This article discusses the marketing strategies adopted by Bunning, a leading retailer of home improvements and outdoors products in New Zealand and Australia. The company is using global trends, online business models, and differentiation to improve its business situation and reposition itself in the Australian retail segment. The article covers the company's online business model, stocking global trends, differentiation through a unique business model, marketing mix, pricing strategy, promotion, place and distribution, people, process, and physical evidence. The article concludes with recommendations for the company to expand its outlets, revise existing policies based on international market trends, and broaden the section to increase the level of user satisfaction.
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