MARKETING & MANAGEMENT: CONSUMER PURCHASE ANALYSIS
Table of Contents
Introduction.................................................................................................................................. 3
Consumer.................................................................................................................................... 3
Psychographics........................................................................................................................ 4
Personality traits....................................................................................................................... 4
Roy Morgan’s value segment...................................................................................................4
Consumer behavior..................................................................................................................... 5
Maslow need-hierarchy and consumer behavior......................................................................5
The black box model................................................................................................................ 8
Woolworth and Fresh food........................................................................................................... 9
Comparison between high involvement and low involvement products.....................................10
Conclusion................................................................................................................................. 12
References................................................................................................................................ 13

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