Report on Business Plan for Restaurant

Running head: BUISNESS IDEA 0
BUSINESS IDEA

BUISNESS IDEA 1
Table of Contents
Introduction:............................................................................................................... 2
Business model canvas:............................................................................................. 2
Feasibility analysis:.................................................................................................... 6
Conclusion:................................................................................................................. 8
References:................................................................................................................ 9
Appendix 1:.............................................................................................................. 11

BUISNESS IDEA 2
Introduction:
Business is the term that defines the activities that are conducted in order to earn profits. It has
been analysed that the business activities require so many things and one of them is a good and
unique business idea. After having the idea, the business plan needs to be generated that helps in
provide the direction to the business person to conduct the initiate the business activities. This is
the report that discusses about the new business plan that deals with development of the
restaurant. It is the industry that is very competitive and is also providing various opportunities
for the entrepreneurs (Gartner, Carter and Hills, 2016). The restaurant that has been disused
below is the restaurant that serves the people with healthy products. It is the restaurant that
serves the market with healthy products such as salads, multigrain products with vegetables etc.
It has been analysed that this is the business that operates with targeting the market of the sports
people and the young people who are every much diet conscious. Taste is not the thing that the
company is serving because only the diet food is served at this place. It has been analysed that
this business is innovative in nature as there is no such brand in Australia that uses this type of
business idea to serve the people only with the diet and healthy food. It is the business that can
only target the premium customers because the prices of the products are very high as compared
to normal products at other restaurants.
Business model canvas:
Business canvas model is the tool that helps in providing the different elements of the business in
the model so that the investment decision and the strengths and the weakness of the business can
be analysed. Below is the brief description of the elements involved in the model along with the
diagrammatic view:
Customer Segments:
The customers have been segmented on the basis of their preference of their food. As discuses
that the business is about serving the diet food and healthy food products to the customers, so the
customers are segmented on the basis of age as well as their food preference. It has been
analysed that the restaurant target the customers who wants to have healthy food. The company
can also target the customers who are in sports (Boyd, et al. 2017).

BUISNESS IDEA 3
Value Proposition:
The value proposition is the element that adds value to the products or what value the products
adds for the customers. As far as this restaurant is conferred it provides the customers with
healthy food and thus it is promoting the healthy diet and food among the customers (Mackey
and Sisodia, 2014). Serving the diet food in a sophisticated manner results in attracting the food
lovers to have food as well as health together. It has been analysed that the segment of people
who are health conscious and are switching to diet food is increasing; thus, it will be a great idea
to serve the people with the diet food in restaurants. People at Australia are health conscious and
thus the business does not need to make so many efforts in convincing people to be health
conscious.
Customer Relationships:
The company would be dealing with online as well as offline mediums. It has dry food as well
that the company sold and deliver. This business of the company runs through online mediums
and the same store in the corner of the restaurant. The company provides additional health to the
customers when they visits the place as per their requirements as they have hired a nutrition
specialist to deal with the customers and that is for free. This is the strategy that helps the
company to make the customers loyal.
Channels:
The channels that the company served with are the physical restaurant and the online delivery
option. Most of the tie the company prefers to prove food at the store only as healthy food get
rotten easily when packed thus it is required by the customers to have dine in rather than take
away (Ward, 2016). Another thing is that the company also serves the customers with online site
but only deliver the dry food products such as healthy cookies, juices etc. no fresh products are
delivered. In order to make the products, various products can be used by the company. One of
the most important channels is social media that helps the company to market its services and the
products as well as the brand name (Morecroft, 2015). Social media is the most popular tools
these days because most of the customers are using these social networking sites to surf for the
places to visit. Promotion on these sites allows the brand to reach to the masses (Drucker, 2017).