine continueincreasing awareness regarding health consciousness an issue that has led to the demand for juiceproduct in the country[ CITATION Eur17 \l 1033 ]. Initially, juice was perceived as a product that was consumed by children. Introduction Philippines is emerging from its perception of juice as a children commodity as a result of awareness from health practitioners and also due to trends from wellness centers a move that has seen more consumers increase juice intake. In 2016, it was reported that the volumes of juiceconsumption rose by 5% a rate that was higher compared to the year 2015 that recorded 3%[ CITATION Eur17 \l 1033 ].The rate of increase can be attributed to spending that originated from elections being held in the subsequent year. Also, it proved that more increases in sales volume of the juice during the election season was beneficial to commodities that were priced lowly suchas juice products[ CITATION Hil \l 1033 ]. The prospects in the juice industry continue to increase asa trade off volume is expected to increase over the coming years as demand for juice continues torise. The sustained campaigns and health awareness are some of the critical issues that have resulted in juice industry gain popularity in the Philippines. However, it is expected that over the coming years, there will be slow growth rate in the juice sector[ CITATION Eur17 \l 1033 ]. The mixand the juice blend and the lower prices charged for the products are some of the factors that willcontinue to support growth and stability in the beverage sector.
BEAST JUICE3PESTLE analysis Philippines experiences tropical marine climate accompanied with hot and humid atmosphere annually. The country experiences a rainy season in most months of the year. However, typhoons are common in September. The Philippines experiences hot summers something beneficial for fruits ripening and processing. One of the factors making Philippines ideal for Beast juice is the favorable climate for fruit production. In most cases, fruits are favoredby certain weather conditions and the climate and Philippines has an ideal climate that is tropical with summer seasons during most times of the year. The availability of fruits as a raw material for juice processing and production entirely depends on the supply of fruits. The Philippines has a remarkable proven record of being a leading export of fruits to other countries. Therefore, the supply of raw materials for juice production is not a hurdle for the juice company. A constant supply of fruits for production of Beast juice makes the Philippines a competitive advantage due to the availability of fresh fruit. The steady supply of fruits also ensures that costs associated with importing fruits are cut down. According to a report that was conducted as to the reasons behind high prices for fruit juices was due to importation fruits that have the effect of increasing production costs. However, that is not the case with the Philippines as it is richly endowed with fruits due to its favorable climate and weather conditions throughout the year. Thus, the Beast will not face production limitations as a result of limited supply. It also follows that most companies will relocate to other countries following ready supply of raw materials. The hot climate is also critical for a cold drink. Scientifically it has been proven that there isa link between hot weathers and the amount of water consumed by individuals. During hot days,
BEAST JUICE4a lot of water is consumed as opposed to the cold days. With Philippines weather, the demand forBeast juice will be ideal as more customers will consider juice as an option to quench their thirst.As a result, a ready market will be provided for the juice. As stated in the introduction, there have been increases of concerns by the clients over the need for being healthy in fact it is a trend that has been identified in the juice industry. Due to the rise of many maladies, health professionals advise their clients to utilize and make use of juices from fresh fruits. The Philippines happens to be one of the countries where consumers are concerned with maintaining fitness and as many such clients are looking for fresh juices that have been blended to suit their tastes and preferences. The Beast juice would be a plus for many as it has been combined and comes in many types of fruits for different customers. The political climate in the Philippines is one characterized with a lot of calmness makingit favorable for many investors wishing to establish investments as compared to other countries. One of the risks associated with creating premises in a foreign nation is the fear for political instabilities that may lead to the destruction of property and other key investments. However, Philippines experiences many years of peace and has not shown any sign of weakness whatsoever. In fact, it is one of the countries that exercise democracy something that other countries are striving to get[ CITATION Jur13 \l 1033 ]. As such, there is 100% chance of calmness that would encourage the establishment of foreign investments and attract investment. It is in lieuwith such a political climate that makes Philippines one of the best countries to establish the Beast Juice from Australia[ CITATION Czi11 \l 1033 ]. Systems of government may inhibit investorsin the case where the country is under dictatorship and business environment in such cases is controlled by powerful officials and cartels [ CITATION Man17 \l 1033 ]that in most cases safeguard and protect interests in their domain. It is such persons that fear competition more so if
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