Burberry's External Environment: Key Factors and Business Impact

This presentation provides an analysis of Burberry's external business environment, focusing on factors such as economic conditions, technological advancements, and government policies that impact the organization. It highlights how these external elements, which are often beyond the company's direct control, influence Burberry's operations, strategies, and overall performance. The presentation also touches on internal factors and the interplay between internal strengths and weaknesses and external opportunities and threats. It concludes that understanding and adapting to the business environment is crucial for Burberry's success and sustainability, emphasizing the need for a conceptual model to navigate these complex relationships. Desklib provides a platform to access this and many other solved assignments.

Introduction
Business environment is an aggregate of internal as well
as external factors such as individual's needs and desire,
employees, suppliers, owners, market trends, economic
changes etc. The sudden change in the environment may
abbreviate the life of business.
Burberry And Its Environment
External Environment
These factor refer to things that influence overall organisation that
will create an impact on its growth. It is harder to forecast and
manage. Following are the factors which impacts the external
environment of Burberry.
• Economical
• Technological
• Social
How the company impact
its context External
Environment
There are different ways in which company can create
its implication on external environment (Zahid and
et.al., 2019). Some of them are as follows:
• Technology
• Economy
• Government policies
Internal Factors
These are the elements which are within the organisation
and controlled by business itself no matter whether they
are intangible or tangible (Moktadir and et.al., 2020). It
identifies strength and weaknesses of the business and it
mainly depends upon positive or negative impacts of core
objectives of the firm.
• Diversified Operations
• Financial
References
• Gogokhia, T. and Berulava, G., 2021. Business
environment reforms, innovation and firm
productivity in transition economies. Eurasian
Business Review. 11(2). pp.221-245.
Conclusion
From the above PPT Poster it is concluded that the business
environment have a huge implication on the working condition of
the company. This can influence internal and external factors of the
business in terms of its production, technology, employee etc. and
need to develop a conceptual model which determine its relationship
with these factors.