Assessing the Impact of Innovation and Business Ethics on Burberry Group PLC

BUSINESS ENVIRONMENT: COURSEWORK
WRITTEN PROJECT
BUSINESS REPORT
Word count: Type word count here
The word limit is 2500 words, not including the table of
contents, tables, diagrams, reference list, and
appendices.
Project deadline:
1

Table of Contents
1.1.Executive Summary ........................................................................................................................................1
List of Figures.........................................................................................................................................................3
List of Tables ..........................................................................................................................................................3
1.2.Assess the impact of innovation on modern business organisations ...........................................................4
1.3.Research, analysis, and application of innovation to [Insert your chosen company here]........................5
1.4.Assess the impact of business ethics and corporate social responsibility (CSR) on modern business
organisations...........................................................................................................................................................5
1.5.Research, analysis, and application of business ethics and corporate social responsibility to [Insert
your chosen company here] ..................................................................................................................................6
1.6.Recommendations............................................................................................................................................7
1.7.References ........................................................................................................................................................7
1.8.Appendix...........................................................................................................................................................7
2

List of Figures
List of Tables
3

1.1 Executive Summary
Business environment is concerned with those factors which is essential for increasing
company's potentiality and ability which leads to increase their success in long term. Due to
maintaining effective business environment positive relationship with their stakeholders like
customers, suppliers etc. are also sustained for long duration. The chosen company is
Burberry group PLC for analyzing the effects of innovation on modern business organization
systematically. It is multinational retail based which is headquartered in United Kingdom and
in their store wide range of fashionable and other products are available (Derkacz, Dudziak
and Stoma, 2021). The company was established in 1856 and their product are comes under
the category of luxury. Innovation basically refer to the unique creativity and idea which is
utilized by organization in their product for attract the customers in large number. The main
purpose of this organization is to provide best quality products and services to their old and
existing customers. This report will be covered assess the impact of innovation on modern
business organization. It also covers research, analysis and application of innovation to
chosen company, assess the impact of business ethics and corporate social responsibility on
modern business organizations. This report also describes different levels of company's
responsibilities which includes legal, economic, philanthropic and ethical.
1.2 Assess the impact of innovation on modern business organizations
Innovation is defined as an use of new ideas, creativity and various methods for
increasing the sale of their product at maximum level. Therefore, innovation is a very
important concept for company owner to run their business properly. Due to the use of
innovation concept Burberry group PLC are able to improve quality and designs in their old
and new product. In this way consumers always received reliable product from the company.
Impact of innovation in productivity
When the organization are conducting various innovation then, definitely their
success rate are easily enhanced ate large scale. For example Burberry group PLC is one of
the company who always facilitating high quality fashionable clothes and other products to
their customers. Due to facilitating fashionable cloths to various customers their brand
popularity and profit are effectively sustained in market for long time.
Innovation is essential in business due to some reasons
Firstly, due to conducting innovation effectively work efficiency and productivity of
workers are easily increased at maximum level. It leads to increase their profit margin of
company for long time without facing difficulty in market. Secondly, with help of innovation
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