Marketing Budget Analysis and Proposal
Added on 2020-05-16
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Running head: BUDGET PLANNINGBudget Planning Name of the Student: Jamal-ud-dinName of the University:Student ID: 201404606Assessment Task no: 1
BUDGET PLANNING1Table of ContentsIntroduction......................................................................................................................................2Discussion........................................................................................................................................3Estimated Budget Expenses of Naja Group of Colleges.................................................................4Negotiations in Budget....................................................................................................................5Reference.........................................................................................................................................6
BUDGET PLANNING2IntroductionThe assignments require the analysis of the case study of Naja Group of Colleges anddevelop a marketing budget which is to be presented to the CEO of the company. As per the casestudy the marketing budget of the company is to be presented and every aspect of the budget is tobe explained by the business (Rossi, 2014). The marketing budget which is prepared by themanagement of the company is shown below:NAJA Group of CollegesMarketing Budget for the yearParticularsQuarter 1Quarter 2Quarter 3Quarter 4TotalRedesign websites to improve Branding $ 1,250.00 $ 1,250.00 $ 1,250.00 $ 1,250.00 $ 5,000.00 Design an Incentive scheme for referrals bystudents $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 2,400.00 Radio Advertisement Campaign $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 10,000.00 Stand at VC career Expo 2016 $ 825.00 $ 825.00 $ 825.00 $ 825.00 $ 3,300.00 Develop and Publish 2016 promotional Brochure $ 375.00 $ 375.00 $ 375.00 $ 375.00 $ 1,500.00 Sponsor community organisation to improve local community profile $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 2,000.00 Contingency amount $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 800.00 Total $ 6,250.00 $ 6,250.00 $ 6,250.00 $ 6,250.00 $ 25,000.00 Figure 1: (Marketing Budget of Naja Group of Colleges)Source: ()
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