Customer Experience Strategy for Burberry: Digital Touchpoints and CX Models

Customer Experience Strategy

Table of Content
 Introduction
 Global customer segment
 Customers digital activities
 Different digital customer experiences
 CX models and/or frameworks
 Conclusion
 References

Introduction
Customer experience strategy includes the blue
print that company makes for ensuring the
optimistic and upgraded customer quality of
experience. The customer experience is the
interaction between customer and business and tells
us about the exposure over the period of a time. The
distinctive interest and the inclination of a user life
cycle is analysed by the considered application
called customer experience.

INTRODUCTION OF THE COMPANY
The Burberry is the multinational brand of the
fashion retail store which is situated in United
Kingdom. The company deals in the variety of
products which is ready to wear. There are
serval products of the company such as
clothing, accessories, eyewear, fragrances etc.