Impacts of Global Pandemic on Digital Transformation at Workplace: A Case Study on Burberry

Unit 11 Research Project

Research Proposal Form
Section One: Title, objective, responsibilities
Aims:
The aim behind conducting this research is to evaluate impacts of global pandemic conditions in
order to step up into the digital transformation at work space of Burberry.
Objectives
 To evaluate the concepts related to digital transformation at workplace.
 To analyse impacts of digital transformation at work space over company performances.
 To discuss over the key drivers of digital transformation in Burberry.
 To recommend practices or strategies in order to improve workplace flexibility.
Research objectives
 What is the main concept of workplace digital transformation?
 How can digital transformative workplace affects the organizational performances?
 What the major key drivers that facilitate digital transformation at Burberry?
 What Burberry should do in order to improve flexibility and making their premises
digitalized?
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Student Name
Student ID
Centre Name
Tutor
Unit No
Proposed Title Impacts of global pandemic situation in accelerating the digital
transformation at the workplace- A case study on Burberry.

Section Two: Reasons for choosing this research project
The reason behind conducting this study is that the Covid-19 is the situation that has been faced
in recent terms by each and every person. It highly affects the people along with varied
businesses of all sectors in drastic manner. There are numerous challenges that has been faced by
businesses that requires huge amount of modifications in order to run their business into
considerable manner. Although it also generates few positive aspects as well into consideration
which includes flexibility aspect into the working environment (Zhu, Chou and Tsai, 2020).
Hence, one of the major reason of selecting this specific topic is to evaluate positive changes and
aspects of facilitating digital transformation at workplace. The research study has wide scope and
can enhance the knowledge level up to great extent. This information helps to further career
enhancement as well.
Section Three: Literature sources searched
Theme1: the concept of digital transformation at workspace
As per the views of Fonseca and Azevedo, (2020) digital transformation is the actions done by
companies in order to utilize digital technologies in order to create advanced and innovative
workplace which is full of all the significant things required by the employees along with fulfill
all the basic requirement of employees and employer as well. This will enhances customer
experiences, culture as well as business procedures to meet market requirements. This specific
aspect help the firm to share information, create collaboration and connect whole atmosphere for
the advancement of employees. Digitization also enables the firm to create a centralized hub for
personnel to access the collected knowledge along wth perform duties appropriately.
Theme 2: Impacts of digitized transformation over company performance level
Giorgi and et.al., (2020) states that digital transformation within the work space have a maximum
positive impacts over the workforce as it enables the firm to increase their employees
productivity level. Furthermore, it also assists their managers to access the talent into most
considerable ways. It has been act as an opportunity for the company as it enables them to build
or originate a unique concept for the betterment of the overall business procedure. Varied
business processes or operations which includes communication part, data storage, etc. are
extremely improved with the involvement of digitization.
However, on the other hand, Kunzmann, (2020) highlighted in their research that if the
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transformative actions does not perform well, then it might create various security measures to
the firm and provide fear over employees policies related to serious actions that might also
provide negative results along with create pessimist culture.
Theme 3: Key drivers of digital transformative workspace
Amis and Janz, (2020) reflects that the organizations are facing serious issues in order to
transform business actions into digital ways. For this activity, the companies are extremely
dependent upon the people, process and appropriate technology. Among all the key drivers'
consumer demand is considered as the major driver which lead towards the digitalization of the
work premises. Apart from this, efficient combination and optimum utilization of business
processes lead towards advanced innovation as well as enhancement of employees experiences.
On the other hand Nicola and et.al., (2020) argues that sometimes the drivers of digitized
transformation also affects the firm in negative manner. It is because that the digital technology
has the power to sweep out whole business with just few negative comments over the platform
which highly impacts the brand value and image of the company.
Theme 4: Ways to improve flexibility at workspace
Nemteanu and Dabija, (2021) highlighted in their study that flexibility is one of the major aspect
which have the power to make the business activities successful by increasing employees
productivity level. In order to increase the flexibility there are certain steps taken by the
companies which involves selection of appropriate approaches, encouragement to breaks, limit
down meeting timings, promotion of personal interests, etc. Moreover, the contemporary
establishments are highly aware about this concept and already adopt such approaches in order to
make their business actions successful.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g. research, development
and analysis of ideas, writing, data collection, numerical analysis, tutor meetings,
How long this
will take:
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