This document discusses the marketing mix of Adidas, focusing on the four P's - Product, Price, Place, and Promotion. It explains how Adidas targets the market with innovative ideas in their shoes, applies skimming pricing strategy, focuses on retail outlets and online distribution channels, and promotes their products through television and online ads. The document also covers the limitations of primary and secondary research, marketing mix plans for promoting football boots, and the marketing techniques used by Adidas.