Ask a question from expert

Ask now

Building the Better Mouse - Case Assessment

4 Pages609 Words368 Views
   

Added on  2019-09-30

About This Document

This case assessment discusses the brainstorming of ideas for a new design of mouse for personal computers. The team has been given six months for developing the prototype of the product and three months for the production. The need for the new product design can be fulfilled by two possible methods, one is the brainstorming of the ideas and another is the customer survey. The team has just conducted brainstorming which resulted in 28 ideas. From these ideas, the team can identify the most suitable ones and place them on the survey and distribute them to potential customers through online medium. The next suggested phase is the opinion gathering from the intended customers which should continue throughout the product prototyping stage.

Building the Better Mouse - Case Assessment

   Added on 2019-09-30

BookmarkShareRelated Documents
Running Head: BUILDING THE BETTER MOUSEBuilding the better MouseCase AssessmentStudent Name: Student ID: Course Name: Course ID:Faculty Name:
Building the Better Mouse - Case Assessment_1
BUILDING THE BETTER MOUSE1The case is concerned with a group brainstorming over the idea to create a new design for themouse to be used in the next generation personal computers. By the end of the meeting, the group came up with around 28 ideas for the product. The ideas were distributed among the members by the head for the further assessment based on the technical feasibility and manufacturing costs. The team has been given six month for developing the prototype of the product and three months for the production. The current situation shows that the company is in need of immediate product launch which can be the result of various reasons such as the need to remain in the competition as the technology market changes rapidly and constant innovation is road to success, building market reputation, attracting customers, and others. Also, more the company stay abreast of innovation, it is likely that it will have strong customer base. The need of the new product design can be fulfilled by two possible methods, one is the brainstorming of the ideas and another is the customer survey. The team has just conducted brainstorming which resulted in 28 ideas. From these ideas, the team can identify the most suitable ones and place them on the survey and distribute them to potential customers throughonline medium (Shocker & Srinivasan, 1974). This will give them concrete understanding on whether the ideas that are considered technically feasible and under budget are liked by the customers.Moreover, this process will likely to reduce the risks related to the product development. If the product is taken further for the production without input from the customers then it is possible that the result will be a failed product launch (Ulrich, 2003). The company will unlikely achieve its objectives at all. The conception of right idea is necessary for the further process. The ideation phase is fundamental and most important stage of any product
Building the Better Mouse - Case Assessment_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Design Thinking Essay Assignment
|5
|586
|107

Developing Self-Defence Tools and Equipment: A Business Plan
|14
|1537
|77

Project: App Design and Launching
|15
|1574
|216

Innovation and Sustainable Business
|13
|3219
|23

IDEO Product Development: Process, Organization, Culture, and Management
|3
|1020
|384

Developing Business Skills through Graduate Challenges
|7
|2285
|85