Business Pitch for Anne's Bridal Salon

This business pitch evaluates the competition in the area and highlights the need for a reasonably priced and high-quality bridal store. Anne's Bridal Salon would be a full-service dress shop and bridal salon catering to the needs of customers in Ontario, London.

Build a Business

Business Pitch
This particular business pitch for the
build up of a bridal store has done a
fine job of evaluating the competition
in the area. The thorough analysis of
both weaknesses and strengths of
other competitions efficiently
demonstrates the requirement for a
reasonably priced and high quality
bridal store in this particular region.
The presentation also shows that we
are receptive to the needs of the
customers and aware of the fashion
trends.

 Anne’s Bridal Salon would be a full-service dress shop and
bridal salon.
 It would efficiently cater the needs of the customers residing
in the area, who are looking for quality products at an
affordable and reasonable price (Brown, Jen, Lansiquot, and
Misquita, 2009).
 Our inventory would consist of bridesmaid dresses, wedding
gowns, tuxedo rentals, casual dresses, party dresses, shoes,
jewelry, crinolines, and headpieces.
 The Salon would be located in Ontario, London.
Anne’s Bridal Salon

 Our Salon would be able to offer full-time jobs to six
employees; however, we can start with three.
 An accountant, if needed would take care of necessary work at
month’s end.
 Anne’s Bridal Salon would be ready to open in late December.
Continued

Our inventory line would also consists of re-orderable jewelry,
re-orderable bridesmaid gowns, crinolines, dyeable satin shoes,
re-orderable headpiece, and re-orderable wedding gowns.
Anne’s Bridal Salon would carry samples of sixty wedding
gowns, which would feature three lines of manufacturers.
One line of headpiece would be available with fifteen store
samples.
Salon would also have a complete range of basic dyeable shoes,
which would be available for off the rack purchases in our Salon.
INVENTORY DESCRIPTION, ANALYSIS, AND STRATEGY

 Some of the women would travel from every city of the state
in search of quality and reasonable wedding gowns
(McCorkill, 2015).
 Most of the clients of Anne’s Bridal Salon would be residents
of the surrounding areas (Odediran, 2017).
 Wedding Gowns: £250.00-£500.00
Headpieces: £60.00
Bridesmaid Dresses: £110.00-£160.00
Client Demographics and Pricing

Weaknesses:
 Lavender Bridal Salon is run very poorly and it features outdated and old
stock on their racks.
 This particular salon has almost no regular customers and is often
considered by the people as the last place to visit for prom and bridal
needs.
Strengths:
 Lavender Bridal Salon has been operating in the area for 30 years.
 They buy old warehoused stock from other shops and sell them at
attractive prices.
Competition Local Competition Lavender Bridal Salon

 Anne’s Bridal Salon would be an attractively designed store and
much more cleaner, numerous services would also be offered at
reasonable prices, some free services would also available (Stewart,
2017).
 Lavender Bridal Salon charges £8.00 for dyeing shoes that have
been purchased from their store and charge £15.00 for the shoes,
which have been purchased from other shops.
 We at Anne’s would dye shoes bought at our Salon, free of charge
and will charge £5.00 for the shoes, which have been purchased
from other shops.
Overcoming the local competition

 Lavender Bridal Salon also faces an issue in getting
certain special orders, timely into their store.
 Anne’s Bridal Salon, on the other hand, would have no
problems in getting special orders delivered on time, in
our store, we would be able to do this by establishing
and sustaining excellent terms with our suppliers
(Phipps, and Reed, 2017).
Continued

 Pricing at Lavender Bridal Salon has always been on the
higher side.
 Pricing at Anne’s Bridal Salon would be on the lower side and
the customers can find value at our store, everyday (Miller-
Cole, and Cole, 2017).
 We would accomplish this by dealing with low-priced supplies
and that too while sustaining good profit margins (Kazanjian,
2017).
Continued

 Weaknesses:
 Ballet's Bridals are known for their poor management and
difficult customer experience.
 The customers, instead of being treated as an opportunity, are
treated as a bother.
 Strengths:
 Location of Ballet's Bridals is their biggest strength.
 Clients from all over the region come to this shop primarily
because of their proximity.
Regional Competition Bellet’s Bridals

An extensive range of formal and party dresses would be
offered at Anne’s Bridal Salon (Marietto and Morumbi, 2016).
All the clients who are searching for the fine dresses to go out
on their special occasions like cruises, New year’s eve and
prom would find the dresses appealing. Furthermore, dresses
would also be available for formal occasions and work.
The community needs would be fulfilled by Anne’s Bridal
Salon by offering an extensive selection of fair priced dresses
(Hopkins, 2004).
Overcoming Regional Competition

Month Event
December New year’s dress sale, Early Bird 1998
Promotion
January Early Tux Registration Promotion,
Engagement Promotion
February Promotion for early tux registration
March Prom tux sale, Promotion for early tux
registration
April Prom Dress Sale, Prom tux sale
May Awareness advertising
PROMOTION PLAN

 The pricing strategy, service, offerings, and product line would
remain analogous in the first couple of years.
 At the end of first year, some of the sample would not be re-
orderable or get old. Such items would be sold at discounted rates.
 More choices would be added in every line, and low-selling stock
would be moved to sale racks.
 We would conduct research in order to determine our best selling
products (Evans, 2018).
FUTURE PLANS

Stock
Wedding
Dress
Samples
22,000
Headpieces
samples
900
Cocktail
dresses
12,000
Bridesmaid
dress samples
3600
Jewelry 900
Crinolines 300
Tuxedo Try-
On Jackets
1000
Shoes 1080
Misc 1000
Financial Forecast (Start-up expenses)
Office and Shop
Signage 300
First Month
Rent/Deposit
870
Shelving/Racks 600
Chairs and Settee 2,500
Forms/Contracts 300
Dye Set-Up 300
Cash Drawer
Start-Up
300
Mannequins (4) 350
Total Shop Set-
Up
16,650
Decorating and
Construction
5000
Others 3000

Financial Forecast (First Year)
Dec Jan Feb March April May June July Aug Sep Oct Nov Total

Its our dream to set up our own bridal salon and we
believe that we have drafted a fine business pitch,
which would assist us in plotting our way towards the
commercial success. Like any good business pitch we
have highlighted the things that are good regarding
our idea, the business pitch has also acknowledged
the challenges, which need to be tackled by us as new
entrants in the market.
Conclusion

 Brown, B.R., Jen, J., Lansiquot, S. and Misquita, M., 2009. Business Plan. Marketing, 1009, p.9.
 Hopkins, J., 2004. Entrepreneurs are born, but can they be taught. USA Today, 4.
 Marietto, M.L. and Morumbi, U.A., 2016, January. The role of institutional elements in strategic
activities of small business practitioners. In Academy of Management Proceedings (Vol. 2016, No.
1, p. 14249). Briarcliff Manor, NY 10510: Academy of Management.
 Kazanjian, D., 2017. Icons: The Absolutes of Style. St. Martin's Press.
 Phipps, C. and Reed, C., 2017. Making Vintage Wedding Dresses: Inspiring Timeless Style. The
Crowood Press.
 Stewart, C., 2017. As Long as We Both Shall Eat: A History of Wedding Food and Feasts.
Rowman & Littlefield.
 McCorkill, G., 2015. Serial Individualities: a practice at the junction of special occasion micro-
design and sustainability.
 Miller-Cole, B. and Cole, B., 2017. Self Made: The definitive guide to business startup success.
John Murray.
 Evans, V., 2018. Strategy Plain and Simple: 3 steps to building a successful strategy for your
startup or growing business. Pearson UK.
 Odediran, O., 2017. BUSINESS PLAN: F'Joy Couture.
References