Customer Value and Value Proposition

Running Head: BUMKT5902
Customer Value and Value
proposition
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1
Marketing Management
Executive Summary
Offering values to the consumers with the help of greater quality of products and services helps
in facilitating the overall growth of the organization throughout the concerned market segments.
The primary motive of the paper is to analyze and understand the concepts of customer value and
value propositions offered by Woolworths limited to its respective customers. The firm is
engaged in delivering the best value to the customers enhancing their product quality and by
offering wide range of products as per the needs of the customers. The paper presents the
analysis of customer value by identifying one segment of the customer at Woolworth
supermarket. Moreover, the paper also provides the desired way through which the value is
communicated to its customers. There are few of the crucial recommendations that will help in
providing the best customer services in order to offer more value to the customers as it helps in
providing the desired promotion in the growth of the organization throughout UK market
segments.

2
Marketing Management
Table of Contents
Introduction......................................................................................................................................3
Discussion of Customer value.........................................................................................................3
Discussion of the Value proposition................................................................................................3
Explanation of why concepts are critical to marketing success......................................................4
UK supermarket value delivered.....................................................................................................4
Woolworth's supermarket value delivered to customers.................................................................5
Woolworth's supermarket customer segment and value required...................................................5
Website analysis of Woolworth’s supermarket...............................................................................6
Recommendations............................................................................................................................6
References........................................................................................................................................8
Appendices....................................................................................................................................10

3
Marketing Management
Introduction
The background of the report signifies that customer value refers to the assessment of negative as
well as positive consequences of the use of services or products. The paper will helps in
evaluating concepts related to customer value. Value propositions differ across several market
segments and reflect the understanding of the value of a firm to gain consumers as well as to give
high competition to the competitors.
The purpose of the report is to evaluate the concepts of customer value as well as the value
proposition by obtaining several definitions. It will also explain the importance of both the
concepts to the financial success of the firm. Few recommendations will be provided to the
supermarkets for enhancing customer value which would create customer loyalty as well as
brand loyalty.
The format of the report includes the customer value, value propositions, the concepts are critical
to the financial success of the company, customer value delivered by supermarkets of UK,
customer value provided by Australian supermarket, Woolworth deliver value to its customers,
market segment of the Woolworth, communication of the value through the websites of the
supermarket and recommendations along with appendices.
Discussion of Customer value
Consumer value can be defined as the benefit which would be obtained by the customers after
consuming a goods or service (Payne, Frow & Eggert, 2017).
Another definition of the consumer value is that it refers to the satisfaction that the customers
experience when they consume a given service after being paid for that.
The customer value can also be defined as the difference between the product that the customer
gets and the costs that the consumer has to pay in return (Tantalo & Priem, 2016).
Yes, there are variations in the definition of customer value. The definition of customer value is
provided in various ways by using several terms. The value that a consumer place for the
offering of product or service is known as the customer value. The value of the customers relies
on three aspects such as price, quality, and service. The creation of customer value helps in
enhancing the satisfaction of the customers as well as their experiences (Alves, Fernandes &
Raposo, 2016). Customer value can be created by focusing on the target customers, needs and
problems, a unique offering of the product or service. Woolworth deliver value to its customers
by providing superior quality products.
Discussion of the Value proposition
The value proposition can be defined as the promise made by the organization to the consumers
that the company will deliver a value developing benefits.
It can also be referred to the written statement that helps in focusing all the market activities of
the company for developing differences in the decision-making process of the consumers.
Another definition of a value proposition is that it refers to the entire set of experiences which
contains the value for money brought down by the company to its customers.