E-Commerce Business Models and Applications for Ballarat Trade Fair Consultancy (BTFC)

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Ballarat Trade Fair Consultancy (BTFC)
Event Management: E-Commerce
10/9/2018

Ballarat Trade Fair Consultancy (BTFC)
Table of Contents
Introduction...........................................................................................................................................2
E-Commerce Business Models..............................................................................................................2
Deriving Revenues: E-Commerce Models............................................................................................2
Applications to Meet E-Commerce Business Goals..............................................................................3
Security Issues.......................................................................................................................................3
Addressing of E-Marketing Requirements............................................................................................4
Choice of Payment Systems..................................................................................................................5
Privacy & Ethical Concerns...................................................................................................................5
Legal Issues...........................................................................................................................................6
Addressing of Customer Service Issues.................................................................................................6
Proposed System Interface....................................................................................................................7
Measurement of the Success of the Proposed System...........................................................................7
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8
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Ballarat Trade Fair Consultancy (BTFC)
Introduction
Ballarat Trade Fair Consultancy (BTFC) is a small and medium scale enterprise that is based
out of Ballarat, Victoria. The company has web-based operations that are carried out to assist
the Australian companies in exhibitions at the trade fairs. The company also arranges floor
spaces, constructs the exhibition stands for the fair. There are certain value-added services
that are also arranged and provided by the company, such as organization of marketing
materials, travel & accommodation arrangements, and likewise. Organizing of the tickets is
also done by the company and it receives commission in return. There are certain challenges
that the company is currently facing in terms of marketing campaigns and activities. Ticket
management, supplier relations, and selling of the branded merchandise are some other
issues. Ms Holt is the owner of the company and the e-commerce capabilities need to be
analysed for the organization.
E-Commerce Business Models
The e-commerce business models that shall be used and implemented for BTFC are Business
to Consumer (B2C) and Business to Business (B2B) models.
B2C is the e-commerce model in which the e-commerce portal will be set up for the
customers of the organization, such as the attendees of the trade fairs, buyers of the tickets,
and supplier groups. The services will be set up on the e-commerce portal for ensuring that
the customers are provided with the streamlined operations. B2B is the model that will be
implemented for the entities as Australian companies interacting with BTFC for organizing
the trade fair. In the B2B model, the business firms will be allowed to utilize the services
(Chong, Tadjouddine, Shafaghi & Tan, 2011).
Deriving Revenues: E-Commerce Models
There will be functionalities implemented on the e-commerce portal that will allow the
organization to derive the revenues. Pay-per-click model will be implemented and the
company will earn revenues with every user access. The use of B2C and B2B models will
allow the customers to purchase tickets from the portal which will enhance the commission
earned by the company. The supplier relations of the vendors and suppliers will improve with
the implementation of the B2B model which will lead to enhanced business for the company.
This in turn will lead to an increase in the profits and revenues. The payment models will be
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Ballarat Trade Fair Consultancy (BTFC)
integrated with the e-commerce portal to make sure that the users get to pay using online
modes and methods (Pei, Xue, Li & Su, 2016).
Applications to Meet E-Commerce Business Goals
There will be applications that will be implemented to meet the e-commerce business goals.
 B2B and B2C Portals: There will be web applications and mobile application that will
be developed and implemented for the customers and business groups. The
application will allow the company to earn higher profits and revenues to meet the
project aims and objectives.
 Customer Relationship Management (CRM) System: There will be CRM system
implemented on the e-commerce portal to ensure that the customer relations are
improved and maintained. The customer preferences and choices will be analysed and
the customer-oriented business decisions and strategies will be made (Haas, 2002).
 Supplier Relationship Management (SRM) System: The supplier relations will be
automated and maintained using SRM system. The supplier expectations and
communication processes will be met and carried out using the application.
 Cloud-based Database & Data Analytics: There will be cloud-based platforms that
will be used for the storage and handling of the e-commerce data and information.
Automated data analysis will also be conducted for the efficient decision-making
process.
 Social Media Integration: The social media channels will be integrated with the e-
commerce portal to enhance the communication practices and mechanisms.
Security Issues
There will be several security issues that may be associated with the e-commerce portal and
application developed and implemented for BTFC. There will be following controls
integrated with the e-commerce application to address the issues.
 Anti-Malware & Anti-Denial Tools: There may be security attacks as malware attacks
and denial of service attacks that may come up. The e-commerce portal and
application will be integrated with the anti-malware and anti-denial tools to keep a
track of the security deviations and issues.
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