Building Sustainable Organization: Roles of Sustainable Strategic Managers, Tools of Strategic Business Management, and Economic and Ethical Dilemmas

This report discusses the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as sustainable strategic managers, the concepts and tools of strategic business management applicable to sustainability problems, and the economic and ethical dilemmas that strategic leaders face in balancing long and short-term goals. It also includes a case study of Climate Solutions.

Building Sustainable
Organization

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Critically evaluate the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers.....................................................................................................3
Discuss the concepts and tools of strategic business management that are applicable to
problems of sustainability............................................................................................................4
Discuss the economic and ethical dilemmas that strategic leaders face in the process of
balancing long and short-term goals............................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business management may be considered as one of the most effective process which can be used
to develop business on a larger scale (Pulakos, Mueller-Hanson and Arad, 2019). It facilitates
business operations to be performed without any interruption. Core aim for every business
organisation is to attain higher efficiency by framing effective strategies. Business management
sustainability can be achieved by opting sustainable and ethical practices. It guides and directs
organisation in an effective manner and company can use various strategic tools which enhance
operational efficiency. Ethical dilemma is one of the crucial part which results in creation of
discipline along with order within organisation. It is majorly based on code of conduct and
policies which relates to organisational behaviour. This project report is based on Climate
solutions which engages in business of reduction of carbon emission produced by manufacturing
organisations. It will also cover strategic management with ethical dilemma in relation to
provided case study.
TASK
Critically evaluate the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers.
Strategic management can be referred as ongoing process which can be used by company in
planning, monitoring as well as in analysing objectives and in framing of strategies sin order to
achieve those objectives. Management is responsible for change within business environment in
which company has to focus on strategic success (Akhtar, 2018). It facilitates manager of
company to frame business policies and strategies which leads to attainment of goals. It is
important for companies to take initiative so as to reduce carbon footprints emitted by
manufacturing firms. They emit harmful gases which is harmful for individuals and for animals
too. Rapid increase in pollution level can negatively impact environment and by taking
initiatives, company can minimise its negative impact of its operations.
Roles of Christoph Gebald and Jan Wurzbacher as sustainable strategic manager are
 Analysing issue- It is one of the effective role that should be played by managers.
Without examining root cause, it becomes complex to solve issue and it is needed to
identify root cause so that it can be solved effectively. The role of strategic manager is to
conduct various analysis in order to find out cause within internal and external

environment. In relation to Climate solutions, the major issue which is bring identified is
emission of carbon di oxide and how it is harming environment.
 Strategic development- It is another most crucial role played by sustainable strategic
manager of company and it allows inputs of employees and takes feedbacks from its
customers in order to effectively frame strategies. In context to Climate solutions, it is
needed to develop environmental friendly strategies by Cristoph Gebald and Jan
Wurzbacher that assist in minimising carbon emission.
Responsibilities of Christoph Gebald and Jan Wurzbacher as sustainable strategic
manager are
 Comply with environmental law- It is important for company to comply with various
environmental laws so that it can avoid penalties. It is the duty of sustainable strategic
manager to seek that company do not violate environmental laws. Christoph Gebald and
Jan Wurzbacher have to understand environmental legislation which keeps control over
carbon emission up to a limit and makes carbon free environment.
 Public awareness- It is one of the core responsibility of company make public area about
issues caused by carbon emission. In context to Climate solutions, sustainable strategic
managers should work on seeking of innovative ideas in order to reduce carbon emission.
Discuss the concepts and tools of strategic business management that are applicable to problems
of sustainability.
The term strategic business management may be considered as one of the significant
process that is followed within organisation so as to form effective framework which
allows business to attain its goals (Proskuryakova, 2022). Management of companies
emphasise on both internal and external factors which may impact on company’s
operations. In relation to Climate Solutions, it plays an important role in minimising
carbon emission. Strategic tools are those tactics and techniques which can be used to
dealing with issue of excess carbon emission. Following are some tools that are being
used by company in order to address this issue.
 BREEM- Building Research Establishment Environment Assessment Method, an
environmental rating scheme which awards credit base over sustainability. It undertakes
completion of issue by BREEM by which a project can be passed as per its grade. It is
important for company to take permission so as to build factory or any manufacturing

unit. The concept of BREEM has increased awareness in terms of environmental
awareness in various industries. In BREEM office scheme, there are three parts of
commercial building. It undertakes core issues which needs to be taken into consideration
that negatively impact on environment. In addition to that, it also emphasises on energy
usage and site effect. The second part majorly focus on assessing material specification
and design and procurement (Odera, 2022). In relation to Climate solutions, it prepares
report that has been submitted to BREEM assessor. That report is based on carbon
emission emitted out through a particular project and company has an important role in
project clearance.
 SpeAR- - In order to attempt fully comprehensive sustainability tool. ARUP forms
Sustainable Project Appraisal Routine (SPeAR). The triple bottom line of company can
be expanded by conservation of natural resources and SPeAR consist indicators which
ARUP claim to have as far as possible and accept in international community. It also
include global warming indicators which is formed by United Nations and CSR trackers
created by FTSE and Dow Jones. Christoph Gebald and Jan Wurzbacher should discuss
on various norms setup by SPeAR so that issue of intensive carbon emission can be
resolved.
Discuss the economic and ethical dilemmas that strategic leaders face in the process of balancing
long and short-term goals.
Leaders can be refereed as those individuals who hold responsibility in developing vision
and mission of company as well as guides workforce so as to achieve organisational goal.
They motivate people and derive peak potential from themselves so that it becomes easier
for company to accomplish objectives. It makes them more productive at workplace and
results in improving overall performance of company. It is important for managers to
analyse various strategies and communicate with its employees so that they can be clear
about roles and responsibilities. There are various challenges faced by leaders while
analysing strategies over economic growth and ethics. Following are challenges in
relation to Climate solutions.
Economic dilemma- this dilemma is based on various economic situations within
an organisation that restricts sales and profit. It creates difficulty for company in
conducting financial operations and some of challenges are as follow.

 Economic slowdown- This is one of the significant threat for leaders within an
organisation in recent years. The slow growth of economy creates obstacles in
making organisation suffer from losses (Gao and Li, 2020). Along with this, it
also compels organisation to rethink and redesign policies which facilitates
growth. In relation to Climate solutions, it is important for company to redesign
its policies regarding carbon emission and by opting latest technology, it can save
money and bring overall cost of production. It will also help in saving of time,
cost and efforts along with remaining sustainable in business environment.
 Inflation- Inflation is also one of the significant challenge which creates problem
in diminishing demand of customers. Due to higher price, it lowers down
customer base and negatively impact on company’s profitability. In relation to
climate solutions, leaders should frame effective management strategy so that
they can reduce negative impact of inflation. It is important for company to take
initiative so as to address this issue or it may adverse impact on overall efficiency
of organisation.
 Investment- Investment may be considered as one of the biggest challenge for
leaders in fulfilling both short term and long term goals (López-Fernández, 2018).
In relation to climate solution, leaders have to invest in programmes and
initiatives towards carbon emission. It will help in making aware about negative
impact of intense carbon emission.
Ethical dilemma- Ethical dilemma may be referred as ethical judgements in
which justice is taken into consideration in a well structured manner. All the tiers
of company are anticipated in order to observe many forms of dilemma. In
relation to hospitality enterprise, there are various dilemmas that can be taken into
consideration so as to interact with purchaser. Some of the ethical dilemmas are
discussed below.
 Loyalty- The moral dilemma within an individual in an organisation is taken into
consideration at maximum essential and they admit adversity, and commiteed
towards a direction to purchaser and organisation. It is important for company yo
being loyal towards company so that efficiency of company can be elevated and

competitive advantage can be taken. The individual of Climate solution are
unansweing to their business and workers are not delivering exclusive facts.
 Honesty- The moral dilemma of a worker is honesty towards company and
purchaser. The managers of company are sincere while interacting with its
customers. They are honest towards their work and this elevates brand equity of
company. It is imperative for company to not misinform others and reveal partial
truth. Employees of climate solution are sincere and honest with dealing its
customers and creates goodwill in market.
 Promise maintenance and trustworthiness- Personnel of an organisation have to
maintain promise and trustworthiness. They are accountable for deliver facts tp
purchase and must be applicable and actual so as to fulfil commitments. The
employees of Climate solutions are truthful and maintains promise in order to
avoid conflicts. It also builds healthy relationship with its customers.
 Fairness- It is important for personnel of company to trade with integrity and
fairness and fair character reflects real justice and do not comply with any
unethical activity which may affect brand equity of company (Necheukhina,
Mustafina and Kuklina, 2018). In relation to climate solutions, employees are
truthful and do not engage in fraud and unethical activities.
 Concern for others- The employees of organisation should be passionate,
benevolent, compassionate for others It positively contributes in attainment of
goals in an effective and efficient manner. In relation to climate solution,
individuals are caring, loving and passionate towards their work which makes it
easier to accomplish objectives.
 Respect for others- It is needed for employees to respect others whether they are
internal or external stakeholders of company. They do not discriminate employees
on the basis of religion, race, tradition and nation. The employees of Climate
solution offer identical appreciate with their purchaser that assist them to maintain
longer time relation.
CONCLUSION
From the above project report, it was concluded that there are various forms of organisation that
engages in either commercial, industrial or occupational activities in order to earn profit. Along

with profit making, it is important for company to take initiative so as to minimise negative
impact of its operations. By analysing business environment, company can frame effective
strategies in order to deal with uncertainties and challenges. BREEM and SPeAR are two
strategic tools which aids in taking business management decision applicable to various
problems. Economic and ethical dilemma creates difficulty in meeting organisational objectives.

REFERENCES
Books and Journals
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