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Bunning local company Assignment PDF

   

Added on  2021-05-31

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BUNNING LOCALCOMPANYStrategic Management

ContentsIntroduction......................................................................................................................................1Part 1:...............................................................................................................................................1External Analysis.........................................................................................................................1Business Background...................................................................................................................1What Industry Is It?.....................................................................................................................2Environmental Analysis...............................................................................................................2Industry Environment..................................................................................................................3Competitive Environment............................................................................................................4Opportunities & Threats..............................................................................................................5PART 2............................................................................................................................................5Internal analysis and proposal.....................................................................................................5Tangible and Intangible Resources of the firm............................................................................6Capabilities..................................................................................................................................6Core Competency Analysis.........................................................................................................7Suitable Information System Solution.............................................................................................7Recommendations............................................................................................................................8Conclusion.......................................................................................................................................9References........................................................................................................................................9

IntroductionBunnings Group is one of the trading company with the international household hardware chain.It is one of the local companies which was founded in 1887 in Perth, Western Australia whichincluded the expansion into the retail sector and then purchasing the products from differenthardware stores. The company began to expand into the other states as well and comprise of 294stores with over more than 30,000 employees. The market share of it is 20% in Australian retailhardware sector with competing chains that include Home Timber & Hardware with otherindependent retailers. The company has ben able to work and reach the people by providing thegardening, craft and other woodwork workshops for the children in store, in schools or inhospital.Part 1:External AnalysisThe analysis is based on the Australian leading hardware store which is set in terms of marketingand the research is for the qualitative research based on secondary source of information. It helpsin marketing and easily focusing on credible and academic sources to understand about themarketing strategies. Business BackgroundThe company tends to extend the pillar of service which is not only for aiding the clients to makedecisions for shopping in the stores but also to make it easy to drop by the stores Woolworths has8% stake for the Australian marketing share which makes use of the subsidiaries like HomeHardware and Timber, and Masters Home Improvement (Campbell, 2017). It has 7.3% marketshare and use True Value Hardware and MITRE. Australia largest and profitable home

improvement retailers are set with 9 lakhs customers who are shopping at Bunning with over theperiod of 4 weeks in July 2014.What Industry Is It?Bunning is the household hardware company which is financially a secured company with thegrowing revenue. The company has been working on handling the largest hardware chain with195 warehouse that is set with comprehensive hardware range and 42 Bunnings local limitedrange stores (Ang et al., 2018). The generated amount of share is 49% and 17% market share ofHome Improvement with Outdoor Living sector.Environmental Analysis Economic: The change in consumer or customer trends in the present situation has depicted ahigher value to consumer wants. Consumers have highly proclaimed their part in disposing theincome to the industry. In the concerned case, the private labeled organisations have shown itscontributions in structuring the maximum efforts to the overall business growth showing thecapability to gain the consumer attention. Physical & Legal: Bunnings is responsible to Product Safety Australia (PSA) for handling thehousehold home appliances and other hardware industry which is mainly given by AustralianCompetition and Consumer Commission. (ACCC) The laws have significantly valued the overalloperations of the retail business (Turner, Kushniruk & Nohr, 2017). The companies haveconcentrated on the various policies that are to undertake all the necessary initiatives reflectingthe employment, empowerment and other specific business responsibilities. The criteria havebeen structured to set up the governmental policies as in the present situation crusades has beendeveloped to block the retail organisation by the side of Bunning.

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