Bubble Tea Restaurant: Marketing Strategy and Positioning

Bubble Tea
Asian Restaurant

Table contant
- Introduction
- Situation Analysis
- Market Demographics
- Market Trends
- Macroenvironment
- The Company
- Mission
- Positioning
- Swot Summary
- Competition
- Financial Objectives
- Marketing Strategy

Executive Summary
● The restaurant will be a moderately price 20 seat restaurant
offering beverage and asian cuisine
● We also offer specialty selections including lighter option and small
portion for take away
● The restaurant need walm and cosy place with excellent food and
beverage
● Comfortable furnishing and decor (smooting walm tone) for a client
woho wantsa good photo on social media post
● The restaurant will also be perfect for a business meeting
● Menu will inspired from different Asian countries specialities
● Higher value than its competitive though the food and service with
a good price

Introduction
Bubble Tea Restaurant
Location→Intrelaken
Restaurant Type→Asian cuisine and traditional
beverage
Opening Hours→Open from 11 am to 20 pm
The mealtime provide only
11:00~14:00, 17:30~20:00
Beverage provide throughout the day till 20 pm

Beverage
Menu

Situation Analysis
● The Bubble tea restaurant is surrounded by Asian restaurant
● Focus on the tourist
● The only one bubble tea in Interlaken
● The basic market need is to offer individuals, families, and take
out customers fresh, creative, attractive, Asian dish, dessert
● Fresh home made Bubble tea which using an original tea from
Taiwan